Available to hire
I’m Anna, a creative and data-driven digital marketing professional with a Master’s in Digital Marketing and E-commerce from EA E Business School. I apply storytelling, campaign planning, and analytics to build impactful brand experiences across social media, content, and paid media.
I thrive at the intersection of creativity and numbers, collaborating with agencies and internal teams to deliver globally relevant campaigns for beauty and fashion brands, always aiming to connect with audiences in authentic, engaging ways.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Catalan; Valencian
Fluent
Spanish; Castilian
Fluent
English
Fluent
French
Intermediate
Work Experience
Marketing Digital & E-commerce - Contact Professional Profile at Nestlé
August 12, 2024 - September 30, 2025Created content and copywriting for social media and web platforms; managed social media channels (TikTok and Instagram) and produced CGI videos. Coordinated with creative agencies and influencers; sent CRM newsletters to local markets. Analyzed digital performance and KPIs using Google Ads, Meta, and dashboards. Assisted in paid media campaigns and development of campaign assets.
Marketing Digital y E-commerce at Nestlé
August 12, 2024 - September 30, 2025Marketing Digital y E-commerce; created content and copy for social media and web; managed social channels; produced CGI videos; coordinated with creative agencies and influencers; CRM newsletters; analyzed digital performance using Google Ads, Meta, and dashboards.
Project Manager, Digital Marketing - Graduate Program at Antonio Puig S.A.
July 29, 2024 - PresentPenguin Random House account management: handled Instagram and TikTok accounts for Penguin España and Penguin Classics. Wrote copy for Twitter and Facebook; created and published visual and multimedia content aligned with brand identity. Monitored SEO/SEM campaigns using Google Ads, Meta, and analytics tools. Evaluated social media performance with Instagram Insights and TikTok Analytics. Strategy optimization based on engagement, reach, and growth metrics. Coordinated with micro-influencers and logistics to ensure inventory and delivery management. Resolved conflicts while maintaining strong commercial relationships. Editorial duties for Penguin Random House (Barcelona, Spain). Content creation for blogs, websites and social media; SEO optimization, translation, HTML editing; data analysis with Google Analytics and Ads; graphic design with Photoshop, Illustrator and Canva; campaign and influencer management on Instagram and TikTok.
Project Manager, Digital Marketing - Graduate Program at Puig S.A.
July 29, 2024 - PresentPlayed a key role in the Digital Marketing Graduate Program: content creation and storytelling; paid campaigns management (Meta Ads, Google Ads); social media management (TikTok, Instagram, LinkedIn); influencer marketing and digital PR; SEO/SEM and web analytics; content design (Canva, Illustrator, Photoshop). Coordinated with creative agencies and influencers and supported CRM activities.
Project Manager Digital Marketing - Graduate Program Digital Marketing Strategy at Puig S.A.
July 29, 2024 - PresentSupported 360° digital marketing campaigns and global product launches; content and copywriting for social media and web; managed social media channels (TikTok and Instagram) and CGI videos; coordinated with creative agencies and influencers; CRM newsletters; analyzed digital performance and KPIs using Google Ads and Meta; campaign planning and execution.
Digital Marketing & E-Commerce Specialist at Nestlé (Nespresso S.A. & Puig S.A.)
December 11, 2023 - August 12, 2024Supported 360° digital marketing campaigns and global product launches. Created content and copy for social media and web platforms. Managed social media channels (TikTok and Instagram) and produced CGI videos. Coordinated with creative agencies and influencers (briefing and follow-up). Sent CRM newsletters to local markets based on key dates. Analyzed digital performance and KPIs using Google Ads, Meta, and dashboards. Assisted in paid media campaigns and development of campaign assets. Digital marketing strategy, content creation & storytelling; paid campaign management (Meta Ads, Google Ads). Social media management (TikTok, Instagram, LinkedIn). Influencer marketing & digital PR. SEO/SEM and web analytics (Google Analytics, Search Console). Content design (Canva, Illustrator, Photoshop). Meta Business Suite, TikTok Creator Tools; Looker Studio, Excel. Managed content and scheduling for Instagram, Twitter and LinkedIn. Coordinated with influencers and contracts to maintain brand im
Account Manager / Digital Marketing Specialist at Penguin Random House (Penguin España & Penguin Classics)
November 10, 2023 - September 30, 2025Managed Penguin España and Penguin Classics Instagram/TikTok accounts; content creation for blogs, websites, and social media; copywriting and asset production (photos, videos, stories, reels). Led influencer marketing campaigns and digital PR; performed SEO/SEM analysis with Google Ads, Looker Studio, and dashboards; on-platform account management and KPI tracking.
Account Manager at Penguin Random House (Agency OptimoClick)
November 10, 2023 - September 30, 2025Handled Instagram and TikTok accounts for Penguin España and Penguin Classics; content creation for blogs, websites, and social media; SEO optimization, translation, HTML editing; data analysis with Google Analytics and Ads; graphic design with Photoshop, Illustrator, Canva; campaign and influencer management on Instagram and TikTok; CRM newsletters; influencer coordination; community management.
Content Creator / Digital Marketing (Agency Optimo Click) at Agency Optimo Click
November 6, 2022 - September 30, 2025Content creation for blogs and websites; SEO optimization, text translation, and HTML editing; data analysis with Google Ads; graphic design using Photoshop, Illustrator, Canva; campaign and influencer management on Instagram and TikTok; logistics coordination and inventory management; conflict resolution while maintaining strong commercial relationships.
Content Creator / Digital Marketing Specialist at OptimoClick (Digital Marketing Agency)
November 6, 2022 - September 30, 2025Content creation for blogs, websites, and social media; SEO optimization; text translation; HTML editing; data analysis with Google Analytics and Ads; graphic design with Photoshop, Illustrator, Canva; campaign and influencer management on Instagram and TikTok; community management; coordination with distributors; asset distribution across media.
Editorial Contributor at Penguin Random House
October 10, 2022 - November 10, 2023Content creation for blogs, websites, and social media; SEO optimization, translation, HTML editing; data analysis with Google Analytics and Ads; graphic design using Photoshop, Illustrator and Canva; campaign and influencer management on Instagram and TikTok.
Education
Master's Degree at EAE Business School
January 1, 2023 - January 1, 2025Bachelor's Degree at University of Barcelona
January 1, 2019 - January 1, 2023Master’s Degree at EAE Business School
January 1, 2023 - January 1, 2025Bachelor’s Degree at University of Barcelona
January 1, 2019 - January 1, 2023Master’s Degree in Digital Marketing and E-commerce at EA E Business School
January 1, 2023 - December 31, 2025Bachelor’s Degree in Sociology at University of Barcelona
January 1, 2019 - December 31, 2023Qualifications
Category B driving license
January 11, 2030 - September 30, 2025Category B driving license
January 11, 2030 - September 30, 2025Category B driving license
January 11, 2030 - January 20, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Consumer Goods, Other, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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