Hi, I'm Zinia Avellaneda, a Growth Marketing Analyst based in San Francisco. I specialize in acquisition, funnel optimization, and performance analytics, with hands-on experience across digital and traditional channels. I excel in A/B testing, customer journey analysis, and turning data into growth experiments that drive measurable impact. I earned my Master of Science in Marketing & Analytics with Distinction (GPA 3.6) from Hult International Business School, and I’ve led cross-functional projects such as Expedia retargeting, Pfizer vaccination messaging flow, and Lucid journey mapping. My work blends rigorous analytics with practical marketing tactics to boost acquisition, retention, and brand lifecycle strategies.…

Zinia Avellaneda

Hi, I'm Zinia Avellaneda, a Growth Marketing Analyst based in San Francisco. I specialize in acquisition, funnel optimization, and performance analytics, with hands-on experience across digital and traditional channels. I excel in A/B testing, customer journey analysis, and turning data into growth experiments that drive measurable impact. I earned my Master of Science in Marketing & Analytics with Distinction (GPA 3.6) from Hult International Business School, and I’ve led cross-functional projects such as Expedia retargeting, Pfizer vaccination messaging flow, and Lucid journey mapping. My work blends rigorous analytics with practical marketing tactics to boost acquisition, retention, and brand lifecycle strategies.…

Available to hire

Hi, I’m Zinia Avellaneda, a Growth Marketing Analyst based in San Francisco. I specialize in acquisition, funnel optimization, and performance analytics, with hands-on experience across digital and traditional channels. I excel in A/B testing, customer journey analysis, and turning data into growth experiments that drive measurable impact.

I earned my Master of Science in Marketing & Analytics with Distinction (GPA 3.6) from Hult International Business School, and I’ve led cross-functional projects such as Expedia retargeting, Pfizer vaccination messaging flow, and Lucid journey mapping. My work blends rigorous analytics with practical marketing tactics to boost acquisition, retention, and brand lifecycle strategies.

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Skills

Experience Level

Language

English
Fluent

Work Experience

AI Marketing Associate at LEXTRACK AI, Corp
August 1, 2025 - Present
Support go-to-market and growth initiatives for an AI tech platform in collaboration with University of Colorado Boulder, California State University of Long Beach and New York University. Conduct market research and competitor analysis to inform acquisition and retention strategies. Assist with funnel tracking, KPI reporting, and early growth experiments using Tableau and Excel.
Senior Brand / Product Manager at UNILAB, Inc
August 1, 2024 - September 30, 2025
Recognized as a 2021 TOPS Awardee for marketing excellence. Increased product acquisition by 20% through growth-focused, cross-channel marketing strategies across e-commerce, digital, and in-store platforms. Partnered with digital marketing teams and agencies to evaluate campaign performance and recommend optimizations. Directed the use of a digital Brand Lift Study to evaluate the advertising effectiveness of United Home Fersulfate among women in the Philippines, using results to shape strategic brand and media initiatives. Ran A/B tests on creatives and offers, leading to 15% conversion improvement. Built awareness-to-purchase customer journey models to inform product lifecycle marketing efforts.
Group Category Manager at GANDANG KALIKASAN INC.
April 1, 2016 - September 30, 2025
Developed full-funnel marketing strategies, improving acquisition and retention across multiple SKUs. Worked closely with research agencies to guide consumer insights gathering and campaign targeting.
AI Marketing Associate at LEXTRACK AI, Corp
August 1, 2025 - Present
Support go-to-market and growth initiatives for an AI tech platform in collaboration with University of Colorado Boulder, California State University of Long Beach and New York University. Conduct market research and competitor analysis to inform acquisition and retention strategies. Assist with funnel tracking, KPI reporting, and early growth experiments using Tableau and Excel.
Senior Brand / Product Manager at UNILAB, Inc
August 1, 2024 - September 30, 2025
Recognized as a 2021 TOPS Awardee for marketing excellence. Increased product acquisition by 20% through growth-focused, cross-channel marketing strategies across e-commerce, digital, and in-store platforms. Partnered with digital marketing teams and agencies to evaluate campaign performance and recommend optimizations. Directed the use of a digital Brand Lift Study to evaluate advertising effectiveness of United Home Fersulfate among women in the Philippines, using results to shape strategic brand and media initiatives. Ran A/B tests on creatives and offers, leading to 15% conversion improvement. Built awareness-to-purchase customer journey models to inform product lifecycle marketing efforts.
Group Category Manager at GANDANG KALIKASAN INC.
April 1, 2016 - September 30, 2025
Developed full-funnel marketing strategies, improving acquisition and retention across multiple SKUs. Worked closely with research agencies to guide consumer insights gathering and campaign targeting.
AI Marketing Associate at LEXTRACK AI, Corp
August 1, 2025 - Present
Support go-to-market and growth initiatives for an AI platform, collaborating with partner universities (University of Colorado Boulder, California State University of Long Beach, and New York University) on acquisition and retention strategies. Conduct market research and competitor analysis to inform campaigns; assist with funnel tracking, KPI reporting, and early growth experiments using Tableau and Excel.
Senior Brand / Product Manager at UNILAB, Inc
August 1, 2024 - September 30, 2025
Led marketing initiatives recognized with a 2021 TOPS Award for marketing excellence. Increased product acquisition by 20% through cross-channel marketing across e-commerce, digital, and in-store platforms. Partnered with digital marketing teams and agencies to evaluate campaign performance and optimize. Directed a digital Brand Lift Study (external agency) to evaluate advertising effectiveness and inform brand/media initiatives. Ran A/B tests on creatives and offers, driving a 15% conversion improvement. Built awareness-to-purchase customer journey models to guide lifecycle marketing.
Group Category Manager at GANDANG KALIKASAN INC.
April 1, 2016 - September 30, 2025
Developed full-funnel marketing strategies, improving acquisition and retention across multiple SKUs. Worked closely with research agencies to guide consumer insights gathering and campaign targeting.

Education

Master of Science in Marketing & Analytics at Hult International Business School
January 11, 2030 - August 1, 2025
Bachelor of Science in Management at Ateneo de Manila University
January 11, 2030 - September 30, 2025
Master of Science (M.S.) in Marketing & Analytics at Hult International Business School
January 11, 2030 - August 1, 2025
Bachelor of Science in Management at Ateneo de Manila University
January 11, 2030 - September 30, 2025
Master of Science in Marketing & Analytics at Hult International Business School
January 11, 2030 - August 1, 2025
Bachelor of Science in Management at Ateneo de Manila University
January 11, 2030 - September 30, 2025

Qualifications

Women in Business Leader Scholarship
January 11, 2030 - September 30, 2025
TOPS Awardee (Marketing Excellence) – 2021
January 1, 2021 - September 30, 2025

Industry Experience

Consumer Goods, Software & Internet, Retail, Media & Entertainment, Professional Services, Education, Healthcare

Skills

Experience Level