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Hi there! I’m Kan Xinyi, a growth-focused marketing professional who thrives on turning data into scalable user acquisition strategies across platforms like Google, Facebook, TikTok, and Apple. I enjoy partnering with data scientists and product teams to design experiments, optimize spend, and boost incrementality while maintaining a friendly, collaborative approach. Over the past few years at Shopee Singapore and TikTok Singapore, I’ve built and optimised campaigns, created actionable insights from real-time data, and communicated results to stakeholders. I’m passionate about learning new technologies, running rigorous A/B tests, and delivering measurable growth with a balanced focus on efficiency and impact.…Hi there! I’m Kan Xinyi, a growth-focused marketing professional who thrives on turning data into scalable user acquisition strategies across platforms like Google, Facebook, TikTok, and Apple. I enjoy partnering with data scientists and product teams to design experiments, optimize spend, and boost incrementality while maintaining a friendly, collaborative approach. Over the past few years at Shopee Singapore and TikTok Singapore, I’ve built and optimised campaigns, created actionable insights from real-time data, and communicated results to stakeholders. I’m passionate about learning new technologies, running rigorous A/B tests, and delivering measurable growth with a balanced focus on efficiency and impact.

Kan Xinyi

Growth Marketer, Digital Marketer, Marketing Strategist, +4

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Hi there! I’m Kan Xinyi, a growth-focused marketing professional who thrives on turning data into scalable user acquisition strategies across platforms like Google, Facebook, TikTok, and Apple. I enjoy partnering with data scientists and product teams to design experiments, optimize spend, and boost incrementality while maintaining a friendly, collaborative approach. Over the past few years at Shopee Singapore and TikTok Singapore, I’ve built and optimised campaigns, created actionable insights from real-time data, and communicated results to stakeholders. I’m passionate about learning new technologies, running rigorous A/B tests, and delivering measurable growth with a balanced focus on efficiency and impact.…Hi there! I’m Kan Xinyi, a growth-focused marketing professional who thrives on turning data into scalable user acquisition strategies across platforms like Google, Facebook, TikTok, and Apple. I enjoy partnering with data scientists and product teams to design experiments, optimize spend, and boost incrementality while maintaining a friendly, collaborative approach. Over the past few years at Shopee Singapore and TikTok Singapore, I’ve built and optimised campaigns, created actionable insights from real-time data, and communicated results to stakeholders. I’m passionate about learning new technologies, running rigorous A/B tests, and delivering measurable growth with a balanced focus on efficiency and impact.

Available to hire

Hi there! I’m Kan Xinyi, a growth-focused marketing professional who thrives on turning data into scalable user acquisition strategies across platforms like Google, Facebook, TikTok, and Apple. I enjoy partnering with data scientists and product teams to design experiments, optimize spend, and boost incrementality while maintaining a friendly, collaborative approach.

Over the past few years at Shopee Singapore and TikTok Singapore, I’ve built and optimised campaigns, created actionable insights from real-time data, and communicated results to stakeholders. I’m passionate about learning new technologies, running rigorous A/B tests, and delivering measurable growth with a balanced focus on efficiency and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Advanced

Work Experience

Growth Marketing Manager at TikTok Pte. Ltd.

September 1, 2025 - September 30, 2025

Developed account strategies and executed user acquisition campaigns across major platforms (Google UAC, Facebook Ads), utilizing diverse ad formats to drive Daily New User in EU region. Conducted in-depth market analysis to identify growth opportunities, reduce market cannibalization rate, and improve overall incrementality through strategic A/B testing and data-driven insights. Partnered with cross-functional teams including data scientists and product managers to run campaigns with automation tools and in-house creative platforms, improving overall efficiency with unified growth strategy.

Growth Marketing Manager at TikTok Pte. Ltd.

September 1, 2025 - September 30, 2025

Developed account strategies and executed user acquisition campaigns across major platforms (Google UAC, Facebook Ads), utilizing diverse ad formats to drive Daily New Users in EU region. Conducted in-depth market analysis to identify growth opportunities, reduce market cannibalization rate, and improve overall incrementality through strategic A/B testing and data-driven insights. Partnered with cross-functional teams including data scientists and product managers to run campaigns with automation tools and in-house creative platforms, improving overall efficiency with unified growth strategy.

Online Marketing Associate at Shopee Singapore

March 1, 2025 - September 30, 2025

Managed and optimised online marketing platforms including Google, Facebook, Apple and TikTok Ads, driving user acquisition and daily orders by leveraging real-time data to make strategic decisions. Identified actionable insights on users targeting across multiple channels, improving targeting accuracy and activating users at each stage of the customer life cycle. Spearheaded test initiatives to ensure optimal campaign effectiveness by refining and innovating based on the latest technologies in the digital marketing landscape. Created detailed marketing reports and presented to key stakeholders, providing data-driven insights that informed strategic business decisions.

Online Marketing Associate at Shopee Singapore

March 1, 2025 - September 30, 2025

Managed and optimised online marketing platforms including Google, Facebook, Apple and TikTok Ads, driving user acquisition and daily orders by leveraging real-time data to make strategic decisions. Identified actionable insights on users targeting using comprehensive marketing data across multiple channels, improving targeting accuracy and activating users at each stage of customer lifecycle. Spearheaded test initiatives to ensure optimal campaign effectiveness by working closely with advertising platforms, refining and innovating based on the latest technologies in the digital marketing landscape. Created detailed marketing reports and presented to key stakeholders, providing data-driven insights that informed strategic business decisions by focusing on how to measure impact in an accurate and efficient way.

Performance Marketing Intern

June 1, 2022 - September 30, 2025

Coordinated between internal teams to ensure that creative assets are prepared punctually for online launch, optimising them to promote key messaging and promotional mechanics. Analysed data across all paid channels by working closely with data teams to understand tracking and attribution, enabling the accurate measurement of impact.

Performance Marketing Intern at Shopee Singapore

June 1, 2022 - September 30, 2025