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I’m a results-driven advertising and digital marketing professional with an MBA and 10+ years of experience across the Middle East, Europe and North America. I excel at turning consumer insights into integrated campaigns, leading cross-functional teams, and growing client value through strategic planning and execution. I thrive in agency and startup environments where collaboration, creativity, and data-informed decisions drive measurable outcomes.…I’m a results-driven advertising and digital marketing professional with an MBA and 10+ years of experience across the Middle East, Europe and North America. I excel at turning consumer insights into integrated campaigns, leading cross-functional teams, and growing client value through strategic planning and execution. I thrive in agency and startup environments where collaboration, creativity, and data-informed decisions drive measurable outcomes.

Toufic Jarawan

Digital Marketer, Social Media Manager, Content Creator, +7

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I’m a results-driven advertising and digital marketing professional with an MBA and 10+ years of experience across the Middle East, Europe and North America. I excel at turning consumer insights into integrated campaigns, leading cross-functional teams, and growing client value through strategic planning and execution. I thrive in agency and startup environments where collaboration, creativity, and data-informed decisions drive measurable outcomes.…I’m a results-driven advertising and digital marketing professional with an MBA and 10+ years of experience across the Middle East, Europe and North America. I excel at turning consumer insights into integrated campaigns, leading cross-functional teams, and growing client value through strategic planning and execution. I thrive in agency and startup environments where collaboration, creativity, and data-informed decisions drive measurable outcomes.

Available to hire

I’m a results-driven advertising and digital marketing professional with an MBA and 10+ years of experience across the Middle East, Europe and North America. I excel at turning consumer insights into integrated campaigns, leading cross-functional teams, and growing client value through strategic planning and execution. I thrive in agency and startup environments where collaboration, creativity, and data-informed decisions drive measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Arabic

Fluent

Work Experience

Account Supervisor at VML, Montreal, Canada

January 1, 2025 - October 13, 2025

Oversaw the main client’s brand scope with an annual budget of 3 CAD million; coordinated internal creative teams, freelancers, and production studios; planned campaigns driven by consumer insights; supported resource planning across internal and external stakeholders.

Account Supervisor at VML

January 1, 2025 - October 13, 2025

Oversaw the scope of work for the main client’s brand with a CAD 3 million annual budget; coordinated tasks with internal creative teams, freelancers and production studios; planned campaigns based on consumer insights with the strategy department; assisted the operations manager in resource planning.

Account Supervisor at VML

January 1, 2025 - September 29, 2025

Supervised the scope of work of the main client’s brand. 3 CAD million annually. Coordinated and delegated tasks with internal creative team as well as freelancers & production studios. Planned and strategized campaigns based on consumer insights research alongside the strategy department. Assisted operations manager in resource planning of internal and external stakeholders.

Co-Founder & Digital Marketing Manager at From the Villages (www.fromthevillages.com), Lebanon

October 1, 2020 - October 13, 2025

Co-founded an e-commerce startup connecting rural artisans with urban customers; led digital marketing initiatives, platform development, and go-to-market strategy.

Senior Account Manager at HOPSCOTCH, Doha, Qatar

November 1, 2019 - October 13, 2025

Supervised Qatar start-up office operations; standardized agency-client processes; managed campaigns for a portfolio including automotive brands; liaised with regional partners.

Senior Account Manager at HOPSCOTCH

November 1, 2019 - October 13, 2025

Supervised and managed operations of Qatar’s start-up office; harmonized agency-client workflows; handled the main client, an automotive dealer for Mercedes-Benz, Harley Davidson, and Mitsubishi; built scalable processes across the team.

Senior Account Manager at HOPSCOTCH

November 1, 2019 - September 29, 2025

Supervised and managed operations of Qatar’s start-up office. Reported to regional partners. Systematized and harmonized an agency- client work process and relationship. Handled the main client, an automotive dealer of Mercedes-Benz, Harley Davidson, & Mitsubishi. Managed campaigns for 10 brands of client’s portfolio ( product launches; tactical offers; after- sales).

Account Manager at its. Communications, Beirut, Lebanon

May 1, 2019 - October 13, 2025

Managed the agency’s largest clients across F&B, Banking, Insurance, and Hospitality; led online activation for Burger King resulting in sales uplift; produced a corporate film and introduced new loan products to drive leads.

Account Manager at its. Communications

May 1, 2019 - October 13, 2025

Led the agency’s largest client portfolio across F&B, Banking, Insurance and Hospitality; strategized with the digital team an online activation for Burger King; produced a corporate film; contributed to new loan product campaigns; supported brand building.

Account Manager at its. Communications

May 1, 2019 - September 29, 2025

Led an internal unit handling the agency’s largest clients in F&B, Banking, Insurance and Hospitality. Strategized with digital team an online activation for Burger King; generated +14% sales in 2 months. Initiated a corporate film for a client, generating unexpected and significant revenue for the agency. Proposed new loan products for the banking client that made considerable sales & customer leads. Participated in Concept Creation and Brand Building for several new restaurants and bars.

Co-Founder & Managing Partner at Kombination, Lebanon

December 31, 2018 - October 13, 2025

Co-founded a bar catering company for private, corporate, and pop-up events; built operations, client networks, and service delivery capabilities.

Account Manager at Impact BBDO

March 1, 2018 - October 13, 2025

Led Beirut office’s top clients; contributed to POS re-branding for the Lebanese Lottery client; managed a shopper marketing campaign that increased sales by 19% in four months; developed social media strategies that attracted new clients; oversaw 15 TV commercials.

Account Manager at Impact BBDO

March 1, 2018 - September 29, 2025

Led Beirut office clients; Managed 3 biggest clients for Beirut's office; Generated revenue from POS re-branding for Lebanese Lottery; Planned and implemented shopper marketing campaign for an FMCG client to overcome declining sales and increasing competition. The project resulted in 19% sales increase in almost 4 months. Developed, with digital team, social media strategies that resulted in 2 new clients.

Senior Account Executive at FP7 McCANN, Beirut, Lebanon

February 1, 2017 - October 13, 2025

Handled Byblos Bank account (Lebanon’s largest advertiser); led a high-impact campaign and slogan development; supervised multiple TV productions and delivered quarterly media reviews to the client board.

Senior Account Executive at Impact BBDO, Beirut, Lebanon

February 1, 2017 - October 13, 2025

Managed Beirut’s top clients; contributed to an award-winning campaign, resulting in thousands of new accounts; planned integrated campaigns and oversaw TV production and client reporting.

Senior Account Executive at FP7 McCANN

February 1, 2017 - October 13, 2025

Managed Byblos Bank account, Lebanon’s largest spender; led an award-winning campaign that generated 4,000 new bank accounts; developed a personal loan slogan that became industry benchmark; oversaw 15 TV commercials; presented quarterly media reviews to the board.

Senior Account Executive at FP7 McCANN

February 1, 2017 - September 29, 2025

Handled Byblos Bank account, Lebanon's largest advertising spender. Led the work on an award - winning campaign, resulting in 4,000 new bank accounts in 3 months. Created the slogan for a Personal Loan campaign , which became a trend setter in the industry. Improved client relationships and enhanced the work process through consistent follow up. Overseed 15 TV commercials production over the course of 2 years. Presented quarterly media reviews to the bank’s board of directors.

Trade Marketing Analyst at NAPCO, Khobar, Saudi Arabia

November 1, 2014 - October 13, 2025

Implemented Category Management for 19 SKUs across KSA and Gulf; managed promotional calendars, budgets, and product portfolio; coordinated cross-functionally with Production, Quality, Procurement, Warehouse, and Customer Service.

Trade Marketing Analyst at NAPCO

November 1, 2014 - October 13, 2025

Implemented Category Management for the Tissue product line (19 SKUs); managed budgets for yearly promotional calendar in KSA and Gulf; supervised product portfolio, trade deals, stock and cross-functional coordination.

Trade Marketing Analyst at NAPCO

November 1, 2014 - September 29, 2025

Implemented Category Management project for the Tissue product line with 19 SKUs. The project covered all the eastern province of KSA & resulted in a significant sales increase in 3 months. Monitored and allocated budgets for yearly promotional calendar for KSA and Gulf countries. Managed product portfolio in terms of trade deals, sales targets, raw material & stock supervision. Coordinated with Production, Quality Control, Procurement, Warehouse and Customer Service. Motivated and assisted sales department to increase growth and market share.

Account Executive at MarkCons, Kuwait City, Kuwait

May 1, 2013 - October 13, 2025

Executed local marketing activities for international brands in FMCG, Automotive, and Banking; managed national branding projects (e.g., NIVEA) and produced weekly status reports.

Account Executive at MarkCons

May 1, 2013 - October 13, 2025

Executed local marketing activities for international brands in FMCG, Automotive and Banking; managed national branding projects for NIVEA; produced weekly status reports and briefs.

Account Executive at MarkCons

May 1, 2013 - September 29, 2025

Executed local marketing activities for international brands in FMCG (NIVEA; Häagen-Dazs; Canderel ; Regilait), Automotive sectors ( MAZDA; KIA ) and Banking (BNP Paribas). Managed several national branding projects for NIVEA at hypermarkets. Prepared weekly status reports; Formulated and dispatched design and production briefs.