Amanda Tafner

Designed and implemented digital marketing, SEO, lead generation, sales funnels, and marketing automation strategies. Directed the new website launch, increasing organic search results by 13.5% and impressions by 31.5%. Produced content ranked on Google’s first page (e.g., Data Privacy and the Metaverse). Oversaw website UX and design projects, coordinating designer workloads. Created sales collateral and supported overall business strategy execution.

Developed marketing strategies and tactical plans for international clients across the US, Europe, and Australia. Launched campaigns including a podcast rollout, achieving strong audience engagement. Built SEO strategies for SMBs, conducted Google audits, and optimized campaigns based on performance data. Managed content marketing initiatives and editorial calendars to strengthen brand positioning.

I manage digital acquisition campaigns for product joins and partner profitability across LATAM markets in alignment with the EU products and strategy. My strongest focus is on A/B testing and experimentation, through these initiatives, I achieved measurable results, including a 73% uplift through one partner APP optimization campaign, a 10% increase in partner revenue per user, and a 20% increase in product usage through a price A/B Test. Lead paid media strategy and funnel optimization to accelerate customer acquisition and retention. Collaborate with creative, sales, and legal teams to deliver compliant, high-performing campaigns across B2B and B2C channels.