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I'm not just designing visuals — I'm architecting emotional clarity, strategic vision, and long-term brand foundations for visionary entrepreneurs. I help people stop chasing trends and start building with aligned, elevated, and emotionally-resonant brands.…

Roxana Luca

Brand Designer, Creative Director, Art Director, +4

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I'm not just designing visuals — I'm architecting emotional clarity, strategic vision, and long-term brand foundations for visionary entrepreneurs. I help people stop chasing trends and start building with aligned, elevated, and emotionally-resonant brands.…

Available to hire

I’m not just designing visuals — I’m architecting emotional clarity, strategic vision, and long-term brand foundations for visionary entrepreneurs.
I help people stop chasing trends and start building with aligned, elevated, and emotionally-resonant brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Freelance Brand Experience Designer at Self-Employed

March 1, 2024 - Present

Leading identity clarity and long-term brand foundations for visionaries, architecting emotional resonance across platforms and ensuring aligned, elevated brand experiences.

Business Developer at ABIT PureSoft

June 1, 2023 - September 30, 2025

Bridged vision with execution, aligned cross-functional teams, and built partnerships that fueled growth. Translated business needs into clear plans, engaged stakeholders, and ensured momentum toward common goals. Designed detailed project schedules, secured cross-functional buy-in, and collaborated with finance on budgets, forecasts, and pricing proposals to maintain profitability while remaining agile.

Business Developer at ABIT

June 1, 2023 - September 30, 2025

Bridged vision with execution, aligned teams, and created partnerships that fueled growth; combined strategic foresight with operational clarity.

Business Developer at ABIT PureSoft

June 1, 2023 - September 30, 2025

Not just managing projects—bridging vision with execution, aligning teams, and creating partnerships that fueled growth. Blended strategic foresight, relationship building, and operational clarity to drive expansion and collaboration.

Brand Manager at OTP Bank Romania

February 1, 2022 - September 30, 2025

Shaped brand presence across national touchpoints, including merchandising and campaign execution, ensuring consistency and resonance with customers while upholding brand standards.

Brand Manager at OTP Bank Romania

February 1, 2022 - September 30, 2025

Shaped brand presence across touchpoints from nationwide merchandising to campaign execution; ensured consistency, compliance, and customer resonance; combined strategic foresight with creative execution to align business goals with brand experience.

Brand Manager at OTP Bank Romania

February 1, 2022 - September 30, 2025

Shaped brand presence across multiple touchpoints—from nationwide merchandising to campaign execution—ensuring consistency, compliance, and customer resonance.

Brand Manager at OTP Bank Romania

February 1, 2022 - September 30, 2025

Shaped brand presence across multiple touchpoints—from nationwide merchandising to campaign execution—ensuring consistency, compliance, and customer resonance. Combined strategic insight with creative execution to align business goals with brand experience.

Marketing Assistant at High-Tech Systems & Software

November 1, 2017 - September 30, 2025

Supported brand experience across touchpoints and campaigns; assisted with content creation, coordination, and execution to maintain cohesive brand presence.