I’m a video producer and creative storyteller with a strong track record in producing and editing content for social platforms. I’ve created and edited over 50 promotional videos, built social channels with 17,000+ followers, and led cross-platform campaigns that resonate on TikTok, Instagram, YouTube, and Facebook. I thrive in collaborative environments and excel at balancing creativity with data-driven insights. I’m comfortable managing end-to-end projects under tight deadlines, merging strong editing, graphics, and narrative design to deliver impactful content for clients like Lufthansa Group through Publicis Groupe and for independent ventures. I bring a proactive, energetic approach to teams and communities, and I’m excited to contribute my creative energy to Twine’s dynamic network.

Krystal Song

I’m a video producer and creative storyteller with a strong track record in producing and editing content for social platforms. I’ve created and edited over 50 promotional videos, built social channels with 17,000+ followers, and led cross-platform campaigns that resonate on TikTok, Instagram, YouTube, and Facebook. I thrive in collaborative environments and excel at balancing creativity with data-driven insights. I’m comfortable managing end-to-end projects under tight deadlines, merging strong editing, graphics, and narrative design to deliver impactful content for clients like Lufthansa Group through Publicis Groupe and for independent ventures. I bring a proactive, energetic approach to teams and communities, and I’m excited to contribute my creative energy to Twine’s dynamic network.

Available to hire

I’m a video producer and creative storyteller with a strong track record in producing and editing content for social platforms. I’ve created and edited over 50 promotional videos, built social channels with 17,000+ followers, and led cross-platform campaigns that resonate on TikTok, Instagram, YouTube, and Facebook. I thrive in collaborative environments and excel at balancing creativity with data-driven insights.

I’m comfortable managing end-to-end projects under tight deadlines, merging strong editing, graphics, and narrative design to deliver impactful content for clients like Lufthansa Group through Publicis Groupe and for independent ventures. I bring a proactive, energetic approach to teams and communities, and I’m excited to contribute my creative energy to Twine’s dynamic network.

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Work Experience

Intern at Publicis Groupe (Lufthansa Group China)
May 1, 2024 - September 30, 2025
Contributed to content strategies for Lufthansa Group China; produced multimedia content that reached an audience of over 500,000.
TikTok Live Streamer at In Black Entertainment
May 1, 2024 - September 30, 2025
Hosted live TikTok sessions and produced promotional content to support social media campaigns. Collaborated with actors and production teams to ensure timely delivery of engaging content.
Intern / Campaign Strategist at Publicis Groupe
May 1, 2024 - September 30, 2025
Supported campaign-driven social media strategy for Lufthansa Group China; reached over 500,000 followers; produced weekly content across WeChat, Weibo, and Xiaohongshu; drafted copy and collaborated with cross-functional teams across time zones.
Intern at In Black Entertainment
May 1, 2024 - September 30, 2025
Contributed to content strategies for Lufthansa Group China; produced multimedia content reaching 500,000 views; produced weekly content across WeChat, Weibo, and Xiaohongshu; drafted social-first copy and designed content to align with campaign goals; analyzed performance data in Excel to generate insights; coordinated with cross-functional teams under tight deadlines; produced 8+ promotional videos per month; managed TikTok account with 50,000+ views; hosted live events and built organic audiences; produced documentary and short films; designed graphics and managed online communities.
Video Producer at In Black Entertainment
February 1, 2022 - Present
TikTok livestreamer; produced multimedia content and campaigns; contributed to social media strategies and audience growth; coordinated with actors and production teams to ensure timely, brand-aligned content.
Freelance Producer at In Black Entertainment
October 1, 2021 - Present
Produced promotional videos (8+ per month) and managed social channels. Led documentary and short-film projects, and organized multiple Murder Mystery Events hosting up to 700 participants; grew a following and enhanced brand storytelling.
Freelance Video Producer / Social Media Content Producer at Self-Employed / Freelance
October 1, 2021 - Present
Produced 8+ promotional videos per month; managed social media across TikTok, WeChat, Weibo, Xiaohongshu; led documentary and short film projects; designed graphics and built online communities; coordinated cross-functional teams and tight deadlines; hosted Murder Mystery Games events; developed publicity strategies to boost reach and engagement.
Freelance Producer at Self-employed / Freelance
October 1, 2021 - Present
Created and edited social-media video content across TikTok, Instagram, Douyin and Xiaohongshu; produced branded content and campaigns; designed graphics; managed online communities; coordinated with collaborators to deliver projects under tight deadlines; developed storytelling techniques and content strategies for clients.

Education

at Centennial College
January 11, 2030 - September 30, 2025
at University of Toronto
January 11, 2030 - September 30, 2025
Bachelor of Arts (New Media Studies & Art Management) at University of Toronto Scarborough
January 11, 2030 - September 30, 2025

Qualifications

Best Actress (Award)
January 11, 2030 - September 30, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education