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Growth-oriented and adaptable Social Media Marketer with 8+ years of experience in the U.S., spanning from startups to Fortune 1000 companies. Passionate about turning brand messages into compelling content, experimenting with fresh approaches, and using data-driven insights to optimize performance. Creative thinker and problem solver with a proven ability to lead projects independently, work cross-departmentally, and thrive in fast-paced environments.…Growth-oriented and adaptable Social Media Marketer with 8+ years of experience in the U.S., spanning from startups to Fortune 1000 companies. Passionate about turning brand messages into compelling content, experimenting with fresh approaches, and using data-driven insights to optimize performance. Creative thinker and problem solver with a proven ability to lead projects independently, work cross-departmentally, and thrive in fast-paced environments.

Zoe Tan

Content Creator, Influencer Marketing Manager, Social Media Manager, +1

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Growth-oriented and adaptable Social Media Marketer with 8+ years of experience in the U.S., spanning from startups to Fortune 1000 companies. Passionate about turning brand messages into compelling content, experimenting with fresh approaches, and using data-driven insights to optimize performance. Creative thinker and problem solver with a proven ability to lead projects independently, work cross-departmentally, and thrive in fast-paced environments.…Growth-oriented and adaptable Social Media Marketer with 8+ years of experience in the U.S., spanning from startups to Fortune 1000 companies. Passionate about turning brand messages into compelling content, experimenting with fresh approaches, and using data-driven insights to optimize performance. Creative thinker and problem solver with a proven ability to lead projects independently, work cross-departmentally, and thrive in fast-paced environments.

Available to hire

Growth-oriented and adaptable Social Media Marketer with 8+ years of experience in the U.S., spanning from startups to Fortune 1000 companies. Passionate about turning brand messages into compelling content, experimenting with fresh approaches, and using data-driven insights to optimize performance. Creative thinker and problem solver with a proven ability to lead projects independently, work cross-departmentally, and thrive in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Sr. Manager, Social Media at Shift4

March 29, 2024 - August 29, 2025

Led social media for Shift 4 and Sky Tab devices, refining content strategy to align with evolving platform trends and driving a shift toward video-first formats. Identified misalignment between sales-heavy graphics and platform trends; tested content formats and analyzed post-performance to guide strategy. Developed and executed the social media launch for Shift 4’s Sky Tab Air, partnering with high‑profile chefs to create Instagram Reels and Stories for the National Restaurant Association Show, generating 150K+ views.

Sr. Social Media & Communications Strategist at Inkit

February 1, 2024 - October 1, 2025

Coordinated with the CEO to manage internal and external communications, and built a comprehensive content strategy. Drafted sensitive internal communications including announcements, led bi‑monthly All‑Hands planning, and shaped external messaging. Collaborated with an external agency on PR and elevated executive presence in LinkedIn toward broader audience engagement.

Social Media Manager at LinkGraph

March 1, 2022 - October 1, 2025

Built and executed a successful social media strategy for the company’s global Instagram account, driving follower growth, reach, and engagement. Secured long‑term influencer partnerships (including Twitch creators) and produced monthly performance reports. Recast long‑form content into micro-content for social channels and actively monitored trends to optimize engagement and ad spend.

Social Media Coordinator at Kaspersky

May 1, 2021 - October 1, 2025

Led influencer relations and marketing efforts, identifying and collaborating with relevant industry influencers to produce user‑generated content. Crafted briefs and deliverables, and introduced a voting‑based social component to drive engagement. Achieved substantial follower growth and engagement improvements through targeted campaigns and cross‑platform content management.

Digital Account Manager at Matthew Agency

March 6, 2017 - September 29, 2017

Developed and owned social media strategies for 10 healthcare, restaurant, and retail clients. Trained and onboarded interns and part‑time staff, produced promotional video ideas and scripts, and led live‑stream coverage at client events to boost awareness. Created promotional graphics and copy for social accounts and managed post‑production workflows with external editors.