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I'm Masoumeh Atashpaz, a UX/UI Designer with 3+ years of dedicated design experience and a broader product background spanning QA, research, and data-driven iteration. I have a proven track record of measurable outcomes on purchase and conversion flows, including improvements in purchase completion and course page conversions, as well as reduced workflow cycle time. I work across multi-role contexts and thrive in fast-paced environments where collaboration with product, engineering, and stakeholders is essential. I maintain an active GenAI design practice using tools like Figma AI, Midjourney, Visily, Uizard, Google Stitch, and Nano Banana to accelerate ideation, iteration, and workflow quality. My approach combines user research, accessible design, and data-informed decision making to ship thoughtful products that perform well and scale with teams.…I'm Masoumeh Atashpaz, a UX/UI Designer with 3+ years of dedicated design experience and a broader product background spanning QA, research, and data-driven iteration. I have a proven track record of measurable outcomes on purchase and conversion flows, including improvements in purchase completion and course page conversions, as well as reduced workflow cycle time. I work across multi-role contexts and thrive in fast-paced environments where collaboration with product, engineering, and stakeholders is essential. I maintain an active GenAI design practice using tools like Figma AI, Midjourney, Visily, Uizard, Google Stitch, and Nano Banana to accelerate ideation, iteration, and workflow quality. My approach combines user research, accessible design, and data-informed decision making to ship thoughtful products that perform well and scale with teams.

Masoumeh Atashpaz

Web Designer, UI Designer, UX Designer, +6

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I'm Masoumeh Atashpaz, a UX/UI Designer with 3+ years of dedicated design experience and a broader product background spanning QA, research, and data-driven iteration. I have a proven track record of measurable outcomes on purchase and conversion flows, including improvements in purchase completion and course page conversions, as well as reduced workflow cycle time. I work across multi-role contexts and thrive in fast-paced environments where collaboration with product, engineering, and stakeholders is essential. I maintain an active GenAI design practice using tools like Figma AI, Midjourney, Visily, Uizard, Google Stitch, and Nano Banana to accelerate ideation, iteration, and workflow quality. My approach combines user research, accessible design, and data-informed decision making to ship thoughtful products that perform well and scale with teams.…I'm Masoumeh Atashpaz, a UX/UI Designer with 3+ years of dedicated design experience and a broader product background spanning QA, research, and data-driven iteration. I have a proven track record of measurable outcomes on purchase and conversion flows, including improvements in purchase completion and course page conversions, as well as reduced workflow cycle time. I work across multi-role contexts and thrive in fast-paced environments where collaboration with product, engineering, and stakeholders is essential. I maintain an active GenAI design practice using tools like Figma AI, Midjourney, Visily, Uizard, Google Stitch, and Nano Banana to accelerate ideation, iteration, and workflow quality. My approach combines user research, accessible design, and data-informed decision making to ship thoughtful products that perform well and scale with teams.

Available to hire

I’m Masoumeh Atashpaz, a UX/UI Designer with 3+ years of dedicated design experience and a broader product background spanning QA, research, and data-driven iteration. I have a proven track record of measurable outcomes on purchase and conversion flows, including improvements in purchase completion and course page conversions, as well as reduced workflow cycle time. I work across multi-role contexts and thrive in fast-paced environments where collaboration with product, engineering, and stakeholders is essential.

I maintain an active GenAI design practice using tools like Figma AI, Midjourney, Visily, Uizard, Google Stitch, and Nano Banana to accelerate ideation, iteration, and workflow quality. My approach combines user research, accessible design, and data-informed decision making to ship thoughtful products that perform well and scale with teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Persian

Fluent

Turkish

Advanced

Azerbaijani

Fluent

Work Experience

UX Lead at Cheribim

August 1, 2025 - August 1, 2025

Led UX for a government-regulated platform for historic building preservation and multi-role document workflows. Ran UX audits and stakeholder workshops; simplified complex approval and finance flows used by contractors, admins, and finance teams. Produced production-ready Figma components and page templates aligned to a lightweight design system and accessible layouts. Partnered with engineering in sprints; wrote issues, refined stories, and supported rapid iterations on small, time-boxed changes. Balanced usability, performance, and delivery constraints to ship pragmatic improvements.

UX Designer at Cheribim Government-Regulated SaaS Platform

November 1, 2024 - August 1, 2025

Led landing page and UI design for a government-regulated SaaS platform, delivering responsive, conversion-focused interfaces for high-traffic digital workflows. Created modern UI layouts that guided users through complex processes, optimizing engagement and conversion while maintaining accessibility. Collaborated with product, engineering, and content teams to define journeys, personas, and success metrics. Built scalable design systems using Figma auto-layout and reusable components to accelerate development handoffs. Executed mobile-first design strategies and ensured WCAG-compliant accessibility across all screens. Applied visual storytelling and branding principles to align the product with government-regulated branding requirements. Experienced in AI-assisted ideation (Figma AI, Midjourney, Visily, Uizard, Google Stitch) to accelerate concept exploration.

UI/UX Designer & Product Development Specialist at FaraDars EdTech

April 1, 2024 - April 1, 2024

Designed and shipped dynamic, data-driven interfaces for course libraries and profile systems. Created modular UI systems suitable for scaling large multi-category content. Performed A/B tests to improve layouts, leading to a 35% increase in course conversions. Collaborated cross-functionally to define content structure, filters, and search patterns.

UI/UX Designer & PM Specialist at FaraDars EdTech

April 1, 2024 - April 1, 2024

Designed core learner and course experiences for a large EdTech platform with millions of users. Built wireframes, prototypes, and high-fidelity UI in Figma; collaborated closely with engineering and analytics. Redesigned course pages resulting in a reported ~80% conversion uplift; validated with A/B testing and iterative UX improvements. Partnered with PMs on roadmap, prioritization, and sprint delivery across cross-functional squads. Supported design system evolution: consistent typography, spacing, and components for web and mobile web.

Product Designer (UX/UI) at FaraDars – EdTech Platform (4.7M+ Users)

November 1, 2022 - April 1, 2024

Designed responsive, conversion-focused interfaces for a high-traffic EdTech platform. Implemented modern UI layouts to boost user engagement and streamline key journeys. Rebuilt cart-to-checkout flow to reduce friction, resulting in a 12% rise in completed purchases; redesigned course pages to improve content clarity and accessibility, increasing conversions by 35%; simplified discount application logic, reducing support workload by 30%. Created scalable design systems with Figma auto-layout, reusable components, and a responsive grid, enabling developer handoff and faster iteration. Emphasized mobile-first, accessible design and conducted rapid usability testing and iteration.

Software QA at FaraDars – EdTech Platform (4.7M+ Users)

November 1, 2018 - January 1, 2022

Evaluated web-based user flows and identified usability friction points prior to release across a large-scale platform. Documented interaction inconsistencies and logic gaps across multi-state user journeys, collaborating with designers and engineers to resolve edge cases. Developed a detailed understanding of user journey continuity across complex system logic, which directly informed the transition to the UI/UX Designer role.

Quality Assurance Engineer at FaraDars – EdTech Platform (4.7M+ Users)

November 1, 2018 - January 1, 2022

Evaluated web-based user flows and identified usability friction points prior to release across a large-scale platform. Documented inconsistencies and logic gaps across multi-state journeys, collaborating with designers and engineers to resolve edge cases. Built a strong understanding of journey continuity across complex system logic, informing the transition to the UI/UX Designer role. Contributed to release quality through detailed test cases and cross-functional validation.

Learning Experience Designer at MatlabSite Online Education

November 1, 2018 - November 1, 2018

Designed interactive, user-friendly content pages with strong focus on structure and readability. Supported over 200,000 enrollments across courses.

Digital Marketer at Kaprila Digital Marketing

November 1, 2018 - November 1, 2018

Planned and executed data-driven campaigns for B2B clients; collaborated with web developers on landing pages and UI tweaks.

Digital Marketer at Kaprila Digital Marketing

August 1, 2016 - August 1, 2016

Planned and executed digital marketing campaigns for B2B clients. Developed strategies to promote client brands and drive online traffic. Managed social media accounts to increase brand visibility. Analyzed marketing data to measure performance and make data-driven decisions.

Learning Experience Designer at MatlabSite Online Education

August 1, 2016 - August 1, 2016

Designed interactive online courses; collaborated with SMEs; contributed to >200k enrollments across multiple topics.