I’m Shivani Chaudhary, a versatile graphic designer and marketer with a Master of Communication Design from RMIT University. I craft compelling visual narratives for print, digital, and packaging, helping brands tell their story through cohesive brand identities, social media assets, and publications.
I combine design thinking with hands-on production experience—from client brief to print-ready files and website content—collaborating across teams and with printers to deliver on-brand results on time and on budget. I stay current with trends and tools, regularly contributing to campaigns, photography, and video assets.
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Brief: Digital Campaign for Collagen Repair
Scenario:
Our COLLAGEN REPAIR product, featuring clinically trialled TENDOFORTE® peptides, has been successful. However, it hasn’t had a lot of education or airtime, especially focusing on the products’ benefits. We want to launch a targeted campaign to cut through the noise and educate everyday athletes on why our specific formula is an essential tool for performance and injury prevention, focusing on tendon and ligament health.
Campaign Name: TENDON COLLAGEN
Objective:
To educate high-performance athletes on the specific benefits of COLLAGEN REPAIR for strengthening tendons and ligaments. We need to shift the perception of collagen from a beauty supplement to a critical component of athletic recovery and resilience.
Target Audience: Dedicated endurance athletes (runners, cyclists, triathletes), elite team sport athletes, and high-performers who are prone to overuse injuries. They understand their body is their most important piece of equipment and value science-backed solutions.
Key Message:
Tone of Voice:
Educational & Authoritative: Grounded in the science of TENDOFORTE®.
Premium & Focused: Clean, sharp, and confident.
Relatable: Acknowledges the athlete’s struggle with nagging, slow-to-heal soft tissue injuries.
Deliverables:
Using the provided copy and image assets, please design a suite of creative assets for the TENDON COLLAGEN campaign.
The required deliverables are:
Instagram Feed Post (carousel or static or GIF):
Format: A single, high-impact image for the main Instagram grid.
Consider: How do you visually represent tendon/ligament strength? Focus on strong typography and a clean, educational layout.
Dimensions: Grid 4:5.
Resize for a story version: 9:16
Website Homepage Banner:
Format: The main hero banner for the PILLAR Performance website.
Consider: This should immediately communicate the campaign’s focus. It needs to be bold, on-brand, and drive clicks to the product page. Include a ‘Learn More’ or ‘Shop Now’ button.
Dimensions: 1920×800 pixels.
EDM (Email) Banner:
Format: A header banner for a Klaviyo email campaign to our subscriber list.
Consider: The message must be instant and compelling, leading with a pain point (e.g.,) to capture interest.
Dimensions: At least 1000 x 800 px.
Creative Wildcard:
Your opportunity to present something for the brand beyond the core deliverables and present one additional digital touchpoint concept that you believe would make this campaign stand out.
Copy:
Product name: COLLLAGEN REPAIR
Campaign messaging option one:
Your new pre-run ritual.
Tendon Collagen featuring clinically trialled TENDOFORTE®.
Campaign messaging option two:
Reload & Repeat.
Tendon Collagen with clinically trialled TENDOFORTE®.
Product USPs
Supports fast return from injury
With Vitamin C to support collagen synthesis
100% Informed Sport certified
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