Available to hire
Hi, I’m Junaid Noimot, a digital marketing professional with 8+ years of hands-on experience delivering growth for global brands across Africa. I excel in performance marketing, attribution, and customer lifecycle initiatives that align with business goals. I’ve led loyalty programs, data-driven campaigns, and cross-functional projects that drive revenue and improve customer engagement.
I thrive in collaborative environments, turning insights into actionable strategies, optimizing budgets, and delivering measurable ROI. My focus is on delivering relevant experiences, personalisation through first-party data, and scalable marketing programs across multiple markets.
Experience Level
Language
English
Fluent
Work Experience
Senior Manager, Digital Consumer Experience, Loyalty and Membership at The Coca-Cola Company
August 1, 2025 - September 29, 2025Led digital consumer experience, loyalty and membership initiatives across Nigeria, South Africa, Kenya, Egypt, Algeria and Morocco. Developed pilot loyalty strategy with projected 30% ROI on technology and rewards investment across all markets within 3 years; saved 40% on consumer incentive budget by consolidating 13+ vendor partnerships and centralized engagement. Implemented automated rewards management and dynamic UX to accelerate market readiness and enable data-driven decision-making.
Media Manager at The Coca-Cola Company
December 1, 2023 - September 29, 2025Managed end-to-end media executions for Fanta, Sprite, Schweppes and Eva; collaborated with cross-functional teams to achieve objectives across markets, driving awareness, consideration, direct conversion, lead generation, and adoption for product innovations using paid digital media, TV, Radio, OOH and strategic event partnerships; contributed to increasing TOMA and brand love with a tailored media mix.
Digital Marketing Manager at The Coca-Cola Company
December 1, 2022 - September 29, 2025Led multi-agency campaigns to drive brand growth; achieved 50% community growth on Meta, 10% share of voice increase, and 20% improvement in display viewability. Managed paid social, display, programmatic, OLV and email marketing to optimize CPC and ROAS; oversaw a $5M annual digital advertising budget; improved first-party data collection by 50% (3.2M) for personalized marketing and optimization.
Digital Strategist at Yellow Brick Road Agency
February 1, 2021 - September 29, 2025Delivered digital marketing strategies across clients including Sterling Bank, Nampak, Bacardi, Mixta Africa and dRPC; conducted market research on e-commerce trends, identified opportunities and competitor performance to develop digital strategies; led client onboarding trainings and improved billings; SEO/SEM optimization for Alt Mall ecommerce site traffic increasing purchases by ~5%.
Senior Digital Media Executive at Dentsu
September 1, 2020 - September 29, 2025Managed end-to-end campaign planning, optimization and reconciliations; reduced client fall-out and agency loss by 100%; developed and implemented A/B testing protocols across copy, model, colour and other parameters increasing conversions by ~20% within the same budget; managed NGN200M+ digital marketing budget.
Digital Media Executive at ABI, Turner, Total, Coca Cola, Film House, Film One, Gbam
June 1, 2019 - September 29, 2025Identified new digital channels and performed market analysis; planned, monitored and analyzed campaign performance; managed influencer engagements across micro to macro levels to boost campaign effectiveness.
Client Service Executive at Discovery Brands Management
November 1, 2017 - September 29, 2025Coordinated agency-owned events and client-sponsored events; managed content creation for blogs and social platforms, increasing audience engagement and web traffic.
Senior Manager, Digital Consumer Experience, Loyalty and Membership at The Coca-Cola Company
August 1, 2025 - September 29, 2025Led the loyalty pilot across Nigeria, South Africa, Kenya, Egypt, Algeria, and Morocco, implementing a program expected to deliver ~30% ROI on tech and rewards over 3 years. Reduced consumer incentive budget by 40% through centralized partner management of 13+ vendors. Built market-customized UX for loyalty and deployed an automated rewards system, enabling data-driven decision making. Drove always-on data collection initiatives with global partners, reducing average cost per lead from $1.50 to $0.08 and expanding first-party data for personalization and audience planning.
Media Manager at The Coca-Cola Company
December 1, 2023 - September 29, 2025Managed end-to-end media executions for Fanta, Sprite, Schweppes and Eva. Collaborated with cross-functional teams to drive awareness, consideration, direct conversions, lead generation, and adoption for product innovations using paid digital media, TV, Radio, OOH and event partnerships. Contributed to increasing TOMA and brand love for the flavours portfolio with optimized media mix.
Digital Marketing Manager at The Coca-Cola Company
December 1, 2022 - September 29, 2025Directed multi-agency brand campaigns, achieving 50% growth in community on Meta, 10% share of voice increase, and 20% improvement in display viewability. Led initiatives across paid social, display, programmatic, OLV, PPC and email marketing to lower CPC and improve ROAS. Managed ~$5M annual digital ad budget with strict PO/billing controls. Enhanced first-party data by 50%, enabling personalized marketing and landing page optimization.
Digital Strategist at Yellow Brick Road Agency
February 1, 2021 - September 29, 2025Trained teams on digital media,winning pitches and expanding client billings. Conducted market research to identify e-commerce trends and opportunities. Performed SEO/SEM optimizations for Alt Mall, increasing online purchases by ~5%.
Senior Digital Media Executive at Dentsu
September 1, 2020 - September 29, 2025Managed end-to-end campaign executions, including planning, optimization, and financial reconciliations, reducing client churn. Implemented A/B testing protocols across copy and creative variables, boosting conversion by ~20% within the same budget. Coordinated cross-functional agency teams and built dashboards tracking KPIs for ongoing optimization. Oversaw a NGN 200M+ digital marketing budget across multiple clients.
Digital Media Executive at Dentsu
June 1, 2019 - September 29, 2025Identified new digital channels, conducted market analyses, and managed influencer engagements across micro, macro and nano scales. Planned, monitored, and analyzed campaign performance to optimize impact.
Client Service Executive at Discovery Brands Management
November 1, 2017 - September 29, 2025Coordinated agency-owned and client-sponsored events; managed content creation for blogs and social platforms to boost audience engagement and web traffic.
Education
MSc. Digital Marketing Strategy (In-View) at Munster Technological University
January 11, 2030 - September 29, 2025MSc Digital Marketing Strategy (In-View) at Munster Technological University
January 11, 2030 - September 29, 2025Qualifications
Consumer Loyalty: Strategy and Application
January 1, 2024 - September 29, 2025Brand Manager Pro
January 1, 2021 - September 29, 2025Squared Online International Business Communications
January 1, 2015 - September 29, 2025Google Certification (Display, Video, DV360, Campaign Manager 360, Search, Analytics)
January 11, 2030 - September 29, 2025Google Skillshop
January 11, 2030 - September 29, 2025Consumer Loyalty: Strategy and Application
January 1, 2024 - September 29, 2025Brand Manager Pro
January 1, 2021 - September 29, 2025Squared Online International Business Communications
January 1, 2015 - September 29, 2025Google Certifications (Display, Video, DV360, Campaign Manager 360, Search, Analytics)
January 11, 2030 - September 29, 2025Google Skillshop
January 11, 2030 - September 29, 2025Industry Experience
Consumer Goods, Financial Services, Media & Entertainment, Professional Services, Retail
Experience Level
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