Creative Director at Dinatex Ltda.

Established and led the Design & Development Department, shaping the company’s creative direction from the ground up. Redesigned the brand’s visual identity and created a comprehensive brand manual to ensure consistency across all platforms. Standardized visual content and graphic guidelines for social media, enhancing brand recognition and engagement. Led the remodeling of retail stores, coordinating with architects, builders, and suppliers for material selection, color schemes, and on-site supervision. Trained in-store staff on the new store concept and customer experience strategy. Managed procurement of raw materials and oversaw the development of seasonal clothing collections. Developed technical manuals and usage guidelines for fabrics, improving production consistency and quality. Contributed to a 50% growth of the retail channel, increasing its share of total company sales. Collaborated remotely with cross-functional teams across multiple cities to align on brand strategy and deliverables. Worked closely with the sales team to translate commercial needs into compelling campaigns and visual assets. Led the creative direction, coordination, and supervision of photo and video productions for brand campaigns. Launched over 50 marketing campaigns, all delivered on time and aligned with strategic goals. Management of Social Media platforms: (Meta - Facebook and Instagram).

Freelance Graphic Designer at JA Designs

Freelance with a diverse range of clients in Bolivia and the United States, creating logos, illustrations, and brand designs. Create visual identities for brands, aligning design elements with their core values and target audience. Standardize brand manuals to ensure consistency across all platforms. Develop new labels and packaging designs to enhance brand identity.

Volunteer Graphic Designer at Ferchys Dogs Inc.

Created engaging content to encourage pet adoption and sterilization, aiming to reduce the stray dog and cat population. Developed the organization’s brand identity, including social media content, printed materials, and vehicle signage. Produced impactful marketing materials to promote the cause and raise awareness in the community.

Junior Graphic Designer at Brand Institute

Create and develop logos and brand identities for companies focusing on the pharmaceutical industry.

Assistant to the Marketing Manager / Manager of Social Media at Dinatex Ltda.

Assisted in planning marketing campaigns tailored to client needs. Supervised and designed in-store visual displays and thematic decorations. Managed the brand’s Facebook page, including content creation, paid advertising, graphic design, and promotional posts. Organized photo shoots for new clothing collections. Coordinated with advertising agencies to ensure timely delivery of marketing materials.