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Hi, I'm Muhammad Asim, a London-based UX/UI designer with a background in computer science and a passion for crafting intuitive, inclusive experiences. I lead end-to-end product design—from research and information architecture to high-fidelity UI and design systems.\n\nI've redesigned mobile apps and SaaS platforms to improve onboarding, engagement, and conversion. I enjoy collaborating with cross-functional teams and translating complex requirements into delightful, accessible interfaces.…Hi, I'm Muhammad Asim, a London-based UX/UI designer with a background in computer science and a passion for crafting intuitive, inclusive experiences. I lead end-to-end product design—from research and information architecture to high-fidelity UI and design systems.\n\nI've redesigned mobile apps and SaaS platforms to improve onboarding, engagement, and conversion. I enjoy collaborating with cross-functional teams and translating complex requirements into delightful, accessible interfaces.

Muhammad Asim

UX Designer, UI Designer, Product Designer, +3

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Hi, I'm Muhammad Asim, a London-based UX/UI designer with a background in computer science and a passion for crafting intuitive, inclusive experiences. I lead end-to-end product design—from research and information architecture to high-fidelity UI and design systems.\n\nI've redesigned mobile apps and SaaS platforms to improve onboarding, engagement, and conversion. I enjoy collaborating with cross-functional teams and translating complex requirements into delightful, accessible interfaces.…Hi, I'm Muhammad Asim, a London-based UX/UI designer with a background in computer science and a passion for crafting intuitive, inclusive experiences. I lead end-to-end product design—from research and information architecture to high-fidelity UI and design systems.\n\nI've redesigned mobile apps and SaaS platforms to improve onboarding, engagement, and conversion. I enjoy collaborating with cross-functional teams and translating complex requirements into delightful, accessible interfaces.

Available to hire

Hi, I’m Muhammad Asim, a London-based UX/UI designer with a background in computer science and a passion for crafting intuitive, inclusive experiences. I lead end-to-end product design—from research and information architecture to high-fidelity UI and design systems.\n\nI’ve redesigned mobile apps and SaaS platforms to improve onboarding, engagement, and conversion. I enjoy collaborating with cross-functional teams and translating complex requirements into delightful, accessible interfaces.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UX/UI Designer at SaveInGold FZCO

July 1, 2025 - September 30, 2025

Led the complete redesign of the mobile application to improve user onboarding and reduce drop-offs caused by a fragmented registration process. Replaced external registration flow with a seamless in-app registration experience, resulting in a 60%+ reduction in user drop-off and significantly improving first-time user retention. Redesigned the entire UX to be inclusive for both first-time investors and experienced users. Designed and implemented a virtual debit card feature that allows users to use their gold balance for everyday shopping, enhancing the app’s utility and user engagement.

UX/UI Designer at SaveInGold FZCO

July 1, 2025 - September 30, 2025

Led the complete redesign of the mobile app to improve onboarding and reduce registration drop-offs. Replaced the external flow with an in-app experience, reducing drop-offs by 60% and significantly improving first-time retention. Designed and launched a virtual debit card feature enabling purchases with gold balance, enhancing app utility and engagement.

Product Designer (Contract) at SocialPro

May 1, 2025 - September 30, 2025

Redesigned SocialPro’s website into a conversion-focused platform, driving a 13% increase in overall conversions and bringing more businesses onto the platform. Collaborated with cross-functional teams to implement accessible design features, empowering main contractors to prioritize inclusivity in their procurement processes. Optimized the visibility and usability of the Smart Reporting module, driving a 22% increase in report submissions across the SocialPro SaaS platform.

Product Designer (Contract) at SocialPro

May 1, 2025 - September 30, 2025

Redesigned SocialPro’s website into a conversion-focused platform, increasing overall conversions by 13%. Collaborated with cross-functional teams to implement accessible design features for procurement. Optimized the Smart Reporting module, driving a 22% increase in report submissions.

UX/UI Designer at WPBrigade

May 1, 2024 - September 30, 2025

Redesigned key user flows for LoginPress and Analytify WordPress plugins, leading to a 35% boost in user retention and a 25% increase in premium conversions. Transformed complex user flows into intuitive, engaging experiences by leveraging user-centered design principles, boosting user satisfaction, and reducing friction across digital products. Streamlined processes with Figma’s Auto Layout and reusable components, cutting design iteration time by 40%. Led A/B Testing Initiatives for premium features, uncovering insights that drove a 15% increase in upsells and improved feature adoption by 20%.

UX/UI Designer (Full-time) at WPBrigade

May 1, 2024 - September 30, 2025

Redesigned key user flows for LoginPress and Analytify WordPress plugins, boosting retention and premium conversions. Implemented design systems and reusable components to cut iteration time by 40%. Led A/B testing for premium features, increasing upsells and feature adoption.