Markéta Zerizardigital
Available to hire
I am a digital marketing leader with a passion for omni-channel strategies, AI & marketing automation, and e-commerce across healthcare, pharma, travel, and real estate. With over 17 years of experience, I’ve built and led cross-functional teams, delivering measurable ROI through data-driven campaigns and scalable processes. I enjoy shaping strategy, mentoring teams, and driving growth for both established brands and startups.
Since going freelance, I’ve collaborated with a range of companies across Europe on digital roadmaps, budget planning, and performance optimization. I’m energized by launching new initiatives, building strong partner networks, and sharing knowledge through workshops and mentorship to help teams navigate the evolving digital landscape.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Czech
Fluent
Slovak
Advanced
English
Fluent
German
Advanced
Italian
Advanced
French
Intermediate
Work Experience
Digital Marketing Manager at Novartis
February 20, 2024 - September 30, 2025Planning and implementing an omnichannel strategy for healthcare professionals; digital project management, content management, and execution; cross-functional collaboration; daily tasks with Veeva CRM, ShamanG o, Sales Cloud, and Medallia; led product websites based on briefs from HQ; nominated as Digital Knowledge Center Champion for the SERC E region for multiple sclerosis.
Head of Digital at Blue Style Travel
November 1, 2019 - September 30, 2025Created online marketing strategy and KPIs; redesigned the Blue Style website (May 2018); online revenue grew over 20% YoY; managed online campaigns, analytics, and collaboration with external agencies; oversaw ecommerce and content; led a cross-functional team of marketing specialists.
Digital Marketing Manager / E-commerce Lecturer at Future Life
April 1, 2018 - September 30, 2025Led online marketing strategy and ecommerce initiatives; taught digital marketing and ecommerce topics; built and managed marketing processes; contributed to HQ; managed multiple marketing websites.
Volunteer Marketing & Online Marketing Lead at Sudicka Foundation
December 31, 2021 - September 30, 2025Responsible for marketing, online campaigns, fundraising events; supported in communications and events; contributed to fundraising efforts (e.g., 1.8 million CZK raised in 2021 to purchase a Flare meter).
Head of Digital at Blue Style Travel
November 1, 2019 - September 30, 2025Led digital marketing, managed daily communications with the web development agency, defined the redesigned Blue Style site, and implemented full digital go-to-market and campaign strategies, resulting in revenue growth during peak seasons.
Group Digital Marketing Manager at Future Life (HQ) / GenNet City Fertility, Sanus, Repro Med, Repro Fit
April 20, 2018 - September 30, 2025Created and executed online marketing strategy across multiple subsidiaries; established processes and reporting between group sub-entities and Future Life HQ; led digital campaigns, content, and website governance.
Group Digital Marketing Manager at Point One (CZU Life Sciences) / GenNet ecosystem
June 20, 2019 - September 30, 2025Launched and managed online marketing strategy; built processes; led multiple websites and campaigns for cross-market initiatives including GenNet and Future Life HQ.
Digital Media Supervisor CZ+SK at Avon
March 1, 2016 - September 30, 2025Responsible for Avon online media campaigns; planning and execution, daily communications with internal teams and external agencies, and online activation for CZ and SK markets.
External Digital Marketing Manager (South-East Europe) / Marketing Automation Manager at Freelance / Contract
January 1, 2020 - PresentExternal digital marketing leadership across South-East Europe (7 markets); marketing automation strategy, content and campaign execution, KPI tracking, and cross-functional collaboration.
Head of Digital at Blue Style Travel
November 1, 2019 - September 30, 2025Led online marketing and ecommerce strategy; redesigned omnichannel marketing; managed digital channels and website optimization; aligned ROI-focused campaigns across B2B and B2C segments.
Group Digital Marketing Manager at Future Life
June 1, 2019 - September 30, 2025Created and deployed the online marketing strategy across multiple markets; established processes and reporting mechanisms; led teams across CZ, SK, UK, and Ireland; partnered with executive leadership to drive growth.
External Digital Marketing Manager at South-East Europe (Freelance)
December 31, 2020 - September 30, 2025External digital marketing manager for seven markets; led marketing automation initiatives, content management, and cross-functional collaboration; focused on ROI and growth for ecommerce.
Digital Marketing Manager at Lexum (Part of Opté Gra Group and EssilorLuxottica)
January 1, 2020 - PresentLed omnichannel digital marketing; oversaw ecommerce development and content strategy; CRM integration (Veeva and other systems); produced web assets and campaigns for group brands; ROI-focused reporting.
Digital Media Supervisor at AVON CZ + SK
March 31, 2016 - September 30, 2025Responsible for Avon online media campaigns; digital campaign planning and execution; led a 3-person social media team; budget planning and reporting; coordinated across CZ & SK cluster.
Digital Growth Manager at Hotel Beds (Spain)
December 31, 2016 - September 30, 2025Led digital growth initiatives and online channels; implemented campaigns across D2C and B2B; monitored ROI and performance metrics; collaborated with cross-functional teams.
Freelance Marketing Consultant at Leaf App
April 30, 2013 - September 30, 2025Developed digital marketing strategies for startups in travel and femtech; created workshops and mentorship for students; supported online media campaigns and content creation.
Founder at Mosel Wine
January 1, 2011 - September 30, 2025Founded an e-commerce shop focused on wines from the Mosel region; built the online store, led marketing and operations; co-founded with my mother; pivoted later to focus on other ventures.
Digital Media Supervisor at AVON CZ+SK
March 1, 2016 - September 30, 2025Responsible for Avon online media campaigns, digital campaign planning and execution, managing a team of 3 social media specialists, budget planning, reporting, and online site management across CZ+SK.
Group Digital Marketing Manager at Future Life (HQ) / IVF Clinic network
June 20, 2019 - September 30, 2025Created online marketing strategy, established processes and reporting between group subsidiaries across the Czech Republic, Slovakia, United Kingdom and Ireland and Future Life HQ; led online marketing and e-commerce initiatives including multiple websites and CRM integration.
Head of Digital at Blue Style Travel (CZ) |9 Travel
November 20, 2019 - September 30, 2025Led digital marketing and ecommerce across travel business; implemented omnichannel marketing strategies; managed a cross-functional team; launched digital platforms and marketing campaigns.
Digital Marketing Manager at Novartis
February 1, 2024 - September 30, 2025Responsible for planning and implementing omnichannel strategy for HCp (healthcare professionals), digital project management, content management, and cross-functional collaboration across HQ units; ongoing optimization of digital campaigns.
Freelance Digital Marketing Manager at Essity (South-East Europe) – Marketing Automation Manager
January 1, 2019 - PresentExternal digital marketing manager for South-East Europe (7 markets); led marketing automation initiatives, cross-functional coordination, and online campaign execution; contributed to content and product pages, and collaborated with CRM, ecommerce, and IT teams to optimize ROI across markets.
Head of Digital at Blue Style
November 20, 2019 - September 30, 2025Formulated the online marketing strategy and KPIs; established budget plans, reporting, and project management; led two teams (Digital Marketing and Online Sales Support) and coordinated a 12-person team across roles including Performance Specialist, Online Marketing Specialist, Social Media Specialist, Copywriter, Web Manager, and Web Editor. Drove a redesign of the Blue Style website (completed May 2018) with GDPR-compliant digital workflows. Maintained daily communication with the web development agency and internal IT; oversaw online performance campaigns during peak seasons, contributing to revenue growth and improved ROAS.
Group Digital Marketing Manager at Future Life
April 1, 2018 - September 30, 2025Created the online marketing strategy and established processes; managed cross-functional teams across group subsidiaries (primarily IV F clinics in CZ, SK, UK, Ireland) and the Future Life HQ. Reported to the CEO, CFO, and Future Life board. Led development of multiple brand websites and campaigns (GENNET-related projects) and oversaw digital channels for ROI-driven growth.
Avon Digital Media Supervisor at AVON (CZ + SK)
March 31, 2016 - September 30, 2025Responsible for Avon online media campaigns and digital strategy across CZ and SK. Led a team of three social media and digital specialists, managed campaigns, budgets, and reporting; coordinated with external agencies to drive ROIs and brand visibility.
Department of Communications – Digital Marketing at ČEZ
August 31, 2014 - September 30, 2025Led and coordinated digital marketing activities for the Department of Communications at ČEZ (Czech utility). Executed digital campaigns, content placement, and analytics to support brand initiatives and stakeholder communications.
Education
BSc Economics - Management at Czech University of Life Sciences Prague
January 1, 2006 - January 1, 2010MSc in Innovation Project Management at Czech Technical University in Prague
January 1, 2024 - January 1, 2026BSc Economics - Management at Czech University of Life Sciences Prague
January 1, 2006 - January 1, 2010Marketing and Communications - Erasmus study program at University of Milan, Italy
January 1, 2009 - January 1, 2010MSc Innovation Project Management at Czech Technical University in Prague
January 1, 2024 - January 1, 2026Bachelor of Science in Economics - Management at Czech University of Life Sciences Prague
January 1, 2006 - January 1, 2010Marketing and Communication - Erasmus Study Program at Erasmus Program (Italy)
January 1, 2009 - January 1, 2010MSc in Innovation Project Management at Czech Technical University in Prague
January 1, 2024 - January 1, 2026Bachelor of Science in Economics - Management at Czech University of Life Sciences Prague
January 1, 2006 - January 1, 2010Master of Science in Innovation Project Management at University of Milan, Italy
January 1, 2009 - January 1, 2010Bachelor of Science in Economics - Management at Czech University of Life Sciences Prague
January 1, 2006 - January 1, 2010Marketing and Communications (Erasmus Study Program) at Erasmus Study Program in Italy
January 1, 2009 - January 1, 2010MSc Innovation Project Management at Czech Technical University in Prague
January 1, 2024 - January 1, 2026Qualifications
Certificate / Certification
January 11, 2030 - September 30, 2025Exponea (Bloomreach) implementation
January 1, 2019 - December 31, 2019Industry Experience
Healthcare, Life Sciences, Media & Entertainment, Travel & Hospitality, Software & Internet, Professional Services, Retail, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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