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I am a digital marketing professional with 4+ years of experience in lead generation, landing page optimization, and paid media campaigns across SaaS, fintech, and professional services. I specialize in paid ads, content marketing, LinkedIn Ads, Google Ads, and CRM automation to drive measurable growth. I excel at auditing and optimizing campaigns to increase conversions, reduce CPA, and improve engagement. I thrive in cross-functional collaboration, delivering actionable insights through performance reporting and data-driven strategy, and I can manage multiple campaigns from planning to reporting in fast-paced environments.…I am a digital marketing professional with 4+ years of experience in lead generation, landing page optimization, and paid media campaigns across SaaS, fintech, and professional services. I specialize in paid ads, content marketing, LinkedIn Ads, Google Ads, and CRM automation to drive measurable growth. I excel at auditing and optimizing campaigns to increase conversions, reduce CPA, and improve engagement. I thrive in cross-functional collaboration, delivering actionable insights through performance reporting and data-driven strategy, and I can manage multiple campaigns from planning to reporting in fast-paced environments.

Susanna Sarikyan

Marketing Strategist, Growth Marketer, Marketing Analyst, +2

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I am a digital marketing professional with 4+ years of experience in lead generation, landing page optimization, and paid media campaigns across SaaS, fintech, and professional services. I specialize in paid ads, content marketing, LinkedIn Ads, Google Ads, and CRM automation to drive measurable growth. I excel at auditing and optimizing campaigns to increase conversions, reduce CPA, and improve engagement. I thrive in cross-functional collaboration, delivering actionable insights through performance reporting and data-driven strategy, and I can manage multiple campaigns from planning to reporting in fast-paced environments.…I am a digital marketing professional with 4+ years of experience in lead generation, landing page optimization, and paid media campaigns across SaaS, fintech, and professional services. I specialize in paid ads, content marketing, LinkedIn Ads, Google Ads, and CRM automation to drive measurable growth. I excel at auditing and optimizing campaigns to increase conversions, reduce CPA, and improve engagement. I thrive in cross-functional collaboration, delivering actionable insights through performance reporting and data-driven strategy, and I can manage multiple campaigns from planning to reporting in fast-paced environments.

Available to hire

I am a digital marketing professional with 4+ years of experience in lead generation, landing page optimization, and paid media campaigns across SaaS, fintech, and professional services. I specialize in paid ads, content marketing, LinkedIn Ads, Google Ads, and CRM automation to drive measurable growth.

I excel at auditing and optimizing campaigns to increase conversions, reduce CPA, and improve engagement. I thrive in cross-functional collaboration, delivering actionable insights through performance reporting and data-driven strategy, and I can manage multiple campaigns from planning to reporting in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Looker Studio

Intermediate

Language

English

Fluent

Armenian

Fluent

Russian

Intermediate

Work Experience

Senior Marketing & Lead Generation Manager | CRM & Outreach Strategy at BD as a Service

December 1, 2023 - Present

Launched and optimized 50+ multi-channel campaigns (email, LinkedIn Ads, CRM outreach), achieving average open rates of 42% and reply rates of 15%. Directed a lead generation team of 5, improving qualified lead output by 35% in 6 months through campaign refinement and performance tracking. Designed and implemented workflow automations in Zoho CRM, reducing manual work by 30% and improving response times by 25%. Audited landing pages and A/B tested calls-to-action, lifting engagement by 18% and improving conversion rates. Delivered campaign reports and strategic recommendations to stakeholders, aligning digital marketing activities with business growth objectives.

PPC Manager at Conquerrr

February 1, 2024 - September 30, 2025

Managed 20+ client PPC accounts across Google Ads & Meta Ads with budgets up to $20,000/month. Delivered a 150% increase in conversions and 50% lower CPA within 3 months for one account by optimizing campaign structure and audience targeting. Applied market research insights to refine product messaging and lifecycle targeting. Ran structured A/B tests on ad copy, creatives, and landing pages, improving CTR by 25%. Collaborated with designers and developers to refine UX/UI and conversion-focused landing pages. Developed campaign messaging and creatives for SaaS and B2C clients, improving CTR by 25% and conversions by 150% while lowering CPA by 50%.

PPC Specialist/Media Buyer at The Setters Agency

February 1, 2024 - September 30, 2025

Ran Meta ad campaigns with $10K/month budgets, improving CTR by 25% and conversions by 20%. Conducted pre-launch research and audience segmentation to maximize campaign relevance and CTR (+25%). Collaborated on creative strategy and product-focused landing pages to improve storytelling, lowering CPC and boosting conversions. Conducted audience segmentation and pre-launch research to ensure campaign relevance.

Link Building Specialist at LinkyJuice

January 1, 2022 - September 30, 2025

Built targeted outreach campaigns, achieving a 20% conversion rate for backlinks. Increased backlink profiles by 10% on average for clients through targeted website research and partnership outreach.

Project and Communication Coordinator at Civil Youth Center

October 1, 2020 - September 30, 2025

Designed and managed large-scale project schedules while staying on budget. Managed social media accounts, creating content that increased engagement by 30%.

Senior Marketing & Lead Generation Manager at BD as a Service

December 1, 2023 - Present

Senior Marketing & Lead Generation Manager responsible for planning and optimizing 50+ multi-channel campaigns (email, LinkedIn Ads, CRM outreach). Led a 5-person lead generation team, achieving a 35% increase in qualified leads in 6 months. Implemented workflow automations in Zoho CRM, reducing manual workload by 30% and improving response times by 25%. Audited landing pages and ran A/B tests on CTAs to boost engagement by 18% and improve conversions. Produced regular campaign reports and provided strategic recommendations aligning digital marketing with growth objectives.

PPC Manager at Conquerrr

February 1, 2024 - September 30, 2025

Managed 20+ client PPC accounts across Google Ads & Meta Ads with budgets up to $20,000/month. Drove a 150% increase in conversions and 50% lower CPA within 3 months for a key account through campaign structure optimization and audience targeting. Used market research insights to refine product messaging and lifecycle targeting. Executed structured A/B tests on ad copy, creatives, and landing pages, increasing CTR by 25%. Collaborated with designers and developers to optimize UX/UI and landing pages. Created campaign messaging and creatives for SaaS and B2C clients, boosting CTR by 25% and conversions by 150% while reducing CPA by 50%.

PPC Specialist/Media Buyer at The Setters Agency

February 1, 2024 - September 30, 2025

Link Building Specialist at LinkyJuice

January 1, 2022 - September 30, 2025

Built targeted outreach campaigns, achieving a 20% conversion rate for backlinks. Increased backlink profiles by 10% on average for clients through targeted website research and partnership outreach.

Project and Communication Coordinator at Civil Youth Center

October 1, 2020 - September 30, 2025

Designed and managed large-scale project schedules while staying on budget. Managed social media accounts, creating content that increased engagement by 30%.

Senior Marketing & Lead Generation Manager | CRM & Outreach Strategy at BD as a Service

December 1, 2023 - Present

PPC Manager at Conquerrr

February 1, 2024 - September 30, 2025

PPC Specialist/Media Buyer at The Setters Agency

February 1, 2024 - September 30, 2025

Ran Meta ad campaigns with $10K/month budgets, improving CTR by 25% and conversions by 20%. Conducted pre-launch research and audience segmentation to maximize campaign relevance (+25%). Collaborated on creative strategy and product-focused landing pages to improve storytelling, lowering CPC and boosting conversions. Conducted audience segmentation and pre-launch research to ensure campaign relevance.

Link Building Specialist at LinkyJuice

January 1, 2022 - September 30, 2025

Built targeted outreach campaigns, achieving a 20% conversion rate for backlinks. Increased backlink profiles by 10% on average for clients through targeted website research and partnership outreach.

Project and Communication Coordinator at Civil Youth Center

October 1, 2020 - September 30, 2025

Designed and managed large-scale project schedules while staying on budget. Managed social media accounts, creating content that increased engagement by 30%.