Reem Ajami

UX/UI & Visual Designer at Feather Friendly

Developed brand identity and created marketing collateral (flyers, trade show displays, product catalogues,) ensuring consistent visual across marketing channels. Designed compelling social media visuals and campaigns that doubled followers in 6 months and significantly increased engagement across platforms Designed and managed ad creatives for Google and Meta campaigns, analyzing performance data to iterate on visuals and improve conversion Redesigned key website pages to enhance user experience. This process involved creating low-fidelity and high-fidelity wireframes, user flows, persona charts, customer journey maps, and competitor analysis. As a result, we achieved our sales goals for the online store, increased engagement, and reduced the bounce rate by 20% according to Hotjar. Produced product and lifestyle photography for use across digital platforms.

Freelance Designer at AR Viewz

Conducted competitor analysis and user research to improve UX journeys and created a design system to enhance UI design across the website and application.

Senior Graphic Designer at French Vision

Collaborated with cross-functional teams to translate client requirements into design solutions; created visual identities and marketing materials.

Creative Designer at Twofour54

Led packaging, event collateral, and publication design using user-centered approaches; managed design and production for print and packaging from concept to delivery.

UX/UI and Visual Designer at Feather Friendly

Developed brand identity and marketing collateral; designed social media visuals and campaigns; designed and managed ad creatives for Google and Meta campaigns; redesigned key website pages with low-fidelity and high-fidelity wireframes, user flows, persona charts, and journey maps; produced product and lifestyle photography for digital platforms.

Freelance Designer at Self-Employed / Freelance (Ontario, Canada)

Provided UX, UI, and brand design services for multiple clients including AR Viewz (competitor analysis, UX improvements, design system), Agency 1 (Breast Cancer Canada campaign materials), Billyard Insurance and Turken Mortgage (social campaigns), real estate marketing campaigns, and retail brand identity development.

Senior Graphic Designer at French Vision

Collaborated with cross-functional teams to translate client requirements into design solutions; created visual identities, designed publications, and produced marketing materials.