Overview:
After the viral success of the track “Don’t Say A Word” from my previous album, Across The Night, I saw a massive demand for more of that specific sound. I decided to take it to the next level: I officially partnered with the vocalist behind the hit to produce her debut solo album, “113 Heartbeats.”
The Vision:
The goal was to create a cohesive 10-track journey that captures the transition from midnight to dawn. The album maintains a steady emotional pulse (hence the title) and blends Indie-Pop, Atmospheric Synth, and Dark Wave aesthetics.
My Role:
Creative Direction & Concept: Developing the “Night-to-Dawn” narrative.
Full Music Production: Sound design, arrangement, and mixing for all 10 tracks.
Artist Branding: Positioning the project as a follow-up to a successful collaboration.
Release Strategy: Managing the rollout across social media and streaming platforms.
Key Achievements:
Successfully transitioned a single-track collaboration into a full-scale artist project.
Crafted a unique sonic signature that blends commercial appeal with indie-vibe authenticity.
Managed the entire production cycle from initial 3 AM ideas to the final master.
- Art Director
- Co-Writer
- Marketing Strategist
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