Available to hire
Hi, I’m Staffan Ulmert, a Swedish-born marketing and growth leader with 15+ years of experience building and scaling digital products, agencies, and communities across B2C and B2B. I specialize in growth strategy, SEO/SEM, content, UX, and web development, and I love turning ideas into measurable outcomes by leading cross-functional teams.
I’ve founded and led ventures such as Valdemar Web Agency and Has It Leaked; I scaled Vivino’s growth to millions of monthly visitors and helped launch the US market. I’m passionate about community building, mentoring teams, and shipping practical, data-driven marketing that moves the needle.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Swedish
Fluent
English
Fluent
Work Experience
Head of Growth at Vota
January 1, 2025 - PresentScaling the SaaS and owning brand, content, and lead generation.
Project Lead at Foooound
January 1, 2025 - October 1, 2025B2B/B2C project lead.
Founder, Product Manager at Has It Leaked
January 1, 2013 - PresentMusic community generating 2 million visitors per month; featured in BBC World, New York Times, Metro, Washington Post, Vice. Led front- and back-end development, community management, email marketing and advertising campaigns.
Project Manager at iMotions
January 1, 2023 - PresentLead an SEO initiative with my developer and writer.
CMO at PIVODIO
January 1, 2023 - PresentLed a team to quickly gain revenue for the music platform start-up; team consisted of SEM, social, affiliates, email and web developers; advisory board.
Marketing Manager at YOME
December 31, 2022 - October 1, 2025Led a team to quickly gain revenue as a social platform start-up; team included SEO, social, affiliates, email and web developer.
Project Manager, Consultant at Looft
December 31, 2022 - October 1, 2025Revamped Looft’s website with an illustrator, web designer, copywriter and front-end developer; the project included an SEO campaign resulting in 240% YOY organic traffic growth.
Senior SEO Manager at Curamando
December 31, 2020 - October 1, 2025Led the SEO team; clients included Ellos, Staples and Volvo.
Head of Growth at Vivino
December 31, 2023 - October 1, 2025Growth manager for Vivino; growth efforts contributed to a site with 2.4 million visitors per month and 69 million members as of 2023.
Founder at Valdemar Web Agency
December 31, 2021 - October 1, 2025Founded Valdemar Web Agency; provided online marketing solutions and web development; roles included project manager and operations.
Growth Manager, Consultant at The Swedish Academy
December 31, 2024 - October 1, 2025Overseeing the Royal Academy’s online presence.
Head of Growth at Vota
January 1, 2025 - PresentScaling the SaaS and owning brand, content, and lead generation.
Project lead at Foooound
January 1, 2025 - October 1, 2025Project lead, B2B/B2C
Head of Operations
January 1, 2024 - October 1, 2025Head of operations at the ecom within B2C and B2B. Managing developers, social influencers, writers and marketers working with SEO and SEM.
Head of Growth at Fullview
December 31, 2024 - October 1, 2025A temporary position to set their SEO, SEM and social B2B campaigns as well as educate employees.
Founder at Valdemar Web Agency
January 1, 2021 - October 1, 2025I started Valdemar Web Agency. My team provided a wide range of online marketing solutions and web development. We supplied SEO, SEM; copywriters, developers and designers to manage marketing efforts. I’ve worked as both a project manager and operational when needed.
Growth Manager, consultant at The Swedish Academy, Gothenburg
January 1, 2024 - October 1, 2025Overseeing the Royal Academy of Sweden’s online presence.
Head of Growth at Vivino
January 1, 2023 - October 1, 2025Growth manager for Vivino, present in the food and beverage industry. In five years the website went from a small start up to the most visited wine site worldwide. Generating 2.4 million visitors per month. As of 2023 we had 69 million members.
Founder, Product Manager at Has it Leaked
January 1, 2013 - PresentB2C music community generating 2 million visitors per month. Featured in BBC World, New York Times, Metro, Washington Post, Vice. As product manager I lead front and backend developers, community managers, email marketing and advertising campaigns.
Project Manager at iMotions
January 1, 2023 - PresentLead an SEO initiative with my developer and writer.
CMO at PIVODIO
January 1, 2023 - PresentLed a team to quickly gain revenue for the music platform start-up. My team consisted of SEM, social, affiliates, email and web developers. Advisory board.
Marketing Manager at YOME
January 1, 2022 - October 1, 2025Led a team to quickly gain revenue as a social platform start-up. Led a team consisting of SEO, social, affiliates, email and web developer.
Project Manager, Consultant at Looft
January 1, 2022 - October 1, 2025Together with an illustrator, web designer, copywriter and front end developer I revamped Looft’s website. The project also included an SEO campaign which resulted in a 240% YOY organic traffic growth.
Senior SEO Manager at Curamando
January 1, 2020 - October 1, 2025Lead the SEO team. Working with clients such as Ellos, Staples and Volvo.
Head of Growth at Vota
January 1, 2025 - PresentScaling the SaaS and owning brand, content, and lead generation.
Project lead at Foooound
January 1, 2025 - October 1, 2025B2B/B2C project lead.
Founder at Valdemar Web Agency
January 1, 2021 - October 1, 2025Provided online marketing solutions and web development; SEO, SEM; copywriters, developers and designers; managed marketing efforts and projects as both a project manager and operations lead.
Head of Growth, Growth Manager, consultant at Vivino
January 1, 2013 - PresentGrowth manager; drove growth for the wine platform; 2.4M visitors per month; 69M members by 2023.
Growth Manager, consultant at The Swedish Academy
January 1, 2023 - October 1, 2025Overseeing the Royal Academy’s online presence.
Founder, Product Manager at Has it Leaked
January 1, 2013 - PresentMusic community; led front and back-end developers, community managers, email marketing and advertising campaigns.
Project Manager at iMotions
January 1, 2023 - PresentLead an SEO initiative with my developer and writer.
CMO at PIVODIO
January 1, 2023 - PresentLed a team to quickly gain revenue for the music platform startup; SEM, social, affiliates, email and web developers.
Marketing Manager at YOME
January 1, 2022 - October 1, 2025Led a team to quickly gain revenue as a social platform start-up; SEO, social, affiliates, email and web development.
Project Manager, Consultant at Looft
January 1, 2022 - October 1, 2025Revamped Looft’s website; SEO campaign resulted in 240% YOY organic traffic growth.
Senior SEO Manager at Curamando
January 1, 2020 - October 1, 2025Led the SEO team; clients included Ellos, Staples and Volvo.
Head of Growth at Fullview
January 1, 2024 - October 1, 2025Temporary position to set their SEO, SEM and social B2B campaigns and educate employees.
Head of Growth at Vota
January 1, 2025 - PresentScaling the SaaS and owning brand, content, and lead generation.
Project Lead at Foooound
January 1, 2025 - October 1, 2025B2B/B2C project lead; managed cross-functional teams and marketing initiatives.
Head of Growth at Fullview
December 31, 2024 - October 1, 2025A temporary position to set their SEO, SEM and social B2B campaigns as well as educate employees.
Founder at Valdemar Web Agency
January 1, 2021 - October 1, 2025Built Valdemar Web Agency; provided online marketing solutions, web development, SEO, SEM, copywriters, developers and designers; acted as project manager and operations lead.
Growth Manager, Consultant at The Swedish Academy, Gothenburg
January 1, 2024 - October 1, 2025Overseeing the Royal Academy of Sweden’s online presence.
Head of Growth at Vivino, Copenhagen
January 1, 2011 - PresentGrowth manager responsible for scaling growth; site grew to be among the most visited wine sites, with 2.4 million visitors per month and 69 million members by 2023.
Founder, Product Manager at Has it Leaked
January 1, 2013 - PresentB2C music community; led front- and back-end development, community management, email marketing and advertising campaigns; featured in BBC World, NYT, Metro, Washington Post, Vice.
Project Manager at iMotions
January 1, 2023 - PresentProject management for B2B; led an SEO initiative with a developer and writer.
CMO at PIVODIO
January 1, 2023 - PresentLed a team to quickly gain revenue for the music platform startup; advisory board.
Marketing Manager at YOME
January 1, 2022 - October 1, 2025Led a team to quickly gain revenue as a social platform start-up.
Project Manager, Consultant at Looft
January 1, 2022 - October 1, 2025Revamped Looft’s website; the project included an SEO campaign resulting in 240% YOY organic traffic growth.
Senior SEO Manager at Curamando
January 1, 2020 - October 1, 2025Led the SEO team; worked with clients such as Ellos, Staples and Volvo.
Head of Growth at Vota
January 1, 2025 - PresentScaling the SaaS and owning brand, content, and lead generation.
Project Lead at Foooound
January 1, 2025 - October 1, 2025Project lead for B2B/B2C initiatives.
Head of Growth at Fullview
January 1, 2024 - October 1, 2025A temporary position to set their SEO, SEM and social B2B campaigns as well as educate employees.
Founder at Valdemar Web Agency
January 1, 2021 - October 1, 2025Founder; led online marketing solutions including SEO/SEM; managed projects and teams of copywriters, developers and designers.
Growth Manager, Consultant at The Swedish Academy
January 1, 2024 - October 1, 2025Overseeing the Royal Academy's online presence.
Head of Growth at Vivino
January 1, 2023 - October 1, 2025Growth manager for Vivino, key driver in growing from a startup to the most visited wine site worldwide; 2.4 million visitors per month and 69 million members by 2023.
Founder & Product Manager at Has it Leaked
January 1, 2013 - PresentFounder; B2C music community generating 2 million visitors per month; led front and backend developers, community managers, email marketing and advertising campaigns; featured in BBC World, New York Times, Metro, Washington Post, Vice.
Project Manager at iMotions
January 1, 2023 - PresentLead an SEO initiative with developers and writers.
CMO at PIVODIO
January 1, 2023 - PresentLed a team to rapidly gain revenue for the music platform; team included SEM, social, affiliates, email and web developers; advisory board.
Marketing Manager at YOME
January 1, 2022 - October 1, 2025Led a team to quickly gain revenue for a social platform start-up; team included SEO, social, affiliates, email and web developers.
Project Manager at Looft
January 1, 2022 - October 1, 2025Revamped Looft’s website; SEO campaign resulting in 240% YoY organic traffic growth.
Senior SEO Manager at Curamando
January 1, 2020 - October 1, 2025Led the SEO team; worked with Ellos, Staples and Volvo.
Head of Growth at Vota
January 1, 2025 - PresentScaling the SaaS and owning brand, content, and lead generation.
Project Lead at Foooound
January 1, 2024 - PresentProject lead; Head of operations at the ecommerce within B2C and B2B. Managing developers, social influencers, writers and marketers working with SEO and SEM.
Head of Growth at Fullview
December 31, 2024 - October 13, 2025A temporary position to set their SEO, SEM and social B2B campaigns as well as educate employees.
Founder at Valdemar Web Agency
December 31, 2021 - October 13, 2025I started Valdemar Web Agency. My team provided a wide range of online marketing solutions and web development; we supplied SEO, SEM; copywriters, developers and designers to manage marketing efforts. I’ve worked as both a project manager and operational lead when needed.
Growth Manager, Consultant at The Swedish Academy, Gothenburg
December 31, 2024 - October 13, 2025Overseeing the Royal Academy’s online presence.
Head of Growth at Vivino
December 31, 2023 - October 13, 2025Growth manager for Vivino, a platform in the food and beverage industry. In five years the website grew from a small start-up to the most visited wine site worldwide, reaching 2.4 million visitors per month and 69 million members by 2023.
Founder, Product Manager at Has it Leaked
January 1, 2023 - PresentFounder, Product Manager for a B2C music community generating 2 million visitors per month; featured in BBC World, New York Times, Metro, Washington Post, Vice. Led front and back-end developers, community managers, email marketing and advertising campaigns.
Project Manager at iMotions
January 1, 2023 - PresentB2B project manager; Lead an SEO initiative with my developer and writer.
CMO, B2C at PIVODIO
January 1, 2023 - PresentLed a team to quickly gain revenue for the music platform start-up. Team consisted of SEM, social, affiliates, email and web developers; currently in advisory board.
Marketing Manager at YOME
December 31, 2022 - October 13, 2025Led a team to quickly gain revenue as a social platform start-up. Led a team consisting of SEO, social, affiliates, email and web developers.
Project Manager, Consultant at Looft
December 31, 2022 - October 13, 2025Together with an illustrator, web designer, copywriter and front end developer I revamped Looft’s website. The project also included an SEO campaign which resulted in a 240% YOY organic traffic growth.
Senior SEO Manager at Curamando
December 31, 2020 - October 13, 2025Lead the SEO team. Working with clients such as Ellos, Staples and Volvo.
Head of Growth at Vota
January 1, 2025 - PresentFull-time growth leadership focused on scaling the SaaS, owning brand, content, and lead generation initiatives.
Project lead at Foooound
January 1, 2024 - PresentProject lead for B2B/B2C initiatives; Head of operations in the e-commerce segment within B2C and B2B; managing developers, social influencers, writers, and marketers with a focus on SEO and SEM.
Head of Growth, B2B at Fullview
December 31, 2024 - October 13, 2025Temporary position to set SEO, SEM and social B2B campaigns and educate employees.
Founder at Valdemar Web Agency
December 31, 2021 - October 13, 2025Founded Valdemar Web Agency; provided a wide range of online marketing solutions and web development; supplied SEO, SEM, copywriters, developers, and designers; acted as project manager and operations lead when needed.
Growth Manager, consultant at The Swedish Academy, Gothenburg
December 31, 2024 - October 13, 2025Overseeing the Royal Academy of Sweden’s online presence.
Head of Growth at Vivino
December 31, 2023 - October 13, 2025Growth manager for Vivino, a leading wine site; expanded audience and community; site grew to 2.4 million visitors per month; 69 million members by 2023.
Founder, Product Manager at Has it Leaked
January 1, 2013 - PresentFounder and product manager for a music community; led front and backend development, community management, email marketing, and advertising campaigns.
Project Manager, B2B, Consultant at iMotions
January 1, 2023 - PresentLed an SEO initiative with developers and writers.
CMO, B2C at PIVODIO
January 1, 2023 - PresentLed a team to rapidly generate revenue for a music platform startup; team included SEM, social, affiliates, email, and web developers; currently on advisory board.
Marketing Manager at YOME
December 31, 2022 - October 13, 2025Marketing manager for a B2B/B2C social platform startup; led a team consisting of SEO, social, affiliates, email, and web developers.
Project Manager, Consultant at Looft
December 31, 2022 - October 13, 2025Revamped website; led a project including an SEO campaign resulting in 240% YoY organic traffic growth.
Senior SEO Manager at Curamando
December 31, 2020 - October 13, 2025Senior SEO manager; led the SEO team for clients such as Ellos, Staples, and Volvo.
Founder at Valdemar Web Agency
January 1, 2011 - January 1, 2021Built a full-service digital marketing agency providing SEO, SEM, copywriting, development, and design. Led the team and worked operationally when needed; the agency served as the umbrella for many engagements listed later in the resume.
Head of Growth at Vivino
January 1, 2011 - January 1, 2023Scaled the growth of a global wine marketplace from an early-stage startup to the most visited wine site in the world. Grew to 2.4M monthly visitors and 69M members; led the US launch.
Founder at Has It Leaked
January 1, 2013 - PresentFounded a music-community project; built it from scratch and grew to serve a substantial monthly audience.
Project Manager, B2B (Consultant) at iMotions (Copenhagen)
January 1, 2018 - January 1, 2024Led long-running SEO initiatives in collaboration with developers and writers; managed cross-functional workflows to improve site performance.
Education
Bachelor’s degree in Cognitive science at Gothenburg University
January 11, 2030 - October 1, 2025Master’s degree in Communication at Gothenburg University
January 11, 2030 - October 1, 2025Bachelor’s degree in Cognitive science at Gothenburg University
January 11, 2030 - October 1, 2025Master’s degree in Communication at Gothenburg University
January 11, 2030 - October 1, 2025Bachelor’s degree in Cognitive science at Gothenburg University
January 11, 2030 - October 1, 2025Master’s degree in Communication at Gothenburg University
January 11, 2030 - October 1, 2025Bachelor’s degree in Cognitive Science at Gothenburg University
January 11, 2030 - October 1, 2025Master’s degree in Communication at Gothenburg University
January 11, 2030 - October 1, 2025Bachelor’s degree in Cognitive science at University of Gothenburg
January 11, 2030 - October 1, 2025Master’s degree in Communication at University of Gothenburg
January 11, 2030 - October 1, 2025Bachelor’s degree in Cognitive science at Gothenburg University
January 11, 2030 - October 13, 2025Master’s degree in Communication at Gothenburg University
January 11, 2030 - October 13, 2025Bachelor's degree in Cognitive Science at Gothenburg University
January 11, 2030 - October 13, 2025Master's degree in Communication at Gothenburg University
January 11, 2030 - October 13, 2025Master’s degree, Communication at University of Gothenburg
January 11, 2030 - May 20, 2026Bachelor’s degree, Cognitive Science at University of Gothenburg
January 11, 2030 - May 20, 2026Qualifications
Microsoft Awwward nomination (2024) for best website, best SEO, best startup and best UX/UI
January 1, 2024 - October 1, 2025Microsoft Awwward nomination
January 1, 2024 - January 1, 2024Microsoft Award Nomination (Awwward)
January 1, 2024 - October 13, 2025Microsoft Awards 2024 – Nomination (Best Website, Best SEO, Best Startup, Best UX/UI)
January 1, 2024 - May 20, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Education, Travel & Hospitality, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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