Hi, I’m Josefin Schönqvist, a Stockholm & Gothenburg‑based UX/UI designer and founder of Pretty Things. I believe design should be visually appealing and user-friendly, blending aesthetics with practical usability. Pretty Things started from a debate about balancing beauty with function, and today I lead a studio that combines user insights with tailored strategies to deliver UX/UI design, brand identity, motion graphics and development. Over the years I’ve built Pretty Things from the ground up, marketing the brand via social media and collaborating with clients from startups to larger projects across Europe. My work spans research‑driven experiences, training material design for automotive brands, sustainability workshops, NFT launches and ongoing product design—always with a focus on end‑to‑end delivery and strong brand expression.…

Josefin Schönqvist

Hi, I’m Josefin Schönqvist, a Stockholm & Gothenburg‑based UX/UI designer and founder of Pretty Things. I believe design should be visually appealing and user-friendly, blending aesthetics with practical usability. Pretty Things started from a debate about balancing beauty with function, and today I lead a studio that combines user insights with tailored strategies to deliver UX/UI design, brand identity, motion graphics and development. Over the years I’ve built Pretty Things from the ground up, marketing the brand via social media and collaborating with clients from startups to larger projects across Europe. My work spans research‑driven experiences, training material design for automotive brands, sustainability workshops, NFT launches and ongoing product design—always with a focus on end‑to‑end delivery and strong brand expression.…

Available to hire

Hi, I’m Josefin Schönqvist, a Stockholm & Gothenburg‑based UX/UI designer and founder of Pretty Things. I believe design should be visually appealing and user-friendly, blending aesthetics with practical usability. Pretty Things started from a debate about balancing beauty with function, and today I lead a studio that combines user insights with tailored strategies to deliver UX/UI design, brand identity, motion graphics and development.

Over the years I’ve built Pretty Things from the ground up, marketing the brand via social media and collaborating with clients from startups to larger projects across Europe. My work spans research‑driven experiences, training material design for automotive brands, sustainability workshops, NFT launches and ongoing product design—always with a focus on end‑to‑end delivery and strong brand expression.

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Skills

Experience Level

Language

English
Fluent
Swedish
Fluent

Work Experience

Founder & Lead Designer at Pretty Things
January 1, 2020 - Present
Founded design studio focusing on UX/UI, brand identity, motion graphics and development; built brand from 0 to 100; consulted for multiple clients; marketed via social media.
UI/UX Designer at Impact Crowd Technology
June 30, 2023 - October 1, 2025
Designed product experiences, built a cohesive design language, led full redesign for a high-traffic platform and NFT launch; contributed to user research and workshops.
UX Designer Consultant at Lynk & Co
October 20, 2025 - October 1, 2025
Sole UX/UI designer on the team; led complete redesign; conducted research and workshops; supported NFT launch; cross-office collaboration.
Brand Designer Consultant at Zarah Activation
August 24, 2024 - October 1, 2025
Transformed activation brand from concept to launch; defined brand values, visuals, guidelines and website; led workshops.
Design Facilitator Consultant at Arla Sustainability Event (Formation AB)
October 20, 2024 - October 1, 2025
Led design-thinking workshops and defined sustainability initiatives; supported event branding and execution.
UX Designer Consultant at Vyer.com
April 20, 2024 - October 1, 2025
Defined brand identity and built a design system; mapped user journeys; conducted qualitative research; delivered in sprint cycles.
UX Designer Consultant at Precode.ai
March 20, 2024 - October 1, 2025
Led design activities including visual identity, product UX, research and stakeholder presentations; rapid design iterations.
Motion Graphics Designer at NA-KD
September 30, 2019 - October 1, 2025
Post-production for social channels; animated visuals for Instagram, YouTube and Facebook.
UI/UX Designer at Zmart Bag
January 31, 2020 - October 1, 2025
Two-month contract to shape product visuals and user experience.
Co-Founder / Head Designer at 90 Success
May 1, 2019 - October 1, 2025
Co-founded a branding agency for startups; managed budgets, acquisition of new customers, and campaigns to maximize ROI and CTR.
Product Design Intern at Click Labs
September 30, 2018 - October 1, 2025
Worked on branding, product design and branding activities; led white-labeling project for Mercedes-Benz fleet management.
Account Manager at Match Ads
October 31, 2016 - October 1, 2025
Budgets, content marketing concepts, new customer acquisition and care of existing portfolio.
Debater & Writer at Metro & Nyheter 24
December 31, 2018 - October 1, 2025
Wrote numerous articles and participated in debates on design and policy topics; contributed to media & communication discourse.
Board Member at BRF Klostret 1
July 1, 2023 - October 1, 2025
Contributed to daily operations and strategic planning for housing association; helped navigate economic conditions.
Founder & Lead Designer at Pretty Things
January 1, 2020 - Present
Founder of a design studio focused on UX/UI design, brand identity, motion graphics and development; built the brand from 0 to 100 and delivered client projects across Europe.
UI/UX Designer at Impact Crowd Technology
June 1, 2023 - October 1, 2025
Designed product experience, branding, social media assets, design system and long-term concepts; led UX/UI work for main product and NFT launch in Dubai; conducted user research and advanced animations.
UI/UX Designer at Zmart Bag
January 1, 2020 - October 1, 2025
Designed cohesive product UI/UX and contributed to brand language and social media visuals.
Motion Graphics Designer at NA-KD
September 1, 2019 - October 1, 2025
Post-production for social channels (Instagram, YouTube, Facebook) during manager's absence.
Product Design Intern at Click Labs
September 1, 2018 - October 1, 2025
Supported product design, branding and design thinking; contributed to a white-labeling project for Mercedes-Benz fleets.
Co-founder at 90-Success
May 1, 2019 - October 1, 2025
Co-founded a branding agency for startups; responsibilities included budget management, customer acquisition, and ROI optimization.
Account Manager at Match Ads
October 1, 2016 - October 1, 2025
Managed budgets, content marketing concepts, and client portfolios.
Project Manager at Metro
July 1, 2015 - October 1, 2025
Managed projects and coordinated content marketing campaigns; contributed to concept development.

Education

Diploma in Digital Media Creative at Hyper Island
January 1, 2017 - December 31, 2018
Course in Media & Communication Science (30 credits) at Uppsala University
January 1, 2016 - December 31, 2017
Introduction to Programming and Computer Science Thinking at KTH Royal Institute of Technology
January 1, 2017 - December 31, 2017
Diploma in Digital Media Creative at Hyper Island
January 1, 2017 - December 31, 2018
Media and Communication Science (course, 30 credits) at Uppsala University
January 1, 2016 - December 31, 2017
Introduction to Programming and Computer Science Thinking at KTH Royal Institute of Technology
January 1, 2017 - December 31, 2017

Qualifications

Diploma in Digital Media Creative
January 1, 2017 - December 31, 2018
Course in Media & Communication Science (30 credits)
January 1, 2016 - December 31, 2017
Introduction to Programming and Computer Science Thinking
January 1, 2017 - December 31, 2017
Diploma in Digital Media Creative (Hyper Island)
January 1, 2017 - December 31, 2018

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail

Skills

Experience Level