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Hi, I’m Masoumeh Atashpaz, a UI/UX Designer and Web Designer with over 10 years of experience delivering modern, data-driven digital products across EdTech, B2B, and startup environments. I design and build dynamic Wix CMS websites, including complex content structures, user roles, password-protected areas, and ecommerce setups. I’m known for fast, organized delivery under tight deadlines and for creating intuitive hierarchical systems such as multilevel Program → Team → Player datasets. I enjoy turning complex data into clean interfaces, collaborating across teams to define content structure, filters, and search patterns, and continuously optimizing user flows through data-driven UX. I also thrive in fast-paced environments where clear documentation and scalable design systems help teams ship high-quality products on schedule.…Hi, I’m Masoumeh Atashpaz, a UI/UX Designer and Web Designer with over 10 years of experience delivering modern, data-driven digital products across EdTech, B2B, and startup environments. I design and build dynamic Wix CMS websites, including complex content structures, user roles, password-protected areas, and ecommerce setups. I’m known for fast, organized delivery under tight deadlines and for creating intuitive hierarchical systems such as multilevel Program → Team → Player datasets. I enjoy turning complex data into clean interfaces, collaborating across teams to define content structure, filters, and search patterns, and continuously optimizing user flows through data-driven UX. I also thrive in fast-paced environments where clear documentation and scalable design systems help teams ship high-quality products on schedule.

Masoumeh Atashpaz

Web Designer, UI Designer, UX Designer, +6

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Hi, I’m Masoumeh Atashpaz, a UI/UX Designer and Web Designer with over 10 years of experience delivering modern, data-driven digital products across EdTech, B2B, and startup environments. I design and build dynamic Wix CMS websites, including complex content structures, user roles, password-protected areas, and ecommerce setups. I’m known for fast, organized delivery under tight deadlines and for creating intuitive hierarchical systems such as multilevel Program → Team → Player datasets. I enjoy turning complex data into clean interfaces, collaborating across teams to define content structure, filters, and search patterns, and continuously optimizing user flows through data-driven UX. I also thrive in fast-paced environments where clear documentation and scalable design systems help teams ship high-quality products on schedule.…Hi, I’m Masoumeh Atashpaz, a UI/UX Designer and Web Designer with over 10 years of experience delivering modern, data-driven digital products across EdTech, B2B, and startup environments. I design and build dynamic Wix CMS websites, including complex content structures, user roles, password-protected areas, and ecommerce setups. I’m known for fast, organized delivery under tight deadlines and for creating intuitive hierarchical systems such as multilevel Program → Team → Player datasets. I enjoy turning complex data into clean interfaces, collaborating across teams to define content structure, filters, and search patterns, and continuously optimizing user flows through data-driven UX. I also thrive in fast-paced environments where clear documentation and scalable design systems help teams ship high-quality products on schedule.

Available to hire

Hi, I’m Masoumeh Atashpaz, a UI/UX Designer and Web Designer with over 10 years of experience delivering modern, data-driven digital products across EdTech, B2B, and startup environments. I design and build dynamic Wix CMS websites, including complex content structures, user roles, password-protected areas, and ecommerce setups. I’m known for fast, organized delivery under tight deadlines and for creating intuitive hierarchical systems such as multilevel Program → Team → Player datasets.

I enjoy turning complex data into clean interfaces, collaborating across teams to define content structure, filters, and search patterns, and continuously optimizing user flows through data-driven UX. I also thrive in fast-paced environments where clear documentation and scalable design systems help teams ship high-quality products on schedule.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Persian

Fluent

Turkish

Advanced

Azerbaijani

Fluent

Work Experience

UX Lead at Cheribim

August 1, 2025 - August 1, 2025

Led UX for a government-regulated platform for historic building preservation and multi-role document workflows. Ran UX audits and stakeholder workshops; simplified complex approval and finance flows used by contractors, admins, and finance teams. Produced production-ready Figma components and page templates aligned to a lightweight design system and accessible layouts. Partnered with engineering in sprints; wrote issues, refined stories, and supported rapid iterations on small, time-boxed changes. Balanced usability, performance, and delivery constraints to ship pragmatic improvements.

UI/UX Designer & PM Specialist at FaraDars EdTech

April 1, 2024 - April 1, 2024

Designed core learner and course experiences for a large EdTech platform with millions of users. Built wireframes, prototypes, and high-fidelity UI in Figma; collaborated closely with engineering and analytics. Redesigned course pages resulting in a reported ~80% conversion uplift; validated with A/B testing and iterative UX improvements. Partnered with PMs on roadmap, prioritization, and sprint delivery across cross-functional squads. Supported design system evolution: consistent typography, spacing, and components for web and mobile web.

Digital Marketer at Kaprila Digital Marketing

November 1, 2018 - November 1, 2018

Planned and executed data-driven campaigns for B2B clients; collaborated with web developers on landing pages and UI tweaks.

Learning Experience Designer at MatlabSite Online Education

August 1, 2016 - August 1, 2016

Designed interactive online courses; collaborated with SMEs; contributed to >200k enrollments across multiple topics.

UI/UX Designer & Product Development Specialist at FaraDars EdTech

April 1, 2024 - April 1, 2024

Designed and shipped dynamic, data-driven interfaces for course libraries and profile systems. Created modular UI systems suitable for scaling large multi-category content. Performed A/B tests to improve layouts, leading to a 35% increase in course conversions. Collaborated cross-functionally to define content structure, filters, and search patterns.

Learning Experience Designer at MatlabSite Online Education

November 1, 2018 - November 1, 2018

Designed interactive, user-friendly content pages with strong focus on structure and readability. Supported over 200,000 enrollments across courses.

Digital Marketer at Kaprila Digital Marketing

August 1, 2016 - August 1, 2016

Planned and executed digital marketing campaigns for B2B clients. Developed strategies to promote client brands and drive online traffic. Managed social media accounts to increase brand visibility. Analyzed marketing data to measure performance and make data-driven decisions.