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I'm a marketing and sales leader with 15+ years of experience driving revenue growth, brand visibility, and demand generation across B2B SaaS, data quality, insurance, logistics, and financial services. I blend data-driven decision-making with creative storytelling to fuel business outcomes across international markets. My strength lies in shaping go-to-market strategies that align product, marketing, and sales while delivering measurable results. I enjoy building scalable demand engines, leading cross-functional initiatives, and turning complex data into compelling narratives that resonate with customers and partners.…I'm a marketing and sales leader with 15+ years of experience driving revenue growth, brand visibility, and demand generation across B2B SaaS, data quality, insurance, logistics, and financial services. I blend data-driven decision-making with creative storytelling to fuel business outcomes across international markets. My strength lies in shaping go-to-market strategies that align product, marketing, and sales while delivering measurable results. I enjoy building scalable demand engines, leading cross-functional initiatives, and turning complex data into compelling narratives that resonate with customers and partners.

Raza Shahid

Brand Designer, Graphic Designer, Video Editor, +2

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I'm a marketing and sales leader with 15+ years of experience driving revenue growth, brand visibility, and demand generation across B2B SaaS, data quality, insurance, logistics, and financial services. I blend data-driven decision-making with creative storytelling to fuel business outcomes across international markets. My strength lies in shaping go-to-market strategies that align product, marketing, and sales while delivering measurable results. I enjoy building scalable demand engines, leading cross-functional initiatives, and turning complex data into compelling narratives that resonate with customers and partners.…I'm a marketing and sales leader with 15+ years of experience driving revenue growth, brand visibility, and demand generation across B2B SaaS, data quality, insurance, logistics, and financial services. I blend data-driven decision-making with creative storytelling to fuel business outcomes across international markets. My strength lies in shaping go-to-market strategies that align product, marketing, and sales while delivering measurable results. I enjoy building scalable demand engines, leading cross-functional initiatives, and turning complex data into compelling narratives that resonate with customers and partners.

Available to hire

I’m a marketing and sales leader with 15+ years of experience driving revenue growth, brand visibility, and demand generation across B2B SaaS, data quality, insurance, logistics, and financial services. I blend data-driven decision-making with creative storytelling to fuel business outcomes across international markets.

My strength lies in shaping go-to-market strategies that align product, marketing, and sales while delivering measurable results. I enjoy building scalable demand engines, leading cross-functional initiatives, and turning complex data into compelling narratives that resonate with customers and partners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Head of Marketing at Data Ladder Inc.

March 1, 2025 - Present

Lead global marketing strategy to drive pipeline growth, brand authority, and multi-channel demand across public institutions, BFSI, and manufacturing. Spearheaded ABM, content, events, SEO/SEM, and marketing automation initiatives; partnered with sales and product for go-to-market alignment and revenue impact.

Fractional Head of Marketing & Sales at Catalect Inc.

February 28, 2025 - September 29, 2025

Led MQL to SQL conversion strategy and pipeline acceleration; represented the company at conferences across GCC and U.S.; directed webinars, podcasts, and marketing collateral development.

Director Marketing at qordata Inc.

July 31, 2024 - September 29, 2025

Managed an 8-person marketing and 6 SDR team; built inbound engine via digital channels and marketing automation; orchestrated U.S. event strategy and webinar execution; created and enforced SOPs for marketing and sales alignment.

Senior Manager Marketing & Sales at QuickStart Technologies

October 31, 2020 - September 29, 2025

Built a $2M+ marketing pipeline in under 6 months; led integrated marketing (SEO, PPC, social, content, email); aligned product, sales, and marketing through SOPs and CRM automation; CEO Award for outstanding contribution.

Senior Sales Specialist at The NPD Group dba Data Ladder LLC

October 1, 2020 - Present

Led inbound sales for the U.S. and managed a 4-person team; delivered demos and closed large enterprise deals, including a $75K U.S. state deal; acted as CRM admin and coordinated partner channels; contributed to product roadmap and received internal certifications and awards.

Senior Marketing Manager at 360factors Inc.

December 31, 2018 - September 29, 2025

Scaled inbound leads from zero to 70+/quarter; owned end-to-end digital campaigns, CRM, webinars, and social strategy; managed budgets, KPIs, and performance analytics; supported global GTM strategy, lead gen, and product positioning.

Marketing Manager at 360factors Inc.

December 31, 2016 - September 29, 2025

Led marketing initiatives, aligned with product and sales, and drove demand generation through multi-channel campaigns and CRM optimization.

Senior Sales Manager at AsiaCare Health & Life Insurance Company Ltd

June 30, 2015 - September 29, 2025

Managed corporate sales strategy and team performance; delivered high-value client presentations and closed institutional deals; led staff hiring, training, and sales enablement.

Key Account Manager at BSL Group Pvt. Ltd.

July 31, 2014 - September 29, 2025

Managed fleet operations and logistics for Nestlé Waters, Syngenta, and others; drove operational efficiencies, audits, KPIs, and customer strategy; implemented SOPs for distribution, pricing, and cost control.

Marketing Executive at Pegasus Consultancy Pvt. Ltd

January 31, 2013 - September 29, 2025

Led international B2B exhibition marketing across energy, food, and engineering sectors; managed sponsorships, media planning, content creation, and PR; coordinated global partnerships, B2B matchmaking, and event logistics.

Team Manager, Auto Ijara at Dubai Islamic Bank, Pakistan

November 30, 2008 - September 29, 2025

Achieved the first sale for DIB in Pakistan and was the highest sales achiever for Q2 2008; top sales performer and team lead for auto finance unit.

Team Manager, Autos at United Bank Limited, Pakistan

September 30, 2007 - September 29, 2025

Achieved highest quarterly sales in 2006 and 2007; managed a sales team and executed promotional campaigns.