Nikita Shah

Language

English
Fluent
Gujarati
Intermediate
Hindi
Intermediate

Work Experience

Co-founder and Advisor at Jain Student Association UK
July 1, 2025 - September 30, 2025
Facilitated growth opportunities for 16-25 year olds across the UK, led end-to-end marketing, designed online and offline creative assets, managed social media and email marketing, event publicity, live event coverage, and follower engagement; acted as a spokesperson at national events.
Media Executive at Essence Media
October 1, 2023 - September 30, 2025
Worked with a high-profile client (Sky) to execute media plans across digital channels including social and display; analyzed performance data; built relationships with media owners and partners to enable effective activation of campaigns.
Social Media Executive at The Crisis Project
June 1, 2021 - September 30, 2025
Created all content for Instagram, Facebook and Twitter; managed follower interactions and outreach; contributed to overall social strategy; worked directly with the founder to secure influencer publicity and communications with journalists for press articles and securing live interviews including with Channel 4 News.
Social Media Executive at The Crisis Project
June 1, 2021 - September 30, 2025
Created all content for Instagram, Facebook and Twitter; managed follower engagement, outreach and general strategy; collaborated with founders to secure influencer publicity and liaised with journalists for press coverage.
Marketing Intern at Pixi Beauty
June 1, 2021 - September 30, 2025
Supported marketing initiatives including digital content and influencer collaborations; contributed to online campaigns and product launches.
Co-founder & Creative Director at Niva Dance
April 1, 2020 - Present
Led the creative direction and production of content for Instagram and other social media channels; owned all video editing; produced content driving over 5 million views on Instagram Reels; taught inclusive dance classes for all ages and abilities, boosting physical and mental wellbeing.
Co-founder and Creative Director at Niva Dance
April 1, 2020 - Present
Led the creative direction and production of content for Instagram and other social media channels; owned video editing and produced content achieving over 5 million views for Instagram Reels; taught inclusive dance classes for all ages and abilities, boosting physical and mental wellbeing.
House Captain at Woodford County High School
January 1, 2019 - September 30, 2025
Directed and produced an adapted production of Footloose including writing the script, casting roles, choreographing, prop creation and publicity; ran six charity events raising money for Save the Children; ensured student welfare during events.
Volunteer Young Leader at Girlguiding UK
January 1, 2019 - September 30, 2025
Worked with Brownies, girls aged 7-10; led activities and supported other leaders to help teach girls key life skills in an engaging way.

Education

BSc Management – First Class Honours at University of Nottingham
January 1, 2019 - January 1, 2022
A Levels at Woodford County High School
January 11, 2030 - September 30, 2025
BSc Management – First Class Honours at University of Nottingham
January 1, 2019 - January 1, 2022
A Levels (Economics, Geography, Mathematics and Latin) at Woodford County High School
January 11, 2030 - September 30, 2025

Qualifications

Duke of Edinburgh Bronze Award
January 11, 2030 - September 30, 2025

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Software & Internet