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Hi, I’m Tony Jonsson. I’ve worked as a designer and Art Director for over 20 years, crafting concepts and visual expressions for some of Sweden’s and the world’s strongest brands. I’ve collaborated with agencies, freelanced, and co-founded Unity Group, guiding campaigns, branding, film, events, and digital content from idea to delivery. I’m driven by sharp ideas and a deep respect for craft, turning creativity into messages that stop people, evoke emotion, and drive action. I’m passionate about exploring new tools and methods, especially generative AI, which helps me turn ideas into visuals quickly while preserving production-ready quality. I love leading creative projects from pitch to final delivery—collaborating closely with other creatives to achieve clear results that resonate.…Hi, I’m Tony Jonsson. I’ve worked as a designer and Art Director for over 20 years, crafting concepts and visual expressions for some of Sweden’s and the world’s strongest brands. I’ve collaborated with agencies, freelanced, and co-founded Unity Group, guiding campaigns, branding, film, events, and digital content from idea to delivery. I’m driven by sharp ideas and a deep respect for craft, turning creativity into messages that stop people, evoke emotion, and drive action. I’m passionate about exploring new tools and methods, especially generative AI, which helps me turn ideas into visuals quickly while preserving production-ready quality. I love leading creative projects from pitch to final delivery—collaborating closely with other creatives to achieve clear results that resonate.

Tony Jonsson

Art Director, Designer, Brand Designer, +4

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Hi, I’m Tony Jonsson. I’ve worked as a designer and Art Director for over 20 years, crafting concepts and visual expressions for some of Sweden’s and the world’s strongest brands. I’ve collaborated with agencies, freelanced, and co-founded Unity Group, guiding campaigns, branding, film, events, and digital content from idea to delivery. I’m driven by sharp ideas and a deep respect for craft, turning creativity into messages that stop people, evoke emotion, and drive action. I’m passionate about exploring new tools and methods, especially generative AI, which helps me turn ideas into visuals quickly while preserving production-ready quality. I love leading creative projects from pitch to final delivery—collaborating closely with other creatives to achieve clear results that resonate.…Hi, I’m Tony Jonsson. I’ve worked as a designer and Art Director for over 20 years, crafting concepts and visual expressions for some of Sweden’s and the world’s strongest brands. I’ve collaborated with agencies, freelanced, and co-founded Unity Group, guiding campaigns, branding, film, events, and digital content from idea to delivery. I’m driven by sharp ideas and a deep respect for craft, turning creativity into messages that stop people, evoke emotion, and drive action. I’m passionate about exploring new tools and methods, especially generative AI, which helps me turn ideas into visuals quickly while preserving production-ready quality. I love leading creative projects from pitch to final delivery—collaborating closely with other creatives to achieve clear results that resonate.

Available to hire

Hi, I’m Tony Jonsson. I’ve worked as a designer and Art Director for over 20 years, crafting concepts and visual expressions for some of Sweden’s and the world’s strongest brands. I’ve collaborated with agencies, freelanced, and co-founded Unity Group, guiding campaigns, branding, film, events, and digital content from idea to delivery. I’m driven by sharp ideas and a deep respect for craft, turning creativity into messages that stop people, evoke emotion, and drive action.

I’m passionate about exploring new tools and methods, especially generative AI, which helps me turn ideas into visuals quickly while preserving production-ready quality. I love leading creative projects from pitch to final delivery—collaborating closely with other creatives to achieve clear results that resonate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Swedish

Fluent

English

Fluent

Work Experience

Partner & Creative Director at Unity Group AB

January 1, 2025 - January 1, 2025

Co-founded Unity Group and led concept development, events, and design. Responsible for concepts, visual design, 3D visualizations, and materials for both event builds and marketing. Led projects for brands such as Arla, Kronfågel, Sturegallerian, eMarine, Brämhults, Godmorgon, and Panasonic—from idea to final production.

Art Director (Consultant) at Hummingbirds the Hybrid Agency

January 1, 2018 - October 27, 2025

Art Director and creative consultant for clients including Cederquist, Svalner, TMR, Stockholm Quality Outlet, Zeta, and Norda Oslo/Gothenburg. Worked on brand platforms, graphic concepts, campaigns, tenders, and pitches. Currently working as a freelance consultant.

Designer / Art Director at Spinn

January 1, 2018 - January 1, 2018

Image retoucher, illustrator, and 3D designer (Cinema 4D). Responsible for Samsung, the agency’s largest client, managing both major campaigns and smaller assignments within telecom, home appliances, and TV. Other clients included Telenor, Telia, Jästbolaget, Scan, Wasa, Exotic Snacks, and Unilever.

Founder at FC Stockholm

January 1, 2018 - January 1, 2018

Founded and developed the football club FC Stockholm from Division 7 to Division 1. Responsible for the club’s graphic identity and communication.

Designer / Art Director at Ineko

January 1, 2015 - January 1, 2015

Primarily worked with Coca-Cola, including 3D visualizations, retail environments, concept images, and advanced photo composites. Also produced image assets and templates for other designers. Clients included Coca-Cola, Levi’s, McDonald’s, Atrium Ljungberg, Anthon Berg, Warner, Sony/Universal, JTI, Chiquita, and Jernhusen, among others.

Marketing & Design Manager at Nordic Bike

January 1, 2007 - January 1, 2007

Responsible for marketing, graphic production, and project management. Worked on everything from product photography to the design of ads, catalogs, and in-store materials. Maintained daily supplier communication in Asia (Taiwan). Also responsible for recruitment and staff management.

Illustrator at RedBang International

January 1, 2005 - January 1, 2005

Freelance assignment creating detailed illustrations for 3D maps of major world cities.

Graphic Designer at Atlantic Film

January 1, 2005 - January 1, 2005

Designed movie covers and marketing materials.

Designer / Founder at Noobwear

January 1, 2005 - January 1, 2005

Founded and designed for an independent T-shirt brand focused on the gaming market. Created and produced collections for both the webshop and resellers.

Graphic Designer at Stardust Magazine

January 1, 2004 - January 1, 2004

Part of the founding team of the film magazine Stardust, responsible for graphic design and layout.

Graphic Designer at Skottetryck

January 1, 2003 - January 1, 2003

Graphic designer and digital print operator with client-facing responsibilities.

Graphic Designer at Forprint Digitaltryck

January 1, 2003 - January 1, 2003

Graphic designer and digital print operator, preparing and managing print jobs in collaboration with clients.

Digital Print Operator at Posten EPP/POD

January 1, 2002 - January 1, 2002

Responsible for digital printing and production tasks within the Swedish postal service’s print division.

Founder / Graphic Identity & Communications at FC Stockholm

January 1, 2018 - January 1, 2018

Founded and developed the football club FC Stockholm from Division 7 to Division 1. Responsible for the club’s graphic identity and communication.

Graphic Designer at Atlantic Film

January 1, 2004 - January 1, 2004

Designed movie covers and marketing materials.

Digital Print Operator at Posten EPP/POD

January 2, 2002 - January 2, 2002

Responsible for digital printing and production tasks within the Swedish postal service’s print division.

Co-founder and Creative Director at Unity Group AB

January 1, 2025 - January 1, 2025

Co-founded Unity Group AB and served as Creative Director/Partner, leading concept development, events, and design for brands such as Arla, Kronfågel, Sturegallerian, eMarine, Brämhults, Godmorgon, and Panasonic—from idea to final production. Responsible for concepts, visual design, 3D visualizations, and materials for both event builds and marketing.

Partner & Creative Director at Unity Group AB

January 1, 2021 - January 1, 2025

Co-founder and Creative Director at an agency specializing in concept development, events, and design. Led projects for Arla, Kronfågel, Sturegallerian, eMarine, Brämhults, Godmorgon, and Panasonic—from idea and concept to final production. Responsible for concepts, visual design, 3D visualizations, and materials for both event builds and marketing.

Designer / Art Director at Spinn

January 1, 2015 - January 1, 2018

Founder at FC Stockholm

January 1, 2010 - January 1, 2018

Founded and developed the football club FC Stockholm from Division 7 to Division 1. Responsible for the club’s graphic identity and communication.

Designer / Art Director at Ineko

January 1, 2007 - January 1, 2015

Marketing & Design Manager at Nordic Bike

January 1, 2006 - January 1, 2007

Designer / Founder at Noobwear

January 1, 2004 - January 1, 2005

Founded and designed for an independent T-shirt brand focused on the gaming market. Created and produced collections for both the webshop and resellers.

Graphic Designer at Forprint Digitaltryck

January 1, 2002 - January 1, 2003

Graphic designer and digital print operator, managing print jobs in collaboration with clients.

Digital Print Operator at Posten EPP/POD

January 1, 2001 - January 1, 2002

Responsible for digital printing and production tasks within the Swedish postal service’s print division.