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I am a product and marketing manager with over a decade of experience in beauty and cosmetics across Europe. I lead end-to-end launches, shape multichannel strategies, and partner with sales, VM, and retail teams to drive growth in EMEA. I thrive in fast-paced, multicultural environments, turning data into action—developing CRM programs, loyalty initiatives, and online/offline campaigns while keeping a sharp eye on budgets and KPIs.…I am a product and marketing manager with over a decade of experience in beauty and cosmetics across Europe. I lead end-to-end launches, shape multichannel strategies, and partner with sales, VM, and retail teams to drive growth in EMEA. I thrive in fast-paced, multicultural environments, turning data into action—developing CRM programs, loyalty initiatives, and online/offline campaigns while keeping a sharp eye on budgets and KPIs.

Idoia Insausti-Arbeloa

Product Marketer, Brand Strategist, Marketing Strategist, +2

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I am a product and marketing manager with over a decade of experience in beauty and cosmetics across Europe. I lead end-to-end launches, shape multichannel strategies, and partner with sales, VM, and retail teams to drive growth in EMEA. I thrive in fast-paced, multicultural environments, turning data into action—developing CRM programs, loyalty initiatives, and online/offline campaigns while keeping a sharp eye on budgets and KPIs.…I am a product and marketing manager with over a decade of experience in beauty and cosmetics across Europe. I lead end-to-end launches, shape multichannel strategies, and partner with sales, VM, and retail teams to drive growth in EMEA. I thrive in fast-paced, multicultural environments, turning data into action—developing CRM programs, loyalty initiatives, and online/offline campaigns while keeping a sharp eye on budgets and KPIs.

Available to hire

I am a product and marketing manager with over a decade of experience in beauty and cosmetics across Europe. I lead end-to-end launches, shape multichannel strategies, and partner with sales, VM, and retail teams to drive growth in EMEA.

I thrive in fast-paced, multicultural environments, turning data into action—developing CRM programs, loyalty initiatives, and online/offline campaigns while keeping a sharp eye on budgets and KPIs.

Skills

CRM

Experience Level

CRM

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

French

Intermediate

Work Experience

Trade & Product Manager Iberia at GHD

January 1, 2025 - September 29, 2025

Managed product launches: sizing, tests, pricing, sampling, and local campaigns. Developed 360° channel marketing plans aligned with KPIs and budget. Conducted market and competitor analysis (pricing, product catalog, activations) and generated GfK performance reports. Coordinated promotions, POS materials, and closely collaborated with sales teams. Oversaw ACP budget. Led strategic projects including CRM in department stores, loyalty program, salon stations, master files, S&OP samples, and internal/external newsletters.

Senior Product Manager EMEA at Laura Mercier (Shiseido Group)

January 1, 2022 - September 29, 2025

Owned the EMEA marketing calendar and 360° launch campaigns (offline/online, PR, events, social media). Forecasted KPIs, assortment per channel and retailer, guidelines, review & challenge markets. Led collaboration with Visual Merchandising & Store Design with Opensell focus: proposed and decided on assortment, planograms, and gondola updates. Defined and monitored online strategy implementation across regional markets. Key projects: weekly regional newsletter, opensell expansion (C1/GTS format), and assortment deployment across France, Italy, and Germany. Audited retailers’ websites to optimize brand presence on key e‑retailers.

Product Manager EMEA at NARS (Shiseido Group)

January 1, 2022 - September 29, 2025

Delivered regional launch calendars, forecasts, assortment planning, performance reporting, pricing, VM forecasts, and competitor analysis. Managed ecommerce and Free Standing Stores (FSS). Key projects included multi-country drilling initiative, virtual try-on implementation, first regional advent calendar, first EMEA OOH campaign; improved new openings process; implemented sell-out compilation system.

Commercial Assistant - ECI at SHISEIDO

January 1, 2015 - September 29, 2025

Sales analysis by store, internal communication planning, product orders and invoices, merchandising coordination (samples, GWP), KAM and merchandising support, competitor follow-up & analysis.