I am a creative and customer-oriented digital marketing professional with over five years of experience in paid media planning, buying, storytelling and content creation in agency environments, driving revenue growth, lead generation, ROI and conversion rates for global clients across CPG and manufacturing sectors. I thrive on turning complex briefs into clear, data-driven campaign strategies and compelling content that resonates with audiences.\n\nI excel at cross-functional collaboration, end-to-end content production (from concept through post-production), and continuous optimization across Meta, Google, YouTube and LinkedIn. I enjoy storytelling, analytics, and delivering measurable results for clients while keeping a friendly, collaborative approach with teams and stakeholders.…

Hamza Shahzad

I am a creative and customer-oriented digital marketing professional with over five years of experience in paid media planning, buying, storytelling and content creation in agency environments, driving revenue growth, lead generation, ROI and conversion rates for global clients across CPG and manufacturing sectors. I thrive on turning complex briefs into clear, data-driven campaign strategies and compelling content that resonates with audiences.\n\nI excel at cross-functional collaboration, end-to-end content production (from concept through post-production), and continuous optimization across Meta, Google, YouTube and LinkedIn. I enjoy storytelling, analytics, and delivering measurable results for clients while keeping a friendly, collaborative approach with teams and stakeholders.…

Available to hire

I am a creative and customer-oriented digital marketing professional with over five years of experience in paid media planning, buying, storytelling and content creation in agency environments, driving revenue growth, lead generation, ROI and conversion rates for global clients across CPG and manufacturing sectors. I thrive on turning complex briefs into clear, data-driven campaign strategies and compelling content that resonates with audiences.\n\nI excel at cross-functional collaboration, end-to-end content production (from concept through post-production), and continuous optimization across Meta, Google, YouTube and LinkedIn. I enjoy storytelling, analytics, and delivering measurable results for clients while keeping a friendly, collaborative approach with teams and stakeholders.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Director at Humber College (WIL Program)
September 30, 2025 - September 30, 2025
Directed a short-form documentary series for social media; led a 6-member production team through concept development, filming, editing, and delivery with focus on brand alignment. Developed multi-platform content strategy for Meta, YouTube & TikTok to optimize reach, engagement, and audience growth.
Digital Marketing Lead at ALIF Industry
July 31, 2023 - September 30, 2025
Developed targeted digital and print marketing campaigns across social media and traditional outlets, increasing brand engagement by 30%. Led omni-channel campaigns (Digital, Social, Print, TV, OOH) contributing to revenue growth and brand presence. Produced video & photo content; managed copywriting and proofreading to ensure branding consistency.
Media Planner & Buyer at Brainchild Starcom
October 31, 2022 - September 30, 2025
Built and optimized omni-channel campaigns across Facebook, Google Ads, and TV, driving ROI improvements by 35% on a $650K budget. Led annual media strategy, planning, budgeting, and performance reporting with data-driven insights (KANTAR).
Director at Humber Polytechnic (WIL Program)
January 1, 2025 - September 30, 2025
Director for short documentary projects and social media content, contributing to film and media production credits while coordinating across teams and stakeholders.
Director/Producer/Screenwriter at Humber Polytechnic
January 1, 2025 - September 30, 2025
Creative leadership for the short film Little Bites, including direction, production, and screenplay development.
AD/Script Doctor at Humber Polytechnic
January 1, 2025 - September 30, 2025
AD/Script Doctor for Strangers in the Night, a Humber Polytechnic short film project.
AD/Script Doctor at Humber Polytechnic
January 1, 2025 - September 30, 2025
AD/Script Doctor for Whispers of Memories, a Humber Polytechnic short film project.
Director at Zoud - Guzar
January 1, 2022 - September 30, 2025
DIRECTOR for a temporary short film project.
Director (Co-op) at WIL Program, Humber College
September 1, 2025 - September 30, 2025
Directed a short-form documentary series for social media, led a 6-member production team through concept development, filming, and editing, and built a multi-platform content strategy across Meta, YouTube, and TikTok.
Digital Marketing Lead at ALIF Industry
July 1, 2023 - September 30, 2025
Developed omni-channel digital and print marketing campaigns, increasing brand engagement by 30% and enabling 20% revenue growth through data-driven nationwide campaigns; led video/photo content production and copywriting.
Media Planner & Buyer at Brainchild Starcom
October 1, 2022 - September 30, 2025
Optimized ROI by 35% across Facebook, Google Ads, and TV with 650K budget; oversaw annual media strategy, budgets, and KPI reporting; managed campaigns across Meta and LinkedIn.
Director at WIL Program Short Documentary for Social Media
January 1, 2025 - Present
Directed a short-form documentary for social media as part of Humber Polytechnic WIL program.
Director/Producer/Screenwriter at Limle Bites, Short Film
January 1, 2025 - Present
Directed, produced, and wrote for a Humber Polytechnic short film.
AD/Script Doctor at Strangers in the Night, Short Film
January 1, 2025 - Present
Provided script editing and development for a Humber Polytechnic short film.
AD/Script Doctor at Whispers of Memories, Short Film
January 1, 2025 - Present
Provided script editing and development for a Humber Polytechnic short film.
Director at Zoud - Guzar (Temporary), Short Film
January 1, 2022 - Present
Directed a temporary short film project.
Director at WIL Program (Co-op) at Humber College
September 30, 2025 - September 30, 2025
Documentary Series Production for Social Media: Directed a short-form documentary series with multiple alumni of the college showcasing their professional success stories. Pre & Postproduction: Led a 6-member production team, overseeing concept development, filming, editing, and delivery with a focus on professional quality and brand alignment. Meta, YouTube & TikTok Content Strategy: Designed and executed a multi-platform content strategy optimizing for reach, engagement, & audience growth.
Digital Marketing Lead at ALIF Industry
July 31, 2023 - September 30, 2025
Digital & Print Marketing Strategy Development: Developed and executed targeted digital and print media campaigns across social media and traditional outlets, increasing brand engagement by 30%. Omni Channel Marketing Campaigns (Digital, Social, Print, TV, OOH): Enabled 20% revenue growth through a data-driven nationwide marketing campaign, leveraging social media ads, influencer partnerships, and print media, leading to a 20% revenue growth. Video & Photo Content Strategy & Production: Collaborated with marketing & sales teams for video & photography content. Copywriting & Proofreading: Managed copywriting & proofreading for ensuring consistency of branding & messaging.
Media Planner & Buyer at Brainchild Starcom
October 1, 2022 - September 30, 2025
Omni Channel Campaign Building, Testing, Learning, Strategies & Targeting: Optimized ROI by 35% for a budget of $650K across Facebook, Google Ads, and TV spots, leveraging A/B testing and audience segmentation to optimize ROI. Annual Media Projects & Strategy Development: Worked in collaboration with client & internal teams to develop paid media strategy & spend, annual calendar, objectives, resourcing & change management. Awareness, Lead Generation, Traffic & Video Campaigns: Strategized, planned, executed & monitored campaigns to optimize performance. Campaign Budget Planning & Performance Optimization: Developed campaign budgets with projected KPIs and monitoring. Meta & LinkedIn Campaigns: Planned & executed over 30 campaigns across Meta & LinkedIn. Client Goals/KPIs Monitoring, Reporting & Data Driven Insights (KANTAR): Managed client relationships, weekly & monthly performance reviews with insights & recommendations to improve campaign performance.
Director at Humber Polytechnic (WIL Program Short Documentary)
January 1, 2025 - September 30, 2025
Director for short documentary for social media as part of WIL program.
Director/Producer/Screenwriter at Humber Polytechnic
January 1, 2025 - September 30, 2025
Directed and produced Little Bites, a short film; served as screenwriter, overseeing concept, production, and postproduction.
AD/Script Doctor at Humber Polytechnic
January 1, 2025 - September 30, 2025
AD/Script Doctor for Strangers in the Night, a short film.
AD/Script Doctor at Humber Polytechnic
January 1, 2025 - September 30, 2025
AD/Script Doctor for Whispers of Memories, a short film.
Director at Humber Polytechnic
January 1, 2022 - September 30, 2025
DIRECTOR for Zoud-Guzar(Temporary), Short Film.
Director, WIL Program (Co-op) at Humber College
September 30, 2025 - September 30, 2025
Directed a short-form documentary series for social media, led a 6-member production team, oversaw concept development, filming, editing, and delivery with a focus on professional quality and brand alignment. Designed and executed multi-platform content strategy for Meta, YouTube and TikTok to optimize reach, engagement and audience growth.
Digital Marketing Lead at ALIF Industry
July 1, 2023 - September 30, 2025
Developed and executed targeted digital and print media campaigns across social media and traditional outlets; enabled omni-channel campaigns across digital, social, print, TV and OOH; produced video & photography content; managed copywriting and proofreading to ensure branding consistency.
Media Planner & Buyer at Brainchild Starcom
October 1, 2022 - September 30, 2025
Omni-channel campaign building, testing, learning, strategies and targeting; optimized ROI by 35% for a $650K budget across Facebook, Google Ads and TV spots; led 30+ campaigns on Meta & LinkedIn; client relationship management, performance reviews and data-driven insights (KANTAR).
Director at Humber Polytechnic
January 1, 2025 - September 30, 2025
Director credit for WIL Program Short Documentary for Social Media; conceptualization, direction and production oversight for social media storytelling.
Director/Producer/Screenwriter at Humber Polytechnic
January 1, 2025 - September 30, 2025
Director/Producer/Screenwriter for Little Bites, Short Film; development and execution across writing, directing and post-production.
AD/Script Doctor at Humber Polytechnic
January 1, 2025 - September 30, 2025
AD/Script Doctor for Strangers in the Night, Short Film; script development and on-set support.
AD/Script Doctor at Humber Polytechnic
January 1, 2025 - September 30, 2025
AD/Script Doctor for Whispers of Memories, Short Film; script adjustments and production coordination.
Director at Zoud-Guzar (Permanent)
January 1, 2022 - September 30, 2025
Director for Zoud-Guzar (Permanent), Short Film; creative direction and oversight.

Education

Multiplatform Storytelling - Post-Graduate Certificate at Humber College
January 11, 2030 - January 1, 2025
Creative Industries Management - Post-Graduate Certificate at Sheridan College
January 11, 2030 - January 1, 2024
Bachelor’s in Marketing & Media at Lahore School of Economics
January 11, 2030 - January 1, 2018
Post-Graduate Certificate at Humber College
January 11, 2030 - January 1, 2025
Post-Graduate Certificate at Sheridan College
January 11, 2030 - January 1, 2024
Bachelor's in Marketing & Media at Lahore School of Economics
January 11, 2030 - January 1, 2018
Multiplatform Storytelling-Post-Graduate Certificate at Humber College
January 11, 2030 - January 1, 2025
Creative Industries Management-Post-Graduate Certificate at Sheridan College
January 11, 2030 - January 1, 2024
Bachelor’s in Marketing & Media at Lahore School of Economics
January 11, 2030 - January 1, 2018
Multiplatform Storytelling-Post-Graduate Certificate at Humber College
January 11, 2030 - January 1, 2025
Creative Industries Management-Post-Graduate Certificate with Honours at Sheridan College
January 11, 2030 - January 1, 2024
Bachelor’s in Marketing & Media at Lahore School of Economics, Pakistan
January 11, 2030 - January 1, 2018

Qualifications

Multiplatform Storytelling - Post-Graduate Certificate
January 11, 2030 - January 1, 2025
Creative Industries Management - Post-Graduate Certificate
January 11, 2030 - January 1, 2024

Industry Experience

Media & Entertainment, Manufacturing, Software & Internet, Education, Professional Services, Retail, Consumer Goods

Skills

Experience Level