Available to hire
I’m a marketing consultant with 14+ years of experience in marketing and branding, with the past 8 years dedicated to energy and e-mobility. I’ve led and executed marketing strategies for companies such as IONITY, Mer, and Vattenfall, driving brand positioning and customer engagement across multiple European markets.
What sets me apart is my ability to combine strategic thinking with hands-on execution – from rebranding and shaping brand presence to building awareness and strengthening customer trust. My deep focus on sustainability and the energy transition gives me a unique perspective that adds real value to the businesses I support.
I help companies transform customer insights into clear value propositions and compelling storytelling that fuel growth, partnerships, and long-term impact.
Experience Level
Expert
Expert
Language
Swedish
Fluent
English
Advanced
Work Experience
Marketing Consultant at Charge to Move
March 1, 2025 - PresentLead marketing strategy and execution across all channels, including content marketing, campaign coordination, and PR initiatives to build brand awareness and support business growth. Contribute to partner collaborations, social media strategy, and enhancing the customer experience at charging sites.
Marketing consultant at Charge to Move
March 1, 2025 - PresentLead marketing strategy and execution across all channels for Sweden's first full-service EV stations, including content marketing, campaign coordination, PR, partner collaborations, social media strategy, and customer experience at charging sites.
Marketing Consultant at IONITY
November 1, 2024 - October 1, 2025Reported to Head of Marketing, Brand, and Communications; executed marketing strategies across multiple markets, created content, managed campaigns, and led PR efforts in the Nordic region; ensured consistent brand messaging and strengthened customer engagement.
Marketing Consultant at IONITY
November 1, 2024 - October 1, 2025Reported to Head of Marketing, Brand, and Communications. Executed marketing strategies across Nordic markets, created content, managed campaigns, and led PR efforts to strengthen brand messaging and customer engagement.
Marketing Consultant at Grön Kontakt AB / Mer Sweden AB
January 1, 2021 - October 1, 2025Planned and executed Swedish marketing strategy, developed content plans and campaigns, and led brand integration after Statkraft acquisition; launched a new, user-friendly EV app and introduced a unified visual identity across 260 charging stations.
Marketing Consultant at Mer Sweden AB (Grön Kontakt AB)
January 1, 2021 - October 1, 2025Planned and executed Swedish marketing strategy, developed content plans, led campaigns, managed social media, and launched a new user-friendly app. Led the Swedish brand launch and rebranding across 260 charging stations; integrated the Bee brand into Mer after Statkraft's acquisition.
Interim Head of Marketing at Vattenfall InHouse
April 1, 2019 - October 1, 2025Planned and executed marketing strategy to drive brand visibility and business growth; organized events and lead-generation initiatives; managed internal and external communications; oversaw social media and expanded offerings for commercial real estate owners across Europe.
Interim Head of Marketing at Vattenfall InHouse
April 1, 2019 - October 1, 2025 Planned and executed marketing strategy to drive brand visibility and growth, organized events and lead-generation initiatives, managed communications, and developed sales materials; oversaw social media and international messaging.
Managing Director & Founder at Energy Expert Network
September 1, 2017 - October 1, 2025Founded and led EEN, delivering high-quality training and knowledge-sharing for energy professionals across Europe; built a network of experts and delivered courses on wind power, futures trading, and related topics to 35 energy companies in 20 countries.
Managing Director & Founder at Energy Expert Network (EEN)
September 1, 2017 - October 1, 2025Founded to deliver high-quality training and knowledge-sharing in the European energy market; built a network of experts and delivered open and tailored courses across 35 energy companies in 20 countries.
Marketing Specialist at Kompetensinstitutet Norden AB
October 1, 2015 - October 1, 2025Wrote newsletters, executed content marketing and lead-generation activities, managed social media, and built relationships with companies to inform about offerings and opportunities.
Marketing Specialist at Kompetensinstitutet Norden AB
October 1, 2015 - October 1, 2025Wrote newsletters, executed content marketing, supported lead generation, and enhanced engagement through social media; engaged with companies to communicate offerings and collaborations.
Marketing Specialist at KYOS Energy Consulting
December 1, 2010 - October 1, 2025Developed content for online marketing campaigns, managed direct marketing and social media, and organized events and customer outreach to promote KYOS solutions.
Marketing Specialist at KYOS Energy Consulting
December 1, 2010 - October 1, 2025Developed written and visual content for online campaigns, managed direct marketing and social media, and organized events to strengthen client relationships and promote KYOS solutions.
Director of Business Development & PREnergyforum at Energyforum International AB
May 1, 2010 - October 1, 2025Identified and transformed business opportunities into commercially viable products; oversaw the full lifecycle of the product portfolio; led Product Management and built strong relationships with customers to drive growth.
Director of Business Development & PR at Energyforum International AB
May 1, 2010 - October 1, 2025Translated business opportunities into commercially viable products, oversaw product lifecycle, led the Product Management department, and built strong customer relationships to drive growth.
Senior Project Manager at Energyforum International AB
September 1, 2008 - October 1, 2025Led concept development and execution of events, seminars, and training courses offered by the company, overseeing projects from ideation to delivery to ensure high-quality offerings.
Senior Project Manager at Energyforum International AB
September 1, 2008 - October 1, 2025Led ideation and execution of events, seminars, and training courses, ensuring high-quality offerings across the organization.
Information Officer Assistant at The United Nations Department of Public Information - NGO Section
July 1, 2006 - October 1, 2025Assisted in organizing conferences at UN Headquarters; wrote conference invitations and press releases; coordinated weekly briefings to update stakeholders on the section’s work.
Information Officer Assistant at UN DPI/NGO Section
July 1, 2006 - October 1, 2025Organized conferences at UN HQ, wrote conference invitations and press releases, and coordinated weekly stakeholder briefings.
Sales Advisor at Vattenfall
December 1, 2005 - October 1, 2025Sales advisor to small and medium enterprises, supporting energy solutions and customer engagement.
Journalist at Sportmagazinet i norr
December 1, 2005 - October 1, 2025Wrote and contributed articles for the magazine during its early issues as a freelancer.
Sales Advisor at Vattenfall
December 1, 2005 - October 1, 2025Sales advisory support for Small and Medium Enterprises, contributing to energy solutions and customer engagement.
Journalist at Sportmagazinet i norr
December 1, 2005 - October 1, 2025Contributed to the launch of the magazine with news and features in the initial issue.
Education
Master of Art, Major in Media and Communication Studies at Umeå University
January 11, 2030 - October 1, 2025Exchange program in Cambridge, England (Creative writing, etc.) at Cambridge, England
January 11, 2030 - October 1, 2025Master of Art, Major in Media and Communication Studies at Umeå University, Sweden
January 11, 2030 - October 1, 2025Exchange program in Creative Writing at University of Cambridge
January 11, 2030 - October 1, 2025Qualifications
Published Author
December 1, 2013 - October 1, 2025Industry Experience
Energy & Utilities, Professional Services, Media & Entertainment, Software & Internet, Transportation & Logistics
Experience Level
Expert
Expert
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