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I am a performance-driven assistant manager specializing in field marketing and operations, with 5 years of experience in B2B marketing across India, APAC, and GCC. I excel at executing integrated campaigns, ABM programs, and event-led strategies that fuel pipeline growth and elevate brand visibility. I’m proficient with marketing automation tools and thrive on cross-functional collaboration with sales, legal, finance, and creative teams to deliver measurable outcomes. I’m passionate about optimizing campaigns, driving demand, and ensuring on-brand, data-driven execution across multiple regions.…I am a performance-driven assistant manager specializing in field marketing and operations, with 5 years of experience in B2B marketing across India, APAC, and GCC. I excel at executing integrated campaigns, ABM programs, and event-led strategies that fuel pipeline growth and elevate brand visibility. I’m proficient with marketing automation tools and thrive on cross-functional collaboration with sales, legal, finance, and creative teams to deliver measurable outcomes. I’m passionate about optimizing campaigns, driving demand, and ensuring on-brand, data-driven execution across multiple regions.

Shreya Sharma

Marketing Automation Specialist, ABM Marketer, Growth Marketer, +7

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I am a performance-driven assistant manager specializing in field marketing and operations, with 5 years of experience in B2B marketing across India, APAC, and GCC. I excel at executing integrated campaigns, ABM programs, and event-led strategies that fuel pipeline growth and elevate brand visibility. I’m proficient with marketing automation tools and thrive on cross-functional collaboration with sales, legal, finance, and creative teams to deliver measurable outcomes. I’m passionate about optimizing campaigns, driving demand, and ensuring on-brand, data-driven execution across multiple regions.…I am a performance-driven assistant manager specializing in field marketing and operations, with 5 years of experience in B2B marketing across India, APAC, and GCC. I excel at executing integrated campaigns, ABM programs, and event-led strategies that fuel pipeline growth and elevate brand visibility. I’m proficient with marketing automation tools and thrive on cross-functional collaboration with sales, legal, finance, and creative teams to deliver measurable outcomes. I’m passionate about optimizing campaigns, driving demand, and ensuring on-brand, data-driven execution across multiple regions.

Available to hire

I am a performance-driven assistant manager specializing in field marketing and operations, with 5 years of experience in B2B marketing across India, APAC, and GCC. I excel at executing integrated campaigns, ABM programs, and event-led strategies that fuel pipeline growth and elevate brand visibility.

I’m proficient with marketing automation tools and thrive on cross-functional collaboration with sales, legal, finance, and creative teams to deliver measurable outcomes. I’m passionate about optimizing campaigns, driving demand, and ensuring on-brand, data-driven execution across multiple regions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Assistant Manager - Operation & Email Marketing at GupShup Technology

June 1, 2022 - Present

Marketing Operations professional with 4+ years of hands-on experience in CRM data management, ABM campaign execution, and lifecycle automation across Marketo, HubSpot, and Salesforce. Led persona-based segmentation and CRM data enrichment to support scalable, account-based go-to-market programs in B2B campaigns. Directed 100+ integrated marketing campaigns (webinars, roundtables, trade shows, and co-branded events) across APAC, MEA, and India, leveraging CRM intelligence to improve targeting and pipeline contribution. Created performance dashboards and campaign reports in Excel and Salesforce to deliver actionable insights on pipeline health and marketing ROI. Drove email marketing and lifecycle automation strategies to optimize global campaigns, and led cross-functional initiatives to integrate marketing technologies and improve data flow and post-event workflows, generating 3000+ MQLs.

Senior Executive Marketing at AskSid.ai

May 31, 2022 - September 30, 2025

Achieved 15% growth in MQLs impacting sales conversions through digital lead generation campaigns. Managed a 2 Million INR marketing budget for India, MEA, and APAC. Created and executed a strategic account-based marketing plan for 1:1 and 1:Few targets in these regions. Spearheaded customer advocacy programs, resulting in 40+ G2 reviews and 5+ case studies. Executed events driving 1,000+ registrations and 300+ attendees for executive-level engagements. Built prospect databases from scratch for India, APAC, and GCC, curating 7,000+ leads and delivering 100+ qualified meetings and 40+ product demos scheduled with decision-makers.

Assistant Manager - Operation & Email Marketing at GupShup Technology

June 1, 2022 - Present

Marketing Operations lead focusing on CRM data management, ABM campaign execution, and marketing automation across Marketo, HubSpot, and Salesforce. Built persona-based segmentation, enriched CRM data, and drove 3000+ MQLs through ABM and event-led campaigns across India, APAC, GCC. Created dashboards and reports in Excel and Salesforce to measure pipeline health and ROI. Led cross-functional initiatives to integrate marketing tech and improve data flow across systems, delivering scalable campaigns and stronger pipeline growth.

Senior Executive Marketing at AskSid.ai

May 1, 2022 - September 30, 2025

Achieved 15% growth in MQLs contributing to sales conversions via digital lead generation campaigns. Managed a 2 Million INR marketing budget for India, MEA, APAC; developed and executed strategic ABM plans for 1:1 and 1:Few accounts. Led customer advocacy programs (40+ G2 reviews, 5+ case studies), drove 1000+ webinar registrations, and secured 300 executive-level engagements. Built prospect databases across India, APAC, GCC (7,000+ leads) and led personalized outreach via email and LinkedIn InMails, generating 100+ qualified meetings and 40+ product demos.

Assistant Manager - Operation & Email Marketing at GupShup Technology

June 1, 2022 - Present

Marketing operations professional focusing on CRM data management, ABM campaign execution, and automation across Marketo, HubSpot, and Salesforce. Led persona-based segmentation, enriched CRM data, and governed 100+ integrated campaigns (webinars, roundtables, trade shows, and co-branded events) across India, APAC, GCC, driving 3000+ MQLs and accelerated pipeline growth. Created performance dashboards and campaign reports in Excel and Salesforce to drive actionable insights on pipeline health and ROI. Drove cross-functional programs to integrate marketing tech, improve data flow, and optimize post-event workflows.

Senior Executive - Business Marketing at AskSid.ai

May 1, 2022 - September 30, 2025

Achieved 15% growth in MQLs contributing to sales conversions through digital lead generation campaigns. Managed a 2,000,000 INR marketing budget across India, MEA, and APAC; built and executed strategic ABM plans for 1:1 and 1:Few accounts. Spearheaded customer advocacy, resulting in 40+ G2 reviews and 5+ case studies; drove 1,000+ registrations with 300+ executive attendees at events. Built prospect databases (7,000+ leads) and conducted personalized outreach via email and LinkedIn InMails, yielding 100+ qualified meetings and 40+ product demos.

Assistant Manager - Operation & Email Marketing at GupShup Technology

June 1, 2022 - Present

Marketing Operations specialist focusing on CRM data management, ABM campaign execution, and marketing automation across Marketo, HubSpot, and Salesforce. Led 100+ integrated marketing campaigns (webinars, roundtables, trade shows, CTWA, WhatsApp, and co-branded events) across India, APAC, GCC; created performance dashboards and reports in Excel and Salesforce; executed ABM and event-led programs targeting key accounts; drove email marketing strategy and lifecycle marketing; aligned cross-functional teams to improve data flow across systems.

Senior Executive Marketing at AskSid.ai

May 31, 2022 - September 30, 2025

Achieved 15% growth for MQLs impacting Sales conversion through digital lead generation campaigns; managed a 2 Million INR marketing budget for India, MEA, and APAC; created and executed strategic ABM plans for 1:1 and 1:Few accounts; spearheaded customer advocacy programs resulting in 40+ G2 reviews and 5+ case studies; organized 1000+ registrations and 300+ attendees for executive-level events; built prospect databases of 7,000+ leads across India, APAC, GCC with personalized outreach, yielding 100+ qualified meetings and 40+ product demos.

Growth Activation & Campaign Management (Freelance) at MX18

January 1, 2016 - Present

Led end-to-end execution of growth activation campaigns across digital channels, driving lead generation and user engagement. Planned and executed integrated marketing campaigns (email, webinars, outbound) aligned with pipeline and business goals. Optimized performance through audience segmentation and data-driven insights to improve conversion rates. Collaborated with sales and marketing to enhance lead quality, streamline follow-ups, and improve funnel efficiency.

Assistant Manager - Field Marketing & Operations at GupShup Technology

June 1, 2022 - October 1, 2025

Planned and executed 200+ high-impact marketing events (webinars, trade shows, roundtables, and partner activations) across India, APAC, GCC, MENA, Africa, and Europe, driving 1,000+ registrations and securing 300+ executive-level attendees per campaign. Led GTM for new product launches, boosting awareness, engagement, and adoption. Designed regional integrated campaigns, delivering a steady pipeline of qualified leads and stronger market penetration. Managed end-to-end event operations, vendor coordination, budgets, registrations, and post-event reporting. Collaborated across sales, legal, finance, and creative to manage contracts and payments with 100% process compliance and budget efficiency. Facilitated vendor onboarding for 50+ events. Supported event marketing communications, including invitation workflows, WhatsApp and email campaigns, and on-site engagement strategies, improving attendance by 30%+. Owned post-event analytics, tracking ROI, attendee feedback, and lead conversion

Senior Executive Business Marketing at Asksid (Acquired by GupShup Technology)

January 1, 2021 - May 31, 2022

Achieved 15% growth in MQLs impacting sales conversions via digital lead generation campaigns. Managed a 2 Million INR marketing budget for the India, MEA, APAC region. Created and executed a strategic account-based marketing plan for 1:1, 1:Few accounts in these regions. Spearheaded customer advocacy programs, resulting in 40+ G2 reviews, 5+ published case studies, and stronger retention. Executed 200+ marketing events (Webinars, Trade Shows, Roundtables, and Custom Events), driving 1,000+ registrations and securing 300 attendees for executive-level engagements. Built prospect databases from scratch for India, APAC, and GCC regions—curating 7,000+ leads; executed personalized outreach via email and LinkedIn InMails, resulting in 100+ qualified meetings and 40+ product demos scheduled with decision-makers.