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Hi, I'm Aneri Desai, a marketing and brand partnerships leader with 10+ years of experience guiding cross-functional teams through strategic campaigns. I specialize in building scalable programs—from launching new products to accelerating flagship campaigns—while translating insights into creative, business-driven growth. My track record spans pharma, aesthetics, and consumer brands, with strengths in financial forecasting, cross-disciplinary collaboration, and translating insights into creative strategies that boost margins and market impact. I thrive on turning abstract ideas into measurable outcomes and empowering partners and executives to maximize reach.…Hi, I'm Aneri Desai, a marketing and brand partnerships leader with 10+ years of experience guiding cross-functional teams through strategic campaigns. I specialize in building scalable programs—from launching new products to accelerating flagship campaigns—while translating insights into creative, business-driven growth. My track record spans pharma, aesthetics, and consumer brands, with strengths in financial forecasting, cross-disciplinary collaboration, and translating insights into creative strategies that boost margins and market impact. I thrive on turning abstract ideas into measurable outcomes and empowering partners and executives to maximize reach.

Aneri Desai

Brand Strategist, Marketing Strategist, Web Designer, +5

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Hi, I'm Aneri Desai, a marketing and brand partnerships leader with 10+ years of experience guiding cross-functional teams through strategic campaigns. I specialize in building scalable programs—from launching new products to accelerating flagship campaigns—while translating insights into creative, business-driven growth. My track record spans pharma, aesthetics, and consumer brands, with strengths in financial forecasting, cross-disciplinary collaboration, and translating insights into creative strategies that boost margins and market impact. I thrive on turning abstract ideas into measurable outcomes and empowering partners and executives to maximize reach.…Hi, I'm Aneri Desai, a marketing and brand partnerships leader with 10+ years of experience guiding cross-functional teams through strategic campaigns. I specialize in building scalable programs—from launching new products to accelerating flagship campaigns—while translating insights into creative, business-driven growth. My track record spans pharma, aesthetics, and consumer brands, with strengths in financial forecasting, cross-disciplinary collaboration, and translating insights into creative strategies that boost margins and market impact. I thrive on turning abstract ideas into measurable outcomes and empowering partners and executives to maximize reach.

Available to hire

Hi, I’m Aneri Desai, a marketing and brand partnerships leader with 10+ years of experience guiding cross-functional teams through strategic campaigns. I specialize in building scalable programs—from launching new products to accelerating flagship campaigns—while translating insights into creative, business-driven growth.

My track record spans pharma, aesthetics, and consumer brands, with strengths in financial forecasting, cross-disciplinary collaboration, and translating insights into creative strategies that boost margins and market impact. I thrive on turning abstract ideas into measurable outcomes and empowering partners and executives to maximize reach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Manager III, Demand Generation at Salesforce

April 1, 2025 - Present

Led strategic planning and cross-functional alignment for the Dreamforce 2025 website, integrating SEO, speaker experience, and customer journey insights to optimize visibility and engagement across the event lifecycle. Shaped speaker and sponsor marketing strategy, developing scalable content toolkits, co-marketing blueprints, and promotion frameworks that powered partners and executives to amplify Dreamforce reach. Launched Trailblazer social campaign strategy focused on community-led storytelling, peer recognition, and flexible participation—shifting from brand-first to people-first narratives to deepen trust and drive Dreamforce engagement.

Consultant at Independent Consulting

March 1, 2019 - Present

Advised early-stage companies and non-profits on strategic growth, business modeling, and digital transformation—helping turn abstract ideas into measurable outcomes. Designed market entry and demand generation strategies for media, health, and hospitality clients; past clients include See You Tomorrow, Peloton, Promotable, Turnkey Hospitality, and more. Specialized in CRM optimization, customer segmentation, and go-to-market planning for creative and tech-forward organizations.

Director, Brand Partnerships at NOW MEDIA NETWORK

November 1, 2024 - September 30, 2025

Built and managed $800k+ sales pipeline by developing data-backed storytelling for digital campaigns reaching 167M+ viewers across multiple networks. Owned the pipeline and relationships for the consumer health, pharma, CPG and beauty industries. Designed and executed digital media strategies to increase brand awareness and optimize audience engagement across multiple platforms.

VP Growth, Account Director at SEEHER, Association of National Advertisers

May 1, 2024 - September 30, 2025

Developed and executed audience acquisition and engagement campaigns for industry events, driving participation targeting Fortune 500 clients including Ford, GM, and P&G; sold and onboarded three new corporate members at $75K+ each. Led cross-functional initiatives to advance gender equality in media, leveraging data-driven insights to support industry-wide adoption of best practices.

Associate Director, Accounts and Partnerships at Katie Couric Media

May 1, 2023 - September 30, 2025

Drove $12M+ in partnership revenue through strategic demand generation campaigns across digital, editorial, and event channels. Managed multi-platform audience acquisition strategies, optimizing campaign performance and engagement through data analytics and segmentation. Spearheaded content distribution strategies to expand audience reach, improve retention, and drive measurable marketing outcomes.

Global Marketing Associate, Conferences at The Wall Street Journal

January 1, 2019 - September 30, 2025

Owned and executed multi-channel marketing and partnerships strategy for WSJ Global Conferences (Women In, DLive, and Future Of) to help the team launch globally and double revenue and attendance in under 24 months. Doubled website traffic, inbound attendance requests, and digital content engagement for WSJ Global Conferences by running marketing campaigns, redesigning event and digital print assets, and rebranding several live journalism events (owned $1.5M marketing budget). Aggregated cross-functional data & analytics to improve conference-wide marketing outcomes, such as increasing external subscriber campaigns, developing new marketing channels, and launching new partner events. Established and implemented best practices based on learnings from 20+ events and presentations to multiple stakeholders, including Dow Jones and News Corp executives, the WSJ Editorial team, Global Events team, Finance department, and Acquisition team.

Global Multimedia Sales Coordinator at The Wall Street Journal

January 1, 2019 - September 30, 2025

Created integrated marketing proposals and audience acquisition strategies for B2B and B2C campaigns across US digital B2B and B2C campaigns targeted to Finance, Insurance, Technology, Luxury & Consumer Goods, and Education clients.

Digital Manager III, Demand Generation at Salesforce

April 1, 2025 - Present

Led strategic planning and cross-functional alignment for the Dreamforce 2025 website, integrating SEO, speaker experience, and customer journey insights to optimize visibility and engagement across the event lifecycle. Shaped speaker and sponsor marketing strategy, developing scalable content toolkits, co-marketing blueprints, and promotional frameworks that empowered partners and executives to amplify Dreamforce reach. Launched a new Trailblazer social campaign strategy focused on community-led storytelling and peer recognition, shifting from brand-first to people-first narratives to deepen trust and drive Dreamforce engagement.

Independent Consultant at Independent Consulting

March 1, 2019 - Present

Advised early-stage companies and non-profits on strategic growth, business modeling, and digital transformation—helping turn abstract ideas into measurable outcomes. Designed market entry and demand generation strategies for media, health, and hospitality clients; past clients included See You Tomorrow, Peloton, ProPublica, Turnkey Hospitality, and more. Specialized in CRM optimization, customer segmentation, and go-to-market planning for creative and tech-forward organizations.

Director, Brand Partnerships at NOW Media Network

November 30, 2024 - October 1, 2025

Built and managed an $800k+ sales pipeline by developing data-backed storytelling for digital campaigns reaching 167M+ viewers across networks. Owned the pipeline and relationships for consumer health, pharma, CPG and beauty industries. Designed and executed digital media strategies to increase brand awareness and optimize audience engagement across multiple platforms.

VP Growth, Account Director at SeHer, Association of National Advertisers

May 31, 2024 - October 1, 2025

Developed and executed audience acquisition and engagement campaigns for industry events, driving Fortune 500 clients including Ford, GM, and P&G; sold and onboarded three new corporate members at $75k+ each. Led cross-functional initiatives to advance gender equity in media, leveraging data-driven insights to support organization-wide best practices.

Associate Director, Accounts and Partnerships at Katie Couric Media

May 1, 2023 - October 1, 2025

Drove $12M+ in partnership revenue through strategic demand generation campaigns across digital, editorial, and event channels. Managed multi-platform audience acquisition strategies, expanding content distribution and improving retention. Spearheaded content distribution strategies to broaden audience reach across digital, editorial, and event channels.

Global Marketing Associate, Conferences at The Wall Street Journal

January 31, 2019 - October 1, 2025

Owned multi-channel marketing and partnership strategy for WSJ Global Conferences (Women In, DL ive, Future Of) to help the team launch globally and double revenue and attendance in under 24 months. Duplicated website traffic, inbound attendance requests, and digital content engagement by redesigning event and digital print assets, and rebranding several live journalism events (owned $1.5M marketing budget). Aggregated cross-functional data and analytics to improve conference-wide marketing outcomes, including audience acquisition and event partnerships; contributed to new event channels and partner programs.