Barbara C. Gandica Martinez

Available to hire

Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Marketing Lead at 251 Productions
September 1, 2024 - Present
Led marketing for the Jazz Man cartoon Kickstarter campaign, raising $17,000 in one month and demonstrating effective prospect engagement. Created web-based and print graphics for events and social media, aligned with strategic priorities. Coordinated and led online events on Discord to boost community engagement and represented the brand at local conventions and events.
Communications Intern at Federal Reserve Bank of Cleveland
August 1, 2024 - September 29, 2025
Assisted with marketing by creating engaging graphics, supporting outreach goals. Worked on social media campaigns and media kits, including video and photography, to enhance audience engagement.
Marketing Assistant at Goldman Sachs 10ksb Fellows Program with And I Like It
May 1, 2024 - September 29, 2025
Optimized the usability of the business's website by developing a prototype using Figma and finalizing designs in WordPress, resulting in higher engagement rates. Produced graphics and experience design for the email marketing branch using Klaviyo to enhance user engagement and drive conversion rates. Reformed the business's branding image and content strategy, including social media messaging and customer personas, to better resonate with target audiences.
Student Assistant at University of Texas at Dallas, Basic Needs Resource Center
May 1, 2024 - September 29, 2025
Produced print and digital marketing content for programs and events, synthesizing information from multiple sources. Designed assets to improve internal management of student resources and programs, enhancing information flow. Served as first point of contact for center visitors, providing tours and answering queries.

Education

Bachelor of Arts in Art, Technology, and Emerging Communications at The University of Texas at Dallas
January 11, 2030 - May 1, 2025

Qualifications

Certification in Applied Experience Design and Research
January 11, 2030 - September 29, 2025

Industry Experience

Media & Entertainment, Software & Internet, Education, Financial Services, Professional Services