I am a progressive digital marketing professional with 18+ years of experience across digital marketing, project management, and business analytics. I have led strategic planning, budgeting, and execution of high-impact campaigns across social media, PR, and ORM, while building and mentoring a 360-degree marketing team. I'm currently expanding my skills in data science and analytics to further drive data-driven marketing decisions. I believe in collaborative leadership, mentoring teams to deliver ROI-focused results in dynamic environments, and partnering with cross-functional teams to turn insights into growth. I love turning complex data into clear, actionable strategies that accelerate brand growth and customer engagement.

Hema Malini Iyengar

I am a progressive digital marketing professional with 18+ years of experience across digital marketing, project management, and business analytics. I have led strategic planning, budgeting, and execution of high-impact campaigns across social media, PR, and ORM, while building and mentoring a 360-degree marketing team. I'm currently expanding my skills in data science and analytics to further drive data-driven marketing decisions. I believe in collaborative leadership, mentoring teams to deliver ROI-focused results in dynamic environments, and partnering with cross-functional teams to turn insights into growth. I love turning complex data into clear, actionable strategies that accelerate brand growth and customer engagement.

Available to hire

I am a progressive digital marketing professional with 18+ years of experience across digital marketing, project management, and business analytics. I have led strategic planning, budgeting, and execution of high-impact campaigns across social media, PR, and ORM, while building and mentoring a 360-degree marketing team. I’m currently expanding my skills in data science and analytics to further drive data-driven marketing decisions.

I believe in collaborative leadership, mentoring teams to deliver ROI-focused results in dynamic environments, and partnering with cross-functional teams to turn insights into growth. I love turning complex data into clear, actionable strategies that accelerate brand growth and customer engagement.

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Language

English
Fluent

Work Experience

Head Digital Marketing at Warwick Technologies, Mumbai
April 1, 2024 - October 1, 2025
Led the digital marketing team and strategy, coordinating across internal stakeholders to drive campaigns, optimize CTR/CPM, and generate high-quality leads.
Digital Marketing Head at Data Cal Ltd., New Zealand
September 1, 2022 - October 1, 2025
Designed and executed comprehensive digital marketing strategies, reducing cost per lead and enhancing cross-channel performance in the New Zealand market.
Marketing Manager at Haven Info Line LLP
October 1, 2019 - October 1, 2025
Managed end-to-end marketing initiatives, lead generation, and budget oversight, aligning campaigns with business goals.
Digital Marketing Manager at Suntuity Renewable Energy LLP
May 1, 2018 - October 1, 2025
Led digital marketing for renewable energy products, integrating SEO, social media, and content to improve brand visibility and ROI.
Marketing Manager (Digital Marketing Expertise) at Leading IT Infrastructure Solution and Services Ltd., Mumbai
January 1, 2018 - October 1, 2025
Directed digital marketing strategy, managed teams, and optimized campaigns to drive inquiries and conversions.
Business Development at Netbiz Systems Pvt Ltd., Navi Mumbai
January 1, 2013 - October 1, 2025
Led business development efforts, client acquisition, and revenue growth through strategic marketing alignment.
Client Servicing Manager at Purple Image Technology, Prabhadevi, Mumbai
February 1, 2008 - October 1, 2025
Managed client relationships, project delivery, and stakeholder communication to ensure client satisfaction.
Manager - Web Department at Jaya Advertising, CST, Mumbai
January 1, 2007 - October 1, 2025
Led the web department, overseeing website development and digital campaigns for clients.
Content Developer at Tata Teleservices Ltd., Mumbai
December 1, 2004 - October 1, 2025
Created web content and supported online marketing initiatives for brand communications.
Web Developer at Godrej Consumer Products Ltd., Mumbai
March 1, 2003 - October 1, 2025
Developed and maintained web features, collaborating with marketing to enhance online presence.
Head Digital Marketing at Warwick Technologies, Mumbai
April 1, 2024 - October 1, 2025
Led digital marketing initiatives and cross-functional teams, shaping strategy, budget management, and performance measurement for the period. Supported a high-profile project for Godrej via Netbiz Systems, launching 40 websites under a unified CMS and earning commendation from Nisa Godrej.
Digital Marketing Head at Data Cal Ltd., New Zealand
September 1, 2022 - October 1, 2025
Directed end-to-end digital marketing leadership in New Zealand, shaping strategy, channel mix, and reporting. Executed campaigns and leveraged analytics to improve lead quality and ROI.
Marketing Manager at Haven Info Line LLP
October 1, 2019 - October 1, 2025
Managed marketing initiatives across digital channels, including social media, SEO, email, and PR; oversaw budgets and vendor relationships; drove lead generation.
Digital Marketing Manager at Suntuity Renewable Energy LLP
May 1, 2018 - October 1, 2025
Directed digital marketing campaigns for renewable energy products, aligning with sales teams to accelerate pipeline and brand presence.
Marketing Manager (Digital Marketing Expertise) at Leading IT Infrastructure Solution and Services Ltd., Mumbai
April 1, 2018 - October 1, 2025
Led the digital marketing team; developed and executed multi-channel campaigns; managed budgets; partnered with internal stakeholders to optimize campaigns.
Business Development at Netbiz Systems Pvt Ltd., Navi Mumbai
January 1, 2013 - October 1, 2025
Led digital marketing campaigns and business development; oversaw campaigns for high-profile clients, including Godrej; built and maintained client relationships.
Client Servicing Manager at Purple Image Technology, Prabhadevi, Mumbai
February 1, 2008 - October 1, 2025
Managed client relationships; delivered marketing campaigns; ensured client satisfaction and campaign success.
Manager - Web Department at Jaya Advertising, CST, Mumbai
January 1, 2007 - October 1, 2025
Managed web development initiatives and campaigns; oversaw website projects for multiple clients.
Content Developer at Tata Teleservices Ltd., Mumbai
December 1, 2004 - October 1, 2025
Developed content for telecom marketing campaigns; contributed to strategic messaging and campaign execution.
Web Developer at Godrej Consumer Products Ltd., Vikhroli, Mumbai
March 1, 2003 - October 1, 2025
Web development and digital initiatives; early adopter of web development and SEO practices to transform online presence.
Head Digital Marketing at Warwick Technologies, Mumbai
April 1, 2024 - April 1, 2024
Led the digital marketing function, shaping and executing multi-channel campaigns, driving lead generation, and collaborating with cross-functional teams. Implemented data-driven measurement and reporting to optimize CTR/CPM and overall ROI.
Digital Marketing Head at Data Cal Ltd., New Zealand
September 1, 2022 - September 1, 2022
Directed digital marketing strategy for a NZ-based organization, launched integrated campaigns, managed budgets, and mentored the marketing team to elevate brand presence and lead quality.
Marketing Manager at Haven Info Line LLP
October 1, 2019 - October 1, 2019
Led marketing programs across channels, enhanced lead generation and user engagement, and collaborated with product and sales to align campaigns with business goals.
Digital Marketing Manager at Suntuity Renewable Energy LLP
May 1, 2018 - May 1, 2018
Managed digital marketing activities for renewable energy products, including campaigns, website presence, social media, and performance optimization.
Marketing Manager (Digital Marketing Expertise) at Leading IT Infrastructure Solution and Services Ltd., Mumbai
January 1, 2018 - January 1, 2018
Led the digital marketing team, budget planning, strategy development, and campaign execution across online channels with a focus on ROI and cross-functional collaboration.
Business Development at Netbiz Systems Pvt Ltd., Navi Mumbai
January 1, 2013 - January 1, 2013
Led digital marketing campaigns; launched 40 websites under a unified CMS for Godrej; built client relationships and generated leads.
Client Servicing Manager at Purple Image Technology, Prabhadevi, Mumbai
February 1, 2008 - February 1, 2008
Managed client servicing and supported web development and digital marketing initiatives to deliver client satisfaction.
Manager - Web Department at Jaya Advertising, CST, Mumbai
January 1, 2007 - January 1, 2007
Led the web department, delivering web marketing assets and coordinating with clients on digital initiatives.
Content Developer at Tata Teleservices Ltd., Mumbai
December 1, 2004 - December 1, 2004
Developed content for telecom marketing initiatives and campaigns.
Web Developer at Godrej Consumer Products Ltd., Vikhroli, Mumbai
March 1, 2003 - March 1, 2003
Web development and digital marketing support for consumer products division.
Marketing Manager (Digital Marketing Expertise) at Leading IT Infrastructure Solution and Services Ltd., Mumbai
April 1, 2014 - December 31, 2018
Led digital marketing initiatives, including budget management, campaign planning and execution, and cross-functional team leadership.
Business Development at Netbiz Systems Pvt Ltd., Navi Mumbai
March 1, 2008 - December 31, 2013
Led business development efforts and contributed to client acquisition and marketing initiatives through cross-functional collaboration.
Client Servicing Manager at Purple Image Technology, Prabhadevi, Mumbai
April 1, 2007 - February 1, 2008
Managed client relations, developed marketing campaigns, and oversaw web development projects to deliver results.
Manager - Web Department at Jaya Advertising, CST, Mumbai
October 1, 2005 - January 1, 2007
Led the web development team and delivered online marketing projects while coordinating with clients.
Content Developer at Tata Teleservices Ltd., Mumbai
April 1, 2003 - December 1, 2004
Developed content for marketing campaigns and supported digital marketing efforts.
Web Developer at Godrej Consumer Products Ltd., Vikhroli, Mumbai
August 1, 1999 - March 1, 2003
Contributed to web development and online marketing initiatives, supporting digital transformation efforts.

Education

PG in Strategic Digital Marketing at Great Learning (affiliated with Great Lakes)
January 11, 2030 - October 1, 2025
Course in Integrated Digital Marketing at Learning Catalyst, Mumbai
January 1, 2012 - January 1, 2012
Diploma in Business Mgmt at Welingkar’s Institute of Mgmt, Mumbai
January 1, 2003 - January 1, 2003
Diploma in Computer Applications at Karrox Technologies, Mumbai
January 1, 1997 - January 1, 1997
PG in Strategic Digital Marketing at Great Learning (affiliated with Great Lakes)
January 11, 2030 - October 1, 2025
Integrated Digital Marketing at Learning Catalyst, Mumbai
January 11, 2030 - January 1, 2012
Diploma in Business Mgmt at Welingkar’s Institute of Mgmt, Mumbai
January 11, 2030 - January 1, 2003
Diploma in Computer Applications at Karrox Technologies, Mumbai
January 11, 2030 - January 1, 1997
Pursued PG in Strategic Digital Marketing at Great Learning, affiliated with Great Lakes
January 11, 2030 - October 31, 2025
Course in Integrated Digital Marketing at Learning Catalyst, Mumbai
January 1, 2012 - October 31, 2025
Diploma in Business Mgmt at Welingkar’s Institute of Mgmt, Mumbai
January 1, 2003 - October 31, 2025
Diploma in Computer Applications at Karrox Technologies, Mumbai
January 1, 1997 - October 31, 2025
Postgraduate in Strategic Digital Marketing at Great Learning (affiliated with Great Lakes)
January 11, 2030 - January 22, 2026
Integrated Digital Marketing at Learning Catalyst, Mumbai
January 1, 2012 - January 22, 2026
Diploma in Business Mgmt at Welingkar’s Institute of Mgmt, Mumbai
January 11, 2030 - January 1, 2003
Diploma in Computer Applications at Karrox Technologies, Mumbai
January 11, 2030 - January 1, 1997

Qualifications

Leadership & Influence Certification
January 11, 2030 - October 1, 2025
Certification in SMAC (Social Mobility Analytics & Cloud)
January 11, 2030 - October 1, 2025
Bachelor of Commerce (B.Com)
January 11, 2030 - October 1, 2025
Leadership & Influence Certification
January 11, 2030 - October 1, 2025
Certification in SMAC (Social Mobility Analytics & Cloud)
January 11, 2030 - October 1, 2025
PG in Strategic Digital Marketing
January 11, 2030 - October 1, 2025
Course in Integrated Digital Marketing
January 1, 2012 - January 1, 2012
Diploma in Business Mgmt
January 1, 2003 - January 1, 2003
Diploma in Computer Applications
January 1, 1997 - January 1, 1997
Bachelor of Commerce (B.Com)
January 11, 2030 - October 1, 2025
Leadership & Influence Certification
January 11, 2030 - October 1, 2025
Certification in SMAC (Social Mobility Analytics & Cloud)
January 11, 2030 - October 1, 2025
PG in Strategic Digital Marketing
January 11, 2030 - October 1, 2025
Integrated Digital Marketing
January 11, 2030 - January 1, 2012
Diploma in Business Mgmt
January 11, 2030 - January 1, 2003
Diploma in Computer Applications
January 11, 2030 - January 1, 1997
Bachelor of Commerce (B.Com)
January 11, 2030 - October 1, 2025
Leadership & Influence Certification
January 11, 2030 - October 31, 2025
Certification in SMAC (Social Mobility Analytics & Cloud)
January 11, 2030 - October 31, 2025
Bachelor of Commerce (B.Com)
January 11, 2030 - October 31, 2025
Pursued PG in Strategic Digital Marketing
January 11, 2030 - October 31, 2025
Leadership & Influence Certification
January 11, 2030 - October 31, 2025
Certification in SMAC (Social Mobility Analytics & Cloud)
January 11, 2030 - October 31, 2025
Course in Integrated Digital Marketing
January 1, 2012 - October 31, 2025
Diploma in Business Mgmt
January 1, 2003 - October 31, 2025
Diploma in Computer Applications
January 1, 1997 - October 31, 2025
Bachelor of Commerce (B.Com)
January 11, 2030 - October 31, 2025
Leadership & Influence Certification
January 11, 2030 - January 22, 2026
Certification in SMAC (Social Mobility Analytics & Cloud)
January 11, 2030 - January 22, 2026
Bachelor of Commerce (B.Com)
January 11, 2030 - January 22, 2026
Leadership & Influence Certification
January 11, 2030 - January 22, 2026
Certification in SMAC (Social Mobility Analytics & Cloud)
January 11, 2030 - January 22, 2026
PG in Strategic Digital Marketing
January 11, 2030 - January 22, 2026
Integrated Digital Marketing Course
January 1, 2012 - January 22, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail, Energy & Utilities, Consumer Goods