I am a results-focused User Experience Practitioner and Graphic Designer with the ability to implement thoughtful designs rooted in research. I have extensive consumer background with a solid track record delivering market-driven creative on projects with tight budgets and challenging deadlines. I thrive in dynamic, innovative teams and bring a broad experience in Graphic / UI design to generate top-notch solutions for internal and external clients while contributing to company growth.

Ed Ward Mefful

I am a results-focused User Experience Practitioner and Graphic Designer with the ability to implement thoughtful designs rooted in research. I have extensive consumer background with a solid track record delivering market-driven creative on projects with tight budgets and challenging deadlines. I thrive in dynamic, innovative teams and bring a broad experience in Graphic / UI design to generate top-notch solutions for internal and external clients while contributing to company growth.

Available to hire

I am a results-focused User Experience Practitioner and Graphic Designer with the ability to implement thoughtful designs rooted in research. I have extensive consumer background with a solid track record delivering market-driven creative on projects with tight budgets and challenging deadlines.

I thrive in dynamic, innovative teams and bring a broad experience in Graphic / UI design to generate top-notch solutions for internal and external clients while contributing to company growth.

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Work Experience

Graphics Communication / UX Specialist at The Badminton & Racquet Club of Toronto
January 1, 2017 - Present
Collaborate with the COO, Senior management and staff to develop communications strategies that broaden reach and deepen the impact of club’s activities; increase collaboration and communication between the design, development, and business leadership. Content management of the Club’s Website as well as coordinating all social activities; Coordinate the planning, writing, editing, production and distribution of publications; Managing product and team intricacies. I help manage the design team’s workflow and timelines, assist with planning small and large product improvements and releases.
UX / UI Designer at Schneider Electric
January 1, 2017 - September 30, 2025
Partnered with various designers to work through the early stages of a design or product working from strategy and feature definition into information architecture, sketching and prototyping, copywriting, testing and iterating. Worked with Business Analysts to conduct user research and create documentation. Created prototypes to illustrate interactions for users and developers. Collaborated with the team to create the workflow and vision for the application rewrite. Created and streamlined graphics, icons, and UI components for better experience within several software packages. Ran usability studies for the WorkStation products and the mobile tools associated with it. Participated customer site visits and translated the findings into user stories and usability changes. Participated in the effort to bring Agile methodologies to the Building business.
Graphic / UI Designer at Katz Group
January 1, 2014 - September 30, 2025
Worked closely with internal stakeholders including New Product Development, Product Management and other Business stakeholders, to understand business/ functional requirements and technical considerations. Collaborated with other designers to create high-quality interfaces that communicate the product purpose, story and functionality through delightful experiences. Ensured visual concept development, layout, and designs are within parameters of all Brand standards. Produced deliverables that included high-fidelity mock-ups and prototypes. Pushed creativity and discovered new ways of approaching (and solving) interaction design problems.
Graphic / Communication Design Consultant at Digital Edge Print and Media Services
January 1, 2013 - September 30, 2025
Managed and developed top level clients’ needs in both the graphical and analytical sense. Delivered strategic communication solutions, helping clients attain their marketing and communications objectives. Managed all variable printing projects from start to production. Provided technical graphics assistance to production personnel, content authors, publishers, clients, and/or vendors/service providers.

Education

User Experience – Interaction Design Foundry at Interaction Design Foundry
January 11, 2030 - September 30, 2025

Qualifications

Diploma in Digital Marketing (SEO, Web Applications)
January 11, 2030 - September 30, 2025
Bachelor of Commercial Arts
January 11, 2030 - September 30, 2025

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Education