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I'm a performance marketing and growth leader with 8+ years of experience managing multi-million-dollar paid media campaigns across Meta, TikTok, Google, and YouTube. I’ve consistently scaled campaigns to high daily spend levels while optimizing CAC and ROAS, and I’ve built 0→1 growth engines that reach millions of followers. I blend data-driven experimentation with mission-driven storytelling to drive both efficiency and equity in campaigns. I thrive in cross-functional settings, partner with advocacy and publisher partners, and enjoy mentoring teams to adopt rigorous performance playbooks for donor and audience growth. My work blends paid media with organic growth to accelerate brand reach while maintaining a disciplined approach to spend and impact.…I'm a performance marketing and growth leader with 8+ years of experience managing multi-million-dollar paid media campaigns across Meta, TikTok, Google, and YouTube. I’ve consistently scaled campaigns to high daily spend levels while optimizing CAC and ROAS, and I’ve built 0→1 growth engines that reach millions of followers. I blend data-driven experimentation with mission-driven storytelling to drive both efficiency and equity in campaigns. I thrive in cross-functional settings, partner with advocacy and publisher partners, and enjoy mentoring teams to adopt rigorous performance playbooks for donor and audience growth. My work blends paid media with organic growth to accelerate brand reach while maintaining a disciplined approach to spend and impact.

Jarrel Armster

Performance Marketer, Growth Marketer, Marketing Strategist, +2

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I'm a performance marketing and growth leader with 8+ years of experience managing multi-million-dollar paid media campaigns across Meta, TikTok, Google, and YouTube. I’ve consistently scaled campaigns to high daily spend levels while optimizing CAC and ROAS, and I’ve built 0→1 growth engines that reach millions of followers. I blend data-driven experimentation with mission-driven storytelling to drive both efficiency and equity in campaigns. I thrive in cross-functional settings, partner with advocacy and publisher partners, and enjoy mentoring teams to adopt rigorous performance playbooks for donor and audience growth. My work blends paid media with organic growth to accelerate brand reach while maintaining a disciplined approach to spend and impact.…I'm a performance marketing and growth leader with 8+ years of experience managing multi-million-dollar paid media campaigns across Meta, TikTok, Google, and YouTube. I’ve consistently scaled campaigns to high daily spend levels while optimizing CAC and ROAS, and I’ve built 0→1 growth engines that reach millions of followers. I blend data-driven experimentation with mission-driven storytelling to drive both efficiency and equity in campaigns. I thrive in cross-functional settings, partner with advocacy and publisher partners, and enjoy mentoring teams to adopt rigorous performance playbooks for donor and audience growth. My work blends paid media with organic growth to accelerate brand reach while maintaining a disciplined approach to spend and impact.

Available to hire

I’m a performance marketing and growth leader with 8+ years of experience managing multi-million-dollar paid media campaigns across Meta, TikTok, Google, and YouTube. I’ve consistently scaled campaigns to high daily spend levels while optimizing CAC and ROAS, and I’ve built 0→1 growth engines that reach millions of followers. I blend data-driven experimentation with mission-driven storytelling to drive both efficiency and equity in campaigns.

I thrive in cross-functional settings, partner with advocacy and publisher partners, and enjoy mentoring teams to adopt rigorous performance playbooks for donor and audience growth. My work blends paid media with organic growth to accelerate brand reach while maintaining a disciplined approach to spend and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

German

Beginner

Portuguese

Advanced

English

Fluent

Work Experience

Director of Growth at Accelerate Change (Civic media incubator 30M+ followers)

November 1, 2024 - September 30, 2025

Directed performance marketing across a 30M+ follower network; managed $10M+ annual Meta ad spend, scaling campaigns to $100K+/day while maintaining CAC below LTV thresholds. Designed a creative testing framework (message/angle/format matrix) reducing time-to-win from 3 weeks to 8 days; delivered +34% lift in CVR. Ran 15–20 structured experiments per month with ~25–30% win rate; top tests improved ROAS by 22% and reduced CPA by 28% YoY. Implemented GA4 + Meta CAPI and standardized UTMs; introduced geo-holdout incrementality tests to validate conversion models. Scaled a new venture from 0→1M+ IG followers, blending paid + organic tactics while maintaining efficiency. Partnered with advocacy orgs and BIPOC-led publishers, training teams on growth playbooks for donor and audience growth.

Director of Marketing & Business Development at TruEvolution

June 1, 2022 - September 30, 2025

Designed a digital acquisition funnel for behavioral health services, tripling clinic client volume while lowering CAC by 18%. Led digital fundraising campaigns (Meta ads + email/SMS) that increased donations while reducing cost-per-donor acquisition by 26%. Introduced Google Analytics event tracking and campaign dashboards for real-time monitoring of CAC, conversions, and donor LTV. Built communications strategies that grew awareness among marginalized communities and secured funding for a $20M transitional housing project.

Digital Media Experimente r at Accelerate Change

January 1, 2021 - September 30, 2025

Designed and executed 100+ A/B weekly content tests for early-stage media brands; frameworks became internal network standards. Piloted paid acquisition experiments that scaled multiple properties to multi-million-follow er audiences while controlling CAC. Developed early performance frameworks balancing growth velocity with efficient spend. Partnered with creative teams to refine campaigns for Gen Z, BIPOC, and LGBTQ+ audiences, raising engagement 20%+.

Marketing & Communications Director at TruEvolution

March 1, 2020 - September 30, 2025

Drove digital growth campaigns, tripling community reach and expanding access to LGBTQ+ health services. Managed paid social + PPC campaigns achieving $4 CPL for client acquisition. Relaunched and rebuilt org website (Ruby on Rails; page load improvements; CVR ↑).

Founder and CEO at Enverse Design

December 31, 2019 - September 30, 2025

Boutique digital agency for fitness brands; managed $50K+ in paid spend across Meta + Google Ads; delivered leads at ~$4 CPL with trial-to-member conversions 22–28%. Built end-to-end acquisition funnels, integrating paid ads, landing pages, and automated onboarding flows. Delivered creative + web design services alongside performance strategy for small businesses.

Career Break

December 1, 2024 - Present

Family care responsibilities; launched a home bakery, completed a 275km Camino de Santiago pilgrimage, trained for a triathlon, and progressed language fluency (Portuguese, German).

Director of Growth at Accelerate Change (Civic media incubator 30M+ followers)

November 1, 2024 - September 30, 2025

Directed performance marketing across a 30M+ follower network; managed $10M+ annual Meta ad spend, scaling campaigns to $100K+/day while keeping CAC below LTV thresholds. Designed a creative testing framework (message/angle/format matrix) that cut time-to-winner from 3 weeks to 8 days and delivered +34% lift in CVR. Ran 15–20 structured experiments per month with ~25–30% win rate; top tests improved ROAS by 22% and reduced CPA by 28% YoY. Implemented GA4 + Meta CAPI and UTMs; introduced geo-holdout incrementality tests to validate conversion models. Scaled a new venture from 0→1M+ IG followers, blending paid + organic tactics while maintaining efficiency. Partnered with advocacy orgs and BIPOC-led publishers, training teams on performance marketing playbooks for donor and audience growth.

Director of Marketing & Business Development at TruEvolution (LG BTQ + health & Advocacy org)

June 1, 2022 - September 30, 2025

Designed a digital acquisition funnel for behavioral health services, tripling clinic client volume while lowering cost-per-start by 18%. Led digital fundraising campaigns (Meta ads + email/SMS) that increased donations while reducing cost-per-donor acquisition by 26%. Introduced Google Analytics event tracking and campaign dashboards for real-time monitoring of CAC, conversions, and donor LTV. Built communications strategies that grew awareness among marginalized communities and secured funding for a $20M transitional housing project.

Digital Media Experimenter at Accelerate Change

January 1, 2021 - September 30, 2025

Designed and executed 100+ A/B weekly content tests for early-stage media brands; frameworks became internal network standards. Piloted paid acquisition experiments that scaled multiple properties to multi-million follower audiences while controlling CAC. Developed early performance frameworks balancing growth velocity with efficient spend. Partnered with creative teams to refine campaigns for Gen Z, BIPOC, and LGBTQ+ audiences raising engagement 20%+.

Marketing & Communications Director at TruEvolution

March 1, 2020 - September 30, 2025

Founder & CEO at Enverse Design

December 31, 2019 - September 30, 2025

Boutique digital agency for fitness brands; managed $50K+ in paid spend across Meta + Google Ads; delivered leads at ~$4 CPL with trial-to-member conversions 22–28%. Built end-to-end acquisition funnels, integrating paid ads, landing pages, and automated onboarding flows. D elivered creative + web design services alongside performance strategy for small businesses.

Career Break at Family Care, Personal Growth

December 1, 2024 - Present

Cared for a terminally ill family member while launching a home bakery, completing a 275km Camino de Santiago pilgrimage, training for a triathlon, and advancing language fluency (B1 Portuguese, A1 German).