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Paragraph 1: I’m a Growth Marketing Manager specialized in B2B strategy, with experience leading cross-functional teams and driving business expansion across LATAM, the US, Asia, and the EU. Paragraph 2: I design and implement go-to-market plans, lead multicultural teams, collaborate with executive leaders in service-based and tech companies, and focus on measurable ROI to enable scalable growth.…Paragraph 1: I’m a Growth Marketing Manager specialized in B2B strategy, with experience leading cross-functional teams and driving business expansion across LATAM, the US, Asia, and the EU. Paragraph 2: I design and implement go-to-market plans, lead multicultural teams, collaborate with executive leaders in service-based and tech companies, and focus on measurable ROI to enable scalable growth.

Guadalupe López Maya

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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Paragraph 1: I’m a Growth Marketing Manager specialized in B2B strategy, with experience leading cross-functional teams and driving business expansion across LATAM, the US, Asia, and the EU. Paragraph 2: I design and implement go-to-market plans, lead multicultural teams, collaborate with executive leaders in service-based and tech companies, and focus on measurable ROI to enable scalable growth.…Paragraph 1: I’m a Growth Marketing Manager specialized in B2B strategy, with experience leading cross-functional teams and driving business expansion across LATAM, the US, Asia, and the EU. Paragraph 2: I design and implement go-to-market plans, lead multicultural teams, collaborate with executive leaders in service-based and tech companies, and focus on measurable ROI to enable scalable growth.

Available to hire

Paragraph 1: I’m a Growth Marketing Manager specialized in B2B strategy, with experience leading cross-functional teams and driving business expansion across LATAM, the US, Asia, and the EU.

Paragraph 2: I design and implement go-to-market plans, lead multicultural teams, collaborate with executive leaders in service-based and tech companies, and focus on measurable ROI to enable scalable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Lecturer in International Trade & Finance at Universidad Nacional de Córdoba

January 1, 2024 - September 30, 2025

Lecturer in International Trade & Finance at the Faculty of Political Science and International Relations.

Marketing Manager & Business Expansion Director at Arch Group

January 1, 2024 - September 30, 2025

Led growth marketing and business expansion initiatives, focusing on international markets, validated go-to-market plans, and coordinated cross-functional teams to drive measurable business impact.

MSME Consultant – Growth Strategy Tutor at Lazos (Goverment of Córdoba + UNC)

January 1, 2022 - September 30, 2025

Consultant for MSMEs and Growth Strategy Tutor, providing guidance on growth strategies and mentoring SMEs.

Growth Marketing Advisor at Independent

January 1, 2024 - Present

Independent advisor delivering growth marketing strategy, demand generation, pipeline management, and go-to-market planning; built CRM-driven funnels and supported international expansion.

Growth Marketing Manager at Consult EC & Omnibanca

January 1, 2025 - September 30, 2025

Growth Marketing Manager responsible for acquisition, retention, and monetization strategies across LATAM, the US, Asia, and the EU. Designed go-to-market plans, led multi-cultural teams, and collaborated with executives from service-based and tech companies to drive scalable growth and ROI.

University Lecturer at Universidad Católica de Córdoba (UCC)

January 1, 2024 - September 30, 2025

Lecturer in International Trade and Finance, delivering practical seminars, mentoring students, and contributing to academic research.

Foreign Trade Administrator at VANOLI-DULCOR

January 1, 2021 - September 30, 2025

Managed foreign trade operations, logistics, regulatory compliance and documentation to enable first-time shipments and export processes.

MSME Consultant – Growth Strategy Tutor at LAZOS (Gov. of Córdoba + UNC)

January 1, 2022 - September 30, 2025

Mentored small and medium-sized enterprises on growth and internationalization strategies; guided market entry, competitive positioning, and commercial planning.

Marketing Manager & Business Expansion Director at Arch Group

January 1, 2024 - September 30, 2025

Led marketing and business expansion initiatives, built teams, designed outbound campaigns, and steered growth strategies.

Growth Marketing Advisor at Independent

January 1, 2024 - Present

Growth Marketing Advisor focusing on growth strategy, ROI, and cross-functional collaboration with service-based and tech companies; open to relocation.