I'm a creative, driven, and result-focused individual who blends storytelling with strategy to create content that converts. Whether I'm leading a brand campaign, mentoring creators, or managing a production pipeline, I bring energy, empathy, and precision to everything I do. I don't just create content, I craft experiences that resonate with audiences and elevate brands. I'm deeply invested in long-term growth, meaningful collaboration, and finding innovative ways to connect with people online. If you're looking for someone who brings fresh ideas, initiative, and a strong sense of purpose, I'm that person.…

Vayva Ridley

I'm a creative, driven, and result-focused individual who blends storytelling with strategy to create content that converts. Whether I'm leading a brand campaign, mentoring creators, or managing a production pipeline, I bring energy, empathy, and precision to everything I do. I don't just create content, I craft experiences that resonate with audiences and elevate brands. I'm deeply invested in long-term growth, meaningful collaboration, and finding innovative ways to connect with people online. If you're looking for someone who brings fresh ideas, initiative, and a strong sense of purpose, I'm that person.…

Available to hire

I’m a creative, driven, and result-focused individual who blends storytelling with strategy to create content that converts. Whether I’m leading a brand campaign, mentoring creators, or managing a production pipeline, I bring energy, empathy, and precision to everything I do.

I don’t just create content, I craft experiences that resonate with audiences and elevate brands. I’m deeply invested in long-term growth, meaningful collaboration, and finding innovative ways to connect with people online. If you’re looking for someone who brings fresh ideas, initiative, and a strong sense of purpose, I’m that person.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Social Media Manager & Marketing Coordinator at Vayva Ridley (Self-employed Brand)
April 1, 2024 - Present
Lead content strategy and execution across Instagram, TikTok, and Facebook to drive engagement and sales. Script, film, edit, and schedule high-performing organic and paid content tailored to brand positioning. Coordinate influencer and UGC collaborations to expand brand visibility and reach new audiences. Develop seasonal campaigns and trend-led marketing initiatives to highlight store launches and product drops. Manage community engagement and provide analytics-driven ROI insights. Collaborate with leadership on brand strategy across NZ and AU.
Creative Strategist at Venom Scents
July 1, 2024 - September 30, 2025
Developed video concepts and scripting frameworks for ongoing campaigns. Worked closely with brand team to align storytelling and creative output with customer psychology. Analyzed performance and recommended ongoing improvements to increase conversions.
Customer Service Representative at Westpac
April 1, 2024 - September 30, 2025
Handled daily banking transactions, account updates, and product inquiries with accuracy and professionalism. Maintained cash drawer balances and followed security and compliance protocols. Resolved customer issues with empathy and efficiency, strengthening client relationships. Educated customers on digital banking tools and supported mobile/online banking use.
Administrator – Waste Minimization Team at Napier City Council
August 1, 2023 - September 30, 2025
Provided administrative support and coordination for council-led environmental services. Handled public queries, service requests, and stakeholder communication. Maintained data accuracy and integrated contractor reports into council systems. Applied education skills to community engagement and public information delivery.
Marketing Specialist, Creator & Coach at Self-employed
April 1, 2024 - Present
Created strategic UGC and influencer campaigns for brands like OPPO and Ecosa. Specialized in engaging content for TikTok and Instagram ads. Produced strategy-driven content using trend research and audience analysis. Developed and managed personal brand @vayvaaaa with a highly engaged audience. Mentored creators through coaching and digital products. Oversaw business operations, including client onboarding and project delivery.
Creative Strategist at Venom Scents
July 1, 2024 - September 30, 2025
Developed video concepts and scripting frameworks for ongoing campaigns. Worked closely with the brand team to align storytelling and creative output with customer psychology. Analyzed performance and recommended ongoing improvements to increase conversions.
Customer Service Representative at Westpac
April 1, 2024 - September 30, 2025
Handled daily banking transactions, account updates, and product inquiries with accuracy and professionalism. Maintained cash drawer balances and followed security and compliance protocols. Resolved customer issues with empathy and efficiency, strengthening client relationships. Educated customers on digital banking tools and supported mobile/online banking use. Collaborated across teams and contributed to reporting, admin, and service improvements.
Administrator – Waste Minimization Team at Napier City Council
August 1, 2023 - September 30, 2025
Provided administrative support and coordination for council-led environmental services. Handled public queries, service requests, and stakeholder communication. Maintained data accuracy and integrated contractor reports into council systems. Applied education skills to community engagement and public information delivery.

Education

Bachelor of Arts in Psychology at Victoria University of Wellington
January 1, 2021 - January 1, 2024
High School at Woodford House
January 1, 2015 - January 1, 2020
Bachelor of Arts in Psychology at Victoria University of Wellington
January 1, 2021 - January 1, 2024
High School at Woodford House
January 1, 2015 - January 1, 2020

Qualifications

First Aid Level 2
January 1, 2023 - September 30, 2025
Endorsed Excellence in Photography
January 1, 2020 - September 30, 2025
Endorsed Excellence in Photography
January 1, 2020 - September 30, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Financial Services

Skills

Experience Level