I am a creative and data-driven marketing recent graduate specializing in digital marketing analytics, with a strong foundation in market research, digital strategies, and consumer behavior. I am passionate about transforming data into marketing insights that drive business performance and decisions, and I have experience analyzing consumer data and optimizing digital campaigns in my projects. I thrive in fast-paced environments and enjoy turning complex data into clear, actionable marketing strategies. I am eager to apply analytical skills and creative insights across cross-functional teams, enjoy collaborative problem solving, and value clear communication. In my free time I explore new marketing technologies and stay curious about how data can shape strategy and impact outcomes for brands and customers alike.

Ashley Zhu

I am a creative and data-driven marketing recent graduate specializing in digital marketing analytics, with a strong foundation in market research, digital strategies, and consumer behavior. I am passionate about transforming data into marketing insights that drive business performance and decisions, and I have experience analyzing consumer data and optimizing digital campaigns in my projects. I thrive in fast-paced environments and enjoy turning complex data into clear, actionable marketing strategies. I am eager to apply analytical skills and creative insights across cross-functional teams, enjoy collaborative problem solving, and value clear communication. In my free time I explore new marketing technologies and stay curious about how data can shape strategy and impact outcomes for brands and customers alike.

Available to hire

I am a creative and data-driven marketing recent graduate specializing in digital marketing analytics, with a strong foundation in market research, digital strategies, and consumer behavior. I am passionate about transforming data into marketing insights that drive business performance and decisions, and I have experience analyzing consumer data and optimizing digital campaigns in my projects. I thrive in fast-paced environments and enjoy turning complex data into clear, actionable marketing strategies.

I am eager to apply analytical skills and creative insights across cross-functional teams, enjoy collaborative problem solving, and value clear communication. In my free time I explore new marketing technologies and stay curious about how data can shape strategy and impact outcomes for brands and customers alike.

See more

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Chinese
Advanced
English
Fluent
Hungarian
Beginner
Dutch
Beginner

Work Experience

Growth Marketing (Performance & Insights) Internship at TripGOGO
November 3, 2025 - Present
Analyzed marketing performance and user data; ran growth experiments and campaign optimization; collaborated on user acquisition strategy for TripGOGO’s AI-powered travel platform
Athlete - Sales Associate at Nike
November 1, 2025 - Present
Supported sales and customer service for Nike products, contributing to a positive in-store experience
Juicer at Joe & The Juice
September 1, 2024 - October 1, 2025
Provided customer service, prepared beverages, maintained store cleanliness, and supported team operations in a fast-paced environment.
Production Assistant at REFLOW
February 1, 2023 - October 1, 2025
Supported production team with logistics, scheduling, and on-site coordination for events/productions.
Athlete - Sales Associate at Nike
July 1, 2022 - February 1, 2023
Delivered customer service excellence and contributed to in-store brand experience and revenue through attentive sales support.
Social Events Organiser at Vrije Universiteit Amsterdam
July 1, 2022 - October 1, 2025
Organized social events (movie nights, photoshoots, etc.) for first/second-year Communication Science students.
Board Member at Vrije Universiteit Amsterdam
July 1, 2022 - October 1, 2025
Organized Introduction Days for around 5,000 new bachelor students and coordinated theater/comedian line-up for evening programs.
Focus Group Interview Conductor at Vrije Universiteit Amsterdam
June 1, 2022 - October 1, 2025
Organized and conducted 6 focus group interviews for second-year Communication Science students and prepared reports evaluating courses.
Production Assistant at REFLOW
February 1, 2022 - July 1, 2022
Assisted with production processes, coordinating tasks and supporting team operations
Social Events Organizer at Vrije Universiteit Amsterdam
December 1, 2021 - July 1, 2022
Organized social events (movie nights, photoshoots, etc.) for first/second-year Communication Science Bachelor students.
Board Member at Introduction Days 2022, Vrije Universiteit Amsterdam
December 1, 2021 - June 1, 2022
Organized events for Introduction Days 2022 for around 5,000 new bachelor students; planned meetings with theatres and comedians for the evening programs.
Social Events Organiser at Vrije Universiteit Amsterdam
December 1, 2021 - July 1, 2022
Organized social events (movie nights, photoshoots, etc.) for first/second-year students
Focus Group Interview Conductor at Vrije Universiteit Amsterdam
December 1, 2021 - July 1, 2022
Organized six focus group interviews for second-year Communications Science students; Wrote reports evaluating six courses
Board Member Introduction Days 2022 at Vrije Universiteit Amsterdam
December 1, 2021 - June 1, 2022
Organized Introduction Days 2022 for around 5,000 new bachelor students; Planned meetings with theaters and comedians for evening programs
Student Mentor at Vrije Universiteit Amsterdam
December 1, 2021 - October 1, 2025
Helped students with issues, provided academic skills guidance, and delivered presentations on topics like stress and mental health.
Private English Tutor at Private Tutor (Freelance)
August 1, 2018 - October 1, 2025
Private English tutoring for students in Hungary during the summer term.

Education

Master's Degree in Marketing (Digital Marketing and Analytics) at Vrije Universiteit Amsterdam
September 1, 2024 - June 30, 2025
Bachelor's Degree in Communication Science at Vrije Universiteit Amsterdam
September 1, 2020 - June 30, 2023
Minor in Neuroscience at Vrije Universiteit Amsterdam
September 1, 2022 - March 1, 2023
Master's Degree in Marketing at Vrije Universiteit Amsterdam
September 1, 2024 - June 30, 2025
Bachelor's Degree in Communication Science at Vrije Universiteit Amsterdam
September 1, 2020 - June 30, 2023
Minor in Neuroscience at Vrije Universiteit Amsterdam
September 1, 2022 - March 1, 2023
International Baccalaureate Courses at Budapest, Hungary
September 1, 2018 - July 1, 2020
Master's Degree in Marketing at Vrije Universiteit Amsterdam
September 1, 2024 - June 30, 2025
Bachelor's Degree in Communication Science at Vrije Universiteit Amsterdam
September 1, 2020 - June 30, 2023
Minor in Neuroscience at Vrije Universiteit Amsterdam
September 1, 2022 - March 1, 2023

Qualifications

IBM SPSS Statistics Certificate
January 11, 2030 - October 1, 2025
Marketing with Canva Certificate
January 11, 2030 - October 1, 2025
R Studio/Data Analysis Certificate
January 11, 2030 - October 1, 2025
Canva Certificate: Digital Marketing & Campaigns
January 11, 2030 - January 2, 2026
IBM SPSS (Statistical Package) Certification
January 11, 2030 - January 2, 2026
SPSS Data Analysis (IBM SPSS)
January 11, 2030 - January 26, 2026
Marketing with Canva Certificate
January 11, 2030 - January 26, 2026
Digital Marketing Certificate
January 11, 2030 - January 26, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Software & Internet, Travel & Hospitality