I'm a UX-focused Digital Designer blending creative design with UX to craft engaging websites, apps, and social platforms. With experience spanning the UK, Middle East, and China, I collaborate closely with product managers, marketing teams, and editors to deliver visually compelling, user-centered designs that align with brand strategy. I'm proficient in Figma and Adobe Creative Suite, comfortable with Webflow, HTML/CSS, and optimizing designs for digital channels.…

Michelle Liu

I'm a UX-focused Digital Designer blending creative design with UX to craft engaging websites, apps, and social platforms. With experience spanning the UK, Middle East, and China, I collaborate closely with product managers, marketing teams, and editors to deliver visually compelling, user-centered designs that align with brand strategy. I'm proficient in Figma and Adobe Creative Suite, comfortable with Webflow, HTML/CSS, and optimizing designs for digital channels.…

Available to hire

I’m a UX-focused Digital Designer blending creative design with UX to craft engaging websites, apps, and social platforms.

With experience spanning the UK, Middle East, and China, I collaborate closely with product managers, marketing teams, and editors to deliver visually compelling, user-centered designs that align with brand strategy. I’m proficient in Figma and Adobe Creative Suite, comfortable with Webflow, HTML/CSS, and optimizing designs for digital channels.

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Skills

Experience Level

Language

English
Fluent
Chinese
Advanced

Work Experience

Digital and Print Designer at Camping and Caravanning Club, UK
May 31, 2025 - September 30, 2025
Co-led the launch of the club’s award-winning digital magazine app, applying UX/UI principles to create an intuitive and visually engaging user experience. Designed responsive web and social media assets optimized for engagement across Instagram, Facebook, and email campaigns. Collaborated with marketing and editorial teams to develop cohesive branding assets and marketing collateral that aligned with user needs and brand identity. Edited video and image content for multimedia campaigns, ensuring visual consistency and high-quality output.
Digital and Print Designer at Camping and Caravanning Club
May 1, 2025 - October 1, 2025
Co-led the launch of the club’s award-winning digital magazine app, applying UX/UI principles to create an intuitive and visually engaging user experience. Designed responsive web and social media assets optimised for engagement across Instagram, Facebook, and email campaigns. Collaborated with marketing and editorial teams to develop cohesive branding assets and marketing collateral that aligned with user needs and brand identity. Edited video and image content for multimedia campaigns, ensuring visual consistency and high-quality output.
Digital and Print Designer at Camping and Caravanning Club, UK
May 1, 2025 - September 30, 2025
Co-led the launch of the club’s award-winning digital magazine app, applying UX/UI principles to create an intuitive and visually engaging user experience. Designed responsive web and social media assets optimised for engagement across Instagram, Facebook, and email campaigns. Collaborated with marketing and editorial teams to develop cohesive branding assets and marketing collateral that aligned with user needs and brand identity. Edited video and image content for multimedia campaigns, ensuring visual consistency and high-quality output.
Digital and Print Designer at Camping and Caravanning Club
May 1, 2025 - September 30, 2025
Led the launch of the club's award-winning digital magazine app, applying UX/UI principles to create an intuitive and visually engaging user experience. Designed responsive web and social media assets optimised for engagement across Instagram, Facebook, and email campaigns. Collaborated with marketing and editorial teams to develop cohesive branding assets and marketing collateral that aligned with user needs and brand identity. Edited video and image content for multimedia campaigns, ensuring visual consistency and high-quality output.
Digital and Print Designer at Camping and Caravanning Club
May 1, 2025 - September 30, 2025
Co-led the launch of the club's award-winning digital magazine app, applying UX/UI principles to create an intuitive and visually engaging user experience. Designed responsive web and social media assets optimised for engagement across Instagram, Facebook, and email campaigns. Collaborated with marketing and editorial teams to develop cohesive branding assets and marketing collateral that aligned with user needs and brand identity. Edited video and image content for multimedia campaigns, ensuring visual consistency and high-quality output.
Co-founder and Creative Director at N-Gage Communications
May 1, 2015 - October 1, 2025
Directed creative projects in digital design, branding, and content strategy for clients including GQ, Mini, Printemps, and Greenpeace. Managed end-to-end design for websites, social campaigns, and branded collateral.
Co-founder and Creative Director at N-Gage Communications
May 1, 2015 - September 30, 2025
Directed creative projects in digital design, branding, and content strategy for clients including GQ, Mini, Printemps, and Greenpeace. Managed end-to-end design for websites, social campaigns, and branded collateral.
Co-founder and Creative Director at N-Gage Communications
May 1, 2015 - September 30, 2025
Directed creative projects in digital design, branding, and content strategy for clients including GQ, Mini, Printemps, and Greenpeace. Managed end-to-end design for websites, social campaigns, and branded collateral.
Co-founder and Creative Director at N-Gage Communications, Hong Kong and Beijing
May 1, 2015 - September 30, 2025
Directed creative projects in digital design, branding, and content strategy for clients including GQ, Mini, Printemps, and Greenpeace. Managed end-to-end design for websites, social campaigns, and branded collateral.
Co-founder and Creative Director at N-Gage Communications
May 1, 2015 - September 30, 2025
Directed creative projects in digital design, branding, and content strategy for clients including GQ, Mini, Printemps, and Greenpeace. Managed end-to-end design for websites, social campaigns, and branded collateral.
Senior Designer at Condé Nast China
May 1, 2014 - October 1, 2025
Collaborated closely with the editorial team to launch the China edition of Condé Nast Traveller, including digital interactive editions for mobile devices. Created editorial layouts and digital templates ensuring brand coherence across channels.
Senior Designer at Condé Nast China
May 1, 2014 - September 30, 2025
Collaborated closely with the editorial team to launch the China edition of Condé Nast Traveller, including digital interactive editions for mobile devices. Created editorial layouts and digital templates ensuring brand coherence across channels.
Senior Designer at Condé Nast China, Beijing
May 1, 2014 - September 30, 2025
Collaborated closely with the editorial team to launch the China edition of Condé Nast Traveller, including digital interactive editions for mobile devices. Created editorial layouts and digital templates ensuring brand coherence across channels.
Senior Designer at Condé Nast China, Beijing
May 1, 2014 - September 30, 2025
Collaborated closely with the editorial team to launch the China edition of Condé Nast Traveller, including digital interactive editions for mobile devices. Created editorial layouts and digital templates ensuring brand coherence across channels.
Senior Designer at Condé Nast China
May 1, 2014 - September 30, 2025
Collaborated closely with the editorial team to launch the China edition of Condé Nast Traveller, including digital interactive editions for mobile devices. Created editorial layouts and digital templates ensuring brand coherence across channels.
Senior Designer at Motivate Publishing
April 1, 2012 - October 1, 2025
Designed complete magazine layouts and produced final artwork for print production. Art directed photoshoots to ensure visual consistency. Coordinated with the sales team throughout production to finalise flatplans and advert artwork. Worked on publications including Emirates Woman, Dubai Voyager, Identity, Open Skies, Forbes Arabia and Dubai Airports Yearbook.
Senior Designer at Motivate Publishing
April 1, 2012 - September 30, 2025
Designed complete magazine layouts and produced final artwork for print production. Art directed photoshoots to ensure visual consistency. Coordinated with the sales team throughout production to finalise flatplans and advert artwork. Worked on publications including Emirates Woman, Dubai Voyager, Identity, Open Skies, Forbes Arabia and Dubai Airports Yearbook.
Senior Designer at Motivate Publishing, Dubai
April 1, 2012 - September 30, 2025
Designed complete magazine layouts and produced final artwork for print production. Art directed photoshoots to ensure visual consistency. Coordinated with the sales team throughout production to finalise flatplans and advert artwork. Worked on publications including Emirates Woman, Dubai Voyager, Identity, Open Skies, Forbes Arabia and Dubai Airports Yearbook.
Senior Designer at Motivate Publishing, Dubai
April 1, 2012 - September 30, 2025
Designed complete magazine layouts and produced final artwork for print production. Art directed photoshoots to ensure visual consistency. Coordinated with the sales team throughout production to finalise flatplans and advert artwork. Worked on Emirates Woman, Dubai Voyager, Identity, Open Skies, Forbes Arabia and Dubai Airports Yearbook.
Senior Designer at Motivate Publishing
April 1, 2012 - September 30, 2025
Designed complete magazine layouts and produced final artwork for print production. Art directed photoshoots to ensure visual consistency. Coordinated with the sales team throughout production to finalise flatplans and advert artwork. Worked on publications including Emirates Woman, Dubai Voyager, Identity, Open Skies, Forbes Arabia and Dubai Airports Yearbook.
Freelance Designer at London
January 1, 2010 - October 1, 2025
Delivered full design for The National Investor annual report, and contributed to branding for Harold & June and packaging design for Mietta Tea.
Freelance Designer at London
January 1, 2010 - September 30, 2025
Delivered full design for The National Investor annual report, and contributed to branding for Harold & June and packaging design for Mietta Tea.
Freelance Designer at London
January 1, 2010 - September 30, 2025
Delivered full design for The National Investor annual report, and contributed to branding for Harold & June and packaging design for Mietta Tea.
Freelance Designer at London
January 1, 2010 - September 30, 2025
Delivered full design for The National Investor annual report, and contributed to branding for Harold & June and packaging design for Mietta Tea.
Freelance Designer at London
January 1, 2010 - September 30, 2025
Delivered full design for The National Investor annual report, and contributed to branding for Harold & June and packaging design for Mietta Tea.
Account Executive at Ogilvy & Mather
March 1, 2006 - October 1, 2025
Served as key client contact on integrated brand management and creative planning. Clients included Lenovo, Mary Kay, NASDAQ, INSEAD and The World Economic Forum.
Account Executive at Ogilvy & Mather
March 1, 2006 - September 30, 2025
Served as key client contact on integrated brand management and creative planning. Clients included Lenovo, Mary Kay, NASDAQ, INSEAD and The World Economic Forum.
Account Executive at Ogilvy & Mather, Beijing and Shanghai
March 1, 2006 - September 30, 2025
Served as key client contact on integrated brand management and creative planning. Clients included Lenovo, Mary Kay, NASDAQ, INSEAD and The World Economic Forum.
Account Executive at Ogilvy & Mather, Beijing and Shanghai
March 1, 2006 - September 30, 2025
Key client contact on integrated brand management and creative planning. Clients included Lenovo, Mary Kay, NASDAQ, INSEAD and The World Economic Forum.
Account Executive at Ogilvy & Mather, Beijing and Shanghai
March 1, 2006 - September 30, 2025
Served as key client contact on integrated brand management and creative planning. Clients included Lenovo, Mary Kay, NASDAQ, INSEAD and The World Economic Forum.

Education

Professional Diploma in UX Design at UX Design Institute and Glasgow Caledonian University, UK
January 11, 2030 - September 30, 2025
Certificate IV in Graphic Design at Shillington College, London, UK
January 11, 2030 - September 30, 2025
BA in Business English at Yanshan University, China
January 11, 2030 - September 30, 2025
Professional Diploma in UX Design at UX Design Institute and Glasgow Caledonian University, UK
January 11, 2030 - September 30, 2025
Certificate IV in Graphic Design at Shillington College, London, UK
January 11, 2030 - September 30, 2025
BA in Business English at Yanshan University, China
January 11, 2030 - September 30, 2025
Professional Diploma in UX Design at UX Design Institute and Glasgow Caledonian University, UK
January 11, 2030 - September 30, 2025
Certificate IV in Graphic Design at Shillington College, London, UK
January 11, 2030 - September 30, 2025
BA in Business English at Yanshan University, China
January 11, 2030 - September 30, 2025
Professional Diploma in UX Design at UX Design Institute and Glasgow Caledonian University, UK
January 11, 2030 - September 30, 2025
Certificate IV in Graphic Design at Shillington College, London, UK
January 11, 2030 - September 30, 2025
BA in Business English at Yanshan University, China
January 11, 2030 - September 30, 2025
Professional Diploma in UX Design at UX Design Institute and Glasgow Caledonian University, UK
January 11, 2030 - October 1, 2025
Certificate IV in Graphic Design at Shillington College, London, UK
January 11, 2030 - October 1, 2025
BA in Business English at Yanshan University, China
January 11, 2030 - October 1, 2025

Qualifications

Professional Diploma in UX Design
January 11, 2030 - October 1, 2025
Certificate IV in Graphic Design
January 11, 2030 - October 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Travel & Hospitality, Retail, Other

Skills

Experience Level