Hi, I’m Edward Higgins—a writer, copywriter, podcast producer and Google-certified content specialist who has led editorial teams and built advertising campaigns for national and international brands. I specialise in performance marketing copy and content strategy, and I’m currently writing for easyJet.
Across my career I’ve steered editorial directions at Motorway and Sidekick, edited the Bluffers’ Guide series to multi-million copies, and authored Conversations with Spirits for Unbound and Penguin Random House. I’m known for turning complex topics into accessible, engaging content and for delivering high-impact content across websites, apps and social media that boosts brand awareness and ROI.
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