Design Director, Brand at Catchword Branding

Partnered with a verbal branding agency to lead brand strategy and concept development for client identity projects across B2B, SaaS, FinTech, EdTech, AI and Private Equity markets. Led client management, brand positioning and the creation of branded digital assets and brand guidelines. Helped launch the AI naming service Naimer with website, product deliverables, emails and illustrations.

Brand Design Director at Rocket Lawyer

Managed a team of 4 in-house brand designers and led creative operations across brand identity, advertising campaigns and high-performing digital ads. Directed integrated campaigns including video production, paid media, email, landing pages and content that drove 15% direct traffic growth, 4.8% trial conversions, and 35% brand awareness. Led site-wide integration of a new membership tier, enhancing user acquisition funnels and messaging. Built scalable brand architecture and design systems; spearheaded Generative AI projects like Rocket Copilot.

Creative Director at Thermostat

Founded an award-winning agency delivering brand positioning, identity, digital media, website design and marketing materials for startups to global brands. Managed agency operations, budgeting, and resource management to deliver fast, high-quality work. Partnered with naming, strategy and design agencies to provide design leadership; transformed Shaklee’s nutritional supplements by redesigning product positioning and packaging as fractional Creative Director.