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I'm Warren van den Hoef, a Creative Director and multi-disciplinary storyteller with 15+ years directing media campaigns across video, photography, branding, and music. I founded Generation Media Group to deliver bold, cohesive creative solutions for global brands and local businesses, collaborating with clients like The Farley Group, Smirnoff, Redbull, and DVBBS. I blend hands-on production with strategic brand vision, turning ideas into compelling visuals that resonate with audiences. As a leader, I build and mentor cross-functional teams and develop scalable storytelling programs, including websites, social platforms, and campaigns that grow brands.…I'm Warren van den Hoef, a Creative Director and multi-disciplinary storyteller with 15+ years directing media campaigns across video, photography, branding, and music. I founded Generation Media Group to deliver bold, cohesive creative solutions for global brands and local businesses, collaborating with clients like The Farley Group, Smirnoff, Redbull, and DVBBS. I blend hands-on production with strategic brand vision, turning ideas into compelling visuals that resonate with audiences. As a leader, I build and mentor cross-functional teams and develop scalable storytelling programs, including websites, social platforms, and campaigns that grow brands.

Warren van den Hoef

Creative Director, Photographer, Videographer, +1

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I'm Warren van den Hoef, a Creative Director and multi-disciplinary storyteller with 15+ years directing media campaigns across video, photography, branding, and music. I founded Generation Media Group to deliver bold, cohesive creative solutions for global brands and local businesses, collaborating with clients like The Farley Group, Smirnoff, Redbull, and DVBBS. I blend hands-on production with strategic brand vision, turning ideas into compelling visuals that resonate with audiences. As a leader, I build and mentor cross-functional teams and develop scalable storytelling programs, including websites, social platforms, and campaigns that grow brands.…I'm Warren van den Hoef, a Creative Director and multi-disciplinary storyteller with 15+ years directing media campaigns across video, photography, branding, and music. I founded Generation Media Group to deliver bold, cohesive creative solutions for global brands and local businesses, collaborating with clients like The Farley Group, Smirnoff, Redbull, and DVBBS. I blend hands-on production with strategic brand vision, turning ideas into compelling visuals that resonate with audiences. As a leader, I build and mentor cross-functional teams and develop scalable storytelling programs, including websites, social platforms, and campaigns that grow brands.

Available to hire

I’m Warren van den Hoef, a Creative Director and multi-disciplinary storyteller with 15+ years directing media campaigns across video, photography, branding, and music. I founded Generation Media Group to deliver bold, cohesive creative solutions for global brands and local businesses, collaborating with clients like The Farley Group, Smirnoff, Redbull, and DVBBS.

I blend hands-on production with strategic brand vision, turning ideas into compelling visuals that resonate with audiences. As a leader, I build and mentor cross-functional teams and develop scalable storytelling programs, including websites, social platforms, and campaigns that grow brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Photographer / Videographer at Freelance & Contract Work

January 1, 2018 - September 30, 2025

Captured high-end photography and video for weddings, festivals, and corporate events. Produced aftermovies, promotional reels, and branded visuals for live events. Gained expertise in directing shoots, lighting design, drone cinematography, and post-production editing.

Director / Creative Lead at Generation Media Group

January 1, 2018 - Present

Founded and scaled a full-service media production company; directed end-to-end creative campaigns for major clients including The Farley Group, Smirnoff, Redbull, and DVBBS. Produced commercials, event films, and branded content; designed and managed websites, social platforms, and branding; built and led creative teams of photographers, videographers, designers, and marketing partners; developed tiered retainer packages to support client growth with consistent digital storytelling.

Photographer / Videographer at Freelance & Contract Work

January 1, 2018 - September 30, 2025

Director / Creative Lead at Generation Media Group

January 1, 2018 - Present

Founded and scaled a full-service media production company delivering bold media production and brand consistency. Directed end-to-end creative campaigns for major clients including The Farley Group, Smirnoff, Redbull, and DVBBS. Produced commercials, event films, and branded content for small-to-large businesses across Canada. Designed and managed websites, social platforms, and branding packages. Built and led creative teams of photographers, videographers, designers, and marketing partners. Developed tiered retainer packages to support client growth with consistent digital storytelling.

Music Producer / Artist at Warf & Arcy (Independent Electronic Duo)

January 1, 2010 - Present

Built an internationally recognized music brand with releases on major labels. Reached Top 10 Progressive House charts worldwide and accumulated 200,000+ Spotify listens. Conceptualized and produced music videos, visuals, and promotional campaigns; developed a creative identity rooted in contrast, optimism, and storytelling.

Music Producer / Artist at Warf & Arcy

January 1, 2010 - Present

Built an internationally recognized music brand with releases on major labels. Reached Top 10 Progressive House charts worldwide and over 200,000 Spotify listens. Conceptualized and produced music videos, visuals, and promotional campaigns. Developed a creative identity rooted in contrast, optimism, and storytelling. Collaborated with global artists and managed brand presentation, from graphics to marketing.