I'm a marketing and branding-focused educator with over a decade of industry experience across advertising, media, and design. I enjoy guiding students to turn theory into practical campaigns and real-world projects that resonate with audiences. My approach blends hands-on workshops with critical thinking to help learners develop market-ready skills and creative confidence. I thrive on building collaborative, studio-like learning environments and connecting classrooms with industry partners. When I'm not teaching, I help organizations craft compelling brand stories and innovative communication strategies.

Pirakash

I'm a marketing and branding-focused educator with over a decade of industry experience across advertising, media, and design. I enjoy guiding students to turn theory into practical campaigns and real-world projects that resonate with audiences. My approach blends hands-on workshops with critical thinking to help learners develop market-ready skills and creative confidence. I thrive on building collaborative, studio-like learning environments and connecting classrooms with industry partners. When I'm not teaching, I help organizations craft compelling brand stories and innovative communication strategies.

Available to hire

I’m a marketing and branding-focused educator with over a decade of industry experience across advertising, media, and design. I enjoy guiding students to turn theory into practical campaigns and real-world projects that resonate with audiences. My approach blends hands-on workshops with critical thinking to help learners develop market-ready skills and creative confidence.

I thrive on building collaborative, studio-like learning environments and connecting classrooms with industry partners. When I’m not teaching, I help organizations craft compelling brand stories and innovative communication strategies.

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Language

Tamil
Fluent
Malay
Fluent
English
Fluent

Work Experience

Programme Leader at SEGI University & College Kota Damansara
January 1, 2025 - Present
Leading the Advertising/Branding and Mass Communication programs; responsible for curriculum oversight, stakeholder liaison, and maintaining the institution's academic and industry-standard image.
Senior Lecturer (Full-Time) at SEGI University & College Kota Damansara
January 1, 2025 - October 1, 2025
Teaching and mentoring across Diploma and Degree programs in Film Appreciation, Broadcasting, Visual Analysis, Videography, TV/Online Broadcast Journalism, Documentary Feature Production, Editing & Post Production, and Research Projects; supervising qualitative research.
Part-Time Senior Lecturer at Manipal International University
March 1, 2023 - October 1, 2025
Teaching subjects including Advanced Graphics and Layout and Introduction to 3D Animation for Degree programs.
Lecturer (Full-Time) at UCSI College
January 1, 2021 - October 1, 2025
Lecturer across multiple programs including Photography, Business Communication, Advertising, Mass Communication, Multimedia Applications, Design and Thinking, Visual Communication, and Mass Communication Foundation.
Trainer at Six Sigma Synergy Sdn Bhd
January 1, 2019 - October 1, 2025
Conducted Adobe Photoshop workshops at basic, intermediate, and advanced levels.
Lecturer (Full-Time) at Asia Pacific Institute of Information Technology (APIIT)
January 1, 2018 - October 1, 2025
Delivered courses including Client Brief Concept, Informing Masses, Brand Implementation, Future Thinking, Design Theory and Practice across Degree and Diploma programs.
Adjunct Lecturer at Malaysian Institute of Art
January 1, 2017 - October 1, 2025
Taught Digital & Imaging Text 2 and Interactive and Moving Images 2 for Diploma programs.
Part-Time Lecturer at Tunku Abdul Rahman University College
January 1, 2015 - October 1, 2025
Delivered Design Fundamental and Multimedia Production for Advertising for Degree programs.
Marketing and Communication Executive at eRemit (Merchantrade Asia)
January 1, 2013 - October 1, 2025
Marketing and communications roles within financial services; involved in campaigns and corporate communications.
Senior Graphic Designer at TMIM info Media (Yellowpages Sdn Bhd), Kuala Lumpur
January 1, 2010 - October 1, 2025
Lead graphic design for Yellow Pages publications, branding and design development.
Junior Graphic Designer at Adstream Design Sdn Bhd
December 31, 2006 - October 1, 2025
Assisted in design projects and production tasks as a junior designer.
Programme Leader at SEGI University & College Kota Damansara
January 1, 2025 - Present
Lead and coordinate programs within SEGi University Group, including curriculum development, governance, and external engagement, with a focus on advertising, branding, mass communication and design education.
Full-Time Senior Lecturer at SEGI University & College Kota Damansara
December 31, 2025 - October 1, 2025
Lectured across the Faculty of Business, Accountancy, Communication & Hospitality Management in subjects such as Film Appreciation, Understanding Broadcasting, Visual Analysis, Videography, TV & Online Broadcast Journalism, Documentary Feature Production, Editing & Post Production; supervised qualitative research projects.
Part-Time Senior Lecturer at Manipal International University
March 31, 2023 - October 1, 2025
Part-time teaching in Advanced Graphics & Introduction to 3D Animation for degree programs.
Full-Time Lecturer at UCSI College
December 31, 2021 - October 1, 2025
Lectured across Photography, Business Communication, Multimedia Applications, Advertising, Broadcasting, Film Studies, Media Law & Ethics, Management, and Video Production; contributed to course delivery for Diploma & Degree programs.
Part-Time Lecturer at Erican College
December 31, 2019 - October 1, 2025
Lectured in CAD, Drawing, Visual Communication and Desktop Publishing for Diploma programs.
Trainer at Six Sigma Synergy Sdn Bhd
December 31, 2019 - October 1, 2025
Delivered Adobe Photoshop workshops (Basic, Intermediate, Advanced) as part of a School of Mass Communication / Graphic Design engagement.
Lecturer at Asia Pacific Institute of Information Technology (APIIT)
December 31, 2018 - October 1, 2025
Full-time lecturer in Mass Media, Arts and Design faculties; taught subjects including Brand Implementation, Future Thinking, Design Theory and Practice, and related coursework for Degree and Diploma programs.
Adjunct Lecturer at Malaysian Institute of Art
December 31, 2017 - October 1, 2025
Part-time teaching in Digital & Imaging Text and Interactive and Moving Images for Diploma programs.
Part-Time Lecturer at Tunku Abdul Rahman University College
December 31, 2015 - October 1, 2025
Lectured in Design Fundamental and Multimedia Production for Advertising for Degree programs.
Marketing and Communication Executive at eRemit (Merchantrade Asia)
December 31, 2013 - October 1, 2025
Handled marketing and communication functions, coordinating campaigns and branding activities in a corporate environment.
Senior Graphic Designer at TMIM info Media (Yellowpages Sdn Bhd)
December 31, 2010 - October 1, 2025
Led design and production for Yellow Pages materials; contributed to creative direction and graphic execution.
Junior Graphic Designer at Adstream Design Sdn Bhd
December 31, 2006 - October 1, 2025
Contributed to graphic design projects and production.
Programme Leader at SEGi University & College Kota Damansara
January 1, 2025 - Present
Lead programme activities and duties as assigned by university leadership, upholding the institution's image and standards.
Full-Time Senior Lecturer at SEGI University & College Kota Damansara
January 1, 2025 - October 1, 2025
Lectured across Film & Broadcasting related subjects; contributed to curriculum and student development in Mass Communication.
Research Supervisor – Qualitative Research at SEGi University
January 1, 2021 - Present
Supervised Bachelor of Mass Communication students in qualitative research, guiding methodologies, data analysis, and academic integrity.
Part-Time Senior Lecturer at Manipal International University
March 1, 2023 - October 1, 2025
Delivered courses in Advanced Graphics and 3D Animation for degree programs.
Full-Time Lecturer at UCSI College
January 1, 2021 - October 1, 2025
Taught across Photography, Business Communication, Multimedia Application, Advertising, Broadcasting and related modules.
Part-Time Lecturer at Erican College
January 1, 2019 - October 1, 2025
Lectured in Design and Mass Communication topics for diploma programs.
Trainer at Six Sigma Synergy Sdn Bhd
January 1, 2019 - October 1, 2025
Delivered Adobe Photoshop workshops at basic to advanced levels.
Full-Time Lecturer at Asia Pacific Institute of Information Technology (APIIT)
January 1, 2018 - October 1, 2025
Lectured on design and media subjects including Client Brief Concept, Brand Implementation, and Advertising.
Adjunct Lecturer at Malaysian Institute of Art
January 1, 2017 - October 1, 2025
Taught Digital & Imaging, Interactive and Moving Images for diploma programs.
Part-Time Lecturer at Tunku Abdul Rahman University College
January 1, 2015 - October 1, 2025
Delivered Design Fundamentals and Multimedia Production for Advertising.
Marketing and Communication Executive at eRemit (Merchantrade Asia)
January 1, 2013 - October 1, 2025
Managed marketing communications activities and branding efforts.
Senior Graphic Designer at TMIM info Media (Yellowpages Sdn Bhd)
January 1, 2010 - October 1, 2025
Led graphic design projects for directory and advertising materials.
Junior Graphic Designer at Adstream Design Sdn Bhd
January 1, 2006 - October 1, 2025
Supported design production and layout tasks for branding and marketing collateral.
Programme Leader at SEGI University & College Kota Damansara
January 1, 2025 - Present
Programme leadership for Advertising / Brand / Mass Communication programs; oversees curriculum development and academic operations.
Senior Lecturer at SEGI University & College Kota Damansara
December 31, 2025 - October 1, 2025
Lecturer in Faculty of Business, Accountancy, Communication & Hospitality Management. Taught modules including Film Appreciation, Understanding Broadcasting, Visual Analysis, Videography, TV & Online Broadcast Journalism, Managing TV Program & Production, Documentary Feature Production, Editing & Post Production; supervised Qualitative Research.
Senior Lecturer at Manipal International University
March 31, 2023 - October 1, 2025
Part-Time Senior Lecturer; taught Advanced Graphics & Layout; Introduction to 3D Animation.
Lecturer at UCSI College
December 31, 2021 - October 1, 2025
Full-Time Lecturer; courses included Introduction to Photography, Business Communication, Multimedia Applications, Introduction to Advertising, Introducing to Broadcasting, Film Studies, Media Law & Ethics, Fundamental of Management, Introduction to Video Production, Design and Thinking, Visual Communication, Mass Communication.
Part-Time Lecturer at Erican College
December 31, 2020 - October 1, 2025
Lecturer; subjects included Introduction to CAD/Digital Design related courses; CAD 1 & 2, Visual Communication, Desktop Publishing 2, Design Fundamentals, Multimedia Production for Advertising, etc.
Marketing and Communication Executive at eRemit (Merchantrade Asia)
December 31, 2013 - October 1, 2025
Marketing communications executive; managed campaigns, branding initiatives and coordination across channels.
Senior Graphic Designer at TMIM info Media (Yellowpages Sdn Bhd)
December 31, 2010 - October 1, 2025
Graphic design for Yellow Pages; branding, layout and artwork for print and digital media.
Junior Graphic Designer at Adstream Design Sdn Bhd
December 31, 2006 - October 1, 2025
Graphic design and layouts for various clients.
Programme Leader at SEGI University & College Kota Damansara
January 1, 2025 - Present
Lead and coordinate the advertising/brand/communication programs, oversee curriculum alignment with industry, foster cross-disciplinary collaboration, and mentor students for professional success. Represent the program in academic and external engagements.
Full-Time Senior Lecturer at SEGI University & College Kota Damansara
January 1, 2025 - October 1, 2025
Lectured across multiple modules in mass communication and branding; supervised Bachelor of Mass Communication qualitative research projects; facilitated ethical research discussions and industry-informed practice.
Part-Time Senior Lecturer at Manipal International University
March 1, 2023 - October 1, 2025
Delivered Advanced Graphics and Layout and Introduction to 3D Animation modules; supported program development and student mentorship.
Full-Time Lecturer at UCSI College
January 1, 2021 - October 1, 2025
Taught courses including Introduction to Photography, Business Communication, Multimedia Applications, and Visual/Graphic design-related modules; contributed to curriculum development.
Part-Time Lecturer at Erican College
January 1, 2020 - October 1, 2025
Lectured in areas related to mass communication, design, and media production; supported student projects and assessments.
Trainer at Six Sigma Synergy Sdn Bhd
December 31, 2019 - October 1, 2025
Delivered Adobe Photoshop workshop series (Basic to Advanced) as part of professional development programs.
Full-Time Lecturer at APIIT
January 1, 2018 - October 1, 2025
Courses included Client Brief Concept, Brand Implementation, Future Thinking, Design Theory and Practice, and Advertising & The Media in the 21st Century.
Adjunct Lecturer at Malaysian Institute of Art
January 1, 2017 - October 1, 2025
Taught Digital & Imaging Text 2 and Interactive & Moving Images 2 within the creative design curriculum.
Part-Time Lecturer at Tunku Abdul Rahman University College
January 1, 2015 - October 1, 2025
Delivered Design Fundamental and Multimedia Production for Advertising across degree programs.

Education

Master at Universiti Sains Malaysia (USM)
January 11, 2030 - October 1, 2025
Master at University Sains Malaysia (USM)
January 11, 2030 - October 1, 2025
Master at Universiti Sains Malaysia (USM)
January 11, 2030 - October 1, 2025
Master at USM
January 11, 2030 - October 1, 2025
Master at USM
January 11, 2030 - October 1, 2025

Qualifications

Creative Writing
January 11, 2030 - October 1, 2025
Microsoft Office Project Planning & Management (PPM)
January 11, 2030 - October 1, 2025
Kursusu Induksi Pentauliahan Persijilan Kemahiran Malaysia (PP -PPD -PPB)
January 11, 2030 - October 1, 2025
Photoshop Workshop
January 11, 2030 - October 1, 2025
Creative Writing
January 11, 2030 - October 1, 2025
Microsoft Office Project Planning & Management (PPM)
January 11, 2030 - October 1, 2025
Kursusu Induksi Pentauliahan Persijilan Kemahiran Malaysia (PP -PPD -PPB)
January 11, 2030 - October 1, 2025
Photoshop workshop
January 11, 2030 - October 1, 2025
Creative Writing
January 11, 2030 - October 1, 2025
Microsoft Office Project Planning & Management (PPM)
January 11, 2030 - October 1, 2025
Kursusu Induksi Pentauliahan Persijilan Kemahiran Malaysia (PP-PPD-PPB)
January 11, 2030 - October 1, 2025
Photoshop Workshop
January 11, 2030 - October 1, 2025
Creative Writing
January 11, 2030 - October 1, 2025
Microsoft Office Project Planning & Management (PPM)
January 11, 2030 - October 1, 2025
Kursusu Induksi Pentauliahan Persijilan Kemahiran Malaysia (PP -PPD -PPB)
January 11, 2030 - October 1, 2025
Photoshop workshop
January 11, 2030 - October 1, 2025
Creative Writing
January 11, 2030 - October 1, 2025
Microsoft Office Project Planning & Management (PPM)
January 11, 2030 - October 1, 2025
Kursusu Induksi Pentauliahan Persijilan Kemahiran Malaysia (PP -PPD -PPB)
January 11, 2030 - October 1, 2025
Photoshop workshop
January 11, 2030 - October 1, 2025

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Other