Designed interfaces for 10+ web and mobile applications, delivering user-centric flows, UI components, and responsive layouts across industries including SaaS, fintech, agriculture, and medical tech. Conducted user research for 2 major products, including interviews, usability testing, and surveys. Evaluated user requirements and business goals for 8+ digital projects, translating them into wireframes, prototypes, and high-fidelity mockups using Figma and Sketch. Created consistent brand assets during a company-wide rebranding initiative, including updated website elements, print materials (business cards, templates), and internal documentation. Partnered with product, HR, and marketing to design internal onboarding flows and communications materials that enable smoother workflows across teams. Designed campaign visuals and blog assets for Twitter and LinkedIn, and co-launched educational video blog series.

UX/UI Designer at Tenjin

January 1, 2020 - Present

Led end-to-end brand and product design initiatives, architecting a scalable design system and visual language that drove consistency across platforms by over 80% and increased landing page conversions by 20%. Designed and launched a modular web design system from the ground up, grounded in in-depth UX research, including analytics audits, competitor benchmarking, and SEO/visibility analysis. Independently managed the company website via WordPress, executing CMS customizations, layout iterations, and content updates with pixel precision. Crafted over 60 newsletters and 12+ case studies using Figma, Mailchimp, and HubSpot, strategically aligning design and narrative to support product launches, demand generation, and sales enablement. Developed branded collateral for 15+ conferences and 12+ enterprise clients, delivering visually cohesive experiences across digital, print, motion, and presentation assets using Adobe Creative Suite. Drove cross-functional alignment across product, sales,

UX/UI Designer at Jack's Design

March 1, 2019 - September 30, 2025

Designed end-to-end interfaces for mobile apps, web platforms, and landing pages from scratch, delivering high-fidelity UIs and UX flows for over 8+ product initiatives across multiple industries. Conducted weekly client discovery sessions and 4+ initial user interviews per project, gathering qualitative insights to inform early design strategy and define key product KPIs. Designed and delivered a full suite of brand assets, including 50+ landing pages and multi-channel social media creatives, used across key campaigns and 6+ international conferences. Led A/B testing on landing pages and ad campaigns to optimize conversion and engagement, and created 15+ marketing videos with animated effects using Adobe After Effects for product and event promotion. Collaborated cross-functionally with development, QA, and marketing teams, implementing scalable handoff processes, file systems, and design-to-dev guidelines using Sketch, WordPress, and HubSpot.