Researcher at Mohammed VI Polytechnic University – School of Collective Intelligence

Researching how agentic AI can enhance clinicians’ performance in tumor boards, within the School of Collective Intelligence.

Head of Digital at Sup de Co Business School & UPM University of Marrakech

Development and implementation of the Digital and Communication Strategy. Copywriting, advertising. Design of promotional materials. Management of information systems. Close assistance to the CEO. Creation of new activities: Management and Entrepreneurship Program in English; MBA for Healthcare Professionals; Startup incubator. Digitalization of learning and teaching during the Covid pandemic, including designing and implementing digital platforms and training professors and students.

Digital Advisor at The World Bank

Advisory and assistance of Women-led SMEs in digitalizing their practice and establishing a long-term e-commerce strategy under The Women Entrepreneurs Finance Initiative.

Digital Manager at Solumed Africa Inc.

Planning digital campaigns, including web, paid and organic, emailing, social media and display. Launching and evaluating digital campaigns.

Project Manager at Kudos Communications Inc.

Digital and street marketing. Community management. Management of social media campaigns. Advertisement optimization and niche targeting.