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I'm Amanda Tafner, a Digital Marketing Specialist with 5+ years driving global acquisition and growth campaigns across Brazil, Mexico, Ireland, and remote markets. I pride myself on data-driven testing and funnel optimization that boosts conversions and engagement. My strengths span paid media, SEO, and cross-functional collaboration to deliver measurable business impact. In my previous roles, I led marketing strategies across LATAM, built scalable funnels, and partnered with creative, sales, and legal teams to ensure compliant, high-performing campaigns across B2B and B2C channels.…I'm Amanda Tafner, a Digital Marketing Specialist with 5+ years driving global acquisition and growth campaigns across Brazil, Mexico, Ireland, and remote markets. I pride myself on data-driven testing and funnel optimization that boosts conversions and engagement. My strengths span paid media, SEO, and cross-functional collaboration to deliver measurable business impact. In my previous roles, I led marketing strategies across LATAM, built scalable funnels, and partnered with creative, sales, and legal teams to ensure compliant, high-performing campaigns across B2B and B2C channels.

Amanda Tafner

Marketing Strategist, Growth Marketer, Marketing Consultant, +2

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I'm Amanda Tafner, a Digital Marketing Specialist with 5+ years driving global acquisition and growth campaigns across Brazil, Mexico, Ireland, and remote markets. I pride myself on data-driven testing and funnel optimization that boosts conversions and engagement. My strengths span paid media, SEO, and cross-functional collaboration to deliver measurable business impact. In my previous roles, I led marketing strategies across LATAM, built scalable funnels, and partnered with creative, sales, and legal teams to ensure compliant, high-performing campaigns across B2B and B2C channels.…I'm Amanda Tafner, a Digital Marketing Specialist with 5+ years driving global acquisition and growth campaigns across Brazil, Mexico, Ireland, and remote markets. I pride myself on data-driven testing and funnel optimization that boosts conversions and engagement. My strengths span paid media, SEO, and cross-functional collaboration to deliver measurable business impact. In my previous roles, I led marketing strategies across LATAM, built scalable funnels, and partnered with creative, sales, and legal teams to ensure compliant, high-performing campaigns across B2B and B2C channels.

Available to hire

I’m Amanda Tafner, a Digital Marketing Specialist with 5+ years driving global acquisition and growth campaigns across Brazil, Mexico, Ireland, and remote markets. I pride myself on data-driven testing and funnel optimization that boosts conversions and engagement. My strengths span paid media, SEO, and cross-functional collaboration to deliver measurable business impact.

In my previous roles, I led marketing strategies across LATAM, built scalable funnels, and partnered with creative, sales, and legal teams to ensure compliant, high-performing campaigns across B2B and B2C channels.

Language

Portuguese

Fluent

English

Advanced

Work Experience

Digital Acquisition Manager at Tenerity

September 1, 2022 - Present

I manage digital acquisition campaigns for product joins and partner profitability across LATAM markets in alignment with the EU products and strategy. My strongest focus is on A/B testing and experimentation, through these initiatives, I achieved measurable results, including a 73% uplift through one partner APP optimization campaign, a 10% increase in partner revenue per user, and a 20% increase in product usage through a price A/B Test. Lead paid media strategy and funnel optimization to accelerate customer acquisition and retention. Collaborate with creative, sales, and legal teams to deliver compliant, high-performing campaigns across B2B and B2C channels.

Freelance Senior Marketing Specialist at Optimate

September 1, 2022 - September 30, 2025

Developed marketing strategies and tactical plans for international clients across the US, Europe, and Australia. Launched campaigns including a podcast rollout, achieving strong audience engagement. Built SEO strategies for SMBs, conducted Google audits, and optimized campaigns based on performance data. Managed content marketing initiatives and editorial calendars to strengthen brand positioning.

Marketing Manager at Apex Privacy (now Atoro.io)

July 1, 2023 - September 30, 2025

Designed and implemented digital marketing, SEO, lead generation, sales funnels, and marketing automation strategies. Directed the new website launch, increasing organic search results by 13.5% and impressions by 31.5%. Produced content ranked on Google’s first page (e.g., Data Privacy and the Metaverse). Oversaw website UX and design projects, coordinating designer workloads. Created sales collateral and supported overall business strategy execution.

Account Manager at B2S Marketing

August 1, 2021 - September 30, 2025

Managed 10+ client accounts as the primary point of contact, ensuring timely delivery of marketing projects. Coordinated with designers and content creators to execute social media and paid ad strategies. Supported development of online and printed materials to enhance client campaigns. Managed B2B and B2C accounts across multiple sectors including medical, universities, e-commerce, and tech companies. Lowered CPA by 10% for a university client during the pandemic through optimized campaign strategies. Increased newsletter open rates by 22% for a medical client by implementing A/B testing.

Office Manager at MediaMath

February 1, 2020 - September 30, 2025

Oversaw day-to-day operations of São Paulo office and remotely supported Mexico office. Streamlined onboarding/offboarding processes for employees, reducing time-to-competency. Managed in-office events and collaborated with Marketing Director on local events. Maintained office operations and handled procurement efficiently. Negotiated vendor contracts, reducing amenities and perks expenses by 10%.