Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

A strategic Marketing leader with extensive experience guiding organizations through digital transformations, rebrands, and multi-channel campaigns across financial services, healthcare, technology, and corporate sectors. Brings a consultative approach to every engagement,translating complex objectives into clear roadmaps, aligning cross-functional teams, and optimizing resources for measurable impact. Recognized for people-first leadership and a structured, agile mindset that ensures initiatives are delivered on time, on budget, and in alignment with business goals.…A strategic Marketing leader with extensive experience guiding organizations through digital transformations, rebrands, and multi-channel campaigns across financial services, healthcare, technology, and corporate sectors. Brings a consultative approach to every engagement,translating complex objectives into clear roadmaps, aligning cross-functional teams, and optimizing resources for measurable impact. Recognized for people-first leadership and a structured, agile mindset that ensures initiatives are delivered on time, on budget, and in alignment with business goals.

Maxine Grant

Marketing Strategist, Marketing Consultant, Digital Marketer, +3





A strategic Marketing leader with extensive experience guiding organizations through digital transformations, rebrands, and multi-channel campaigns across financial services, healthcare, technology, and corporate sectors. Brings a consultative approach to every engagement,translating complex objectives into clear roadmaps, aligning cross-functional teams, and optimizing resources for measurable impact. Recognized for people-first leadership and a structured, agile mindset that ensures initiatives are delivered on time, on budget, and in alignment with business goals.…A strategic Marketing leader with extensive experience guiding organizations through digital transformations, rebrands, and multi-channel campaigns across financial services, healthcare, technology, and corporate sectors. Brings a consultative approach to every engagement,translating complex objectives into clear roadmaps, aligning cross-functional teams, and optimizing resources for measurable impact. Recognized for people-first leadership and a structured, agile mindset that ensures initiatives are delivered on time, on budget, and in alignment with business goals.

Available to hire

A strategic Marketing leader with extensive experience guiding organizations through digital transformations, rebrands, and multi-channel campaigns across financial services, healthcare, technology, and corporate sectors. Brings a consultative approach to every engagement,translating complex objectives into clear roadmaps, aligning cross-functional teams, and optimizing resources for measurable impact. Recognized for people-first leadership and a structured, agile mindset that ensures initiatives are delivered on time, on budget, and in alignment with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager at NRI Industrial Sales

June 30, 2025 - October 1, 2025

Designed and implemented Project Marketing SOPs, creating workflows and structures that improved consistency, efficiency, and reporting across teams. Directed the company’s global rebrand and public relations strategy, positioning NRI’s brand for expansion into European markets. Planned and executed the ISO14001:2014 certification campaign, aligning with sustainability and compliance standards while strengthening the company’s global credibility. Coordinated corporate events in North America and Europe (Poland), increasing visibility and stakeholder engagement. Developed and executed multi-channel marketing campaigns (social media, paid media, PR, and digital), building brand presence and driving measurable engagement. Created and delivered the company’s communication strategy, aligning leadership, employees, and external audiences under a unified voice.

Lead Project & Digital Manager at Creative Bang Lab Agency

June 30, 2024 - October 1, 2025

Secured independent contracts and acted as PMO, leading a team of digital specialists while mentoring and training them to deliver high-quality client projects. Managed client relationships end-to-end, serving as the primary contact to align expectations, scope, and deliverables across multiple industries. Directed cross-channel campaigns (digital, paid media, social, content), optimizing workflows and creative assets to improve efficiency, ROI, and brand visibility. Translated complex client requests into actionable project plans and creative briefs, collaborating with designers and stakeholders to ensure on-time, on-budget delivery. Built and implemented communication and product positioning strategies, strengthening client engagement and long-term retention. Delivered transparent reporting through KPIs, dashboards, and regular updates, keeping stakeholders at all levels informed of progress and results.

Creative Project Manager at Saje Natural Wellness

October 31, 2023 - October 1, 2025

Directed development of promotional materials (digital email, creative material, paid media, onsite mall materials) across digital and retail channels. Utilized Asana to streamline workflows, align cross-functional teams, and ensure on-time delivery. Supported rebrand consistency by guiding internal/external stakeholders through approvals and execution. Built reporting campaign structures that provided visibility to leadership on timelines and KPIs.

Marketing Automation Manager at Syngenta Canada Inc.

August 31, 2018 - October 1, 2025

Managed and partnered with Deloitte on a global initiative, contributing digital marketing project leadership to align digital strategy with growth marketing objectives. Implemented a digital transformation project, standardizing lead generation and integrating Salesforce. Ensured compliance with agriculture industry regulations, delivering campaigns within legal and accessibility frameworks. Managed stakeholder travel, budgets, and event operations as part of large-scale program coordination. Oversaw and implemented Agile workflows to strengthen digital marketing execution across SEO/SEM, paid media, email, social, and automation. Optimized and maintained digital platforms (websites, CRM, and in-app experiences) to drive efficiency and campaign effectiveness.

Sr. Marketing Consultant at Bell Business Markets

February 28, 2022 - October 1, 2025

Managed high-impact marketing initiatives for B2B and enterprise clients. Directed internal agencies and creative vendors to deliver paid media campaigns across multiple platforms. Developed campaign calendars, briefs, and timelines that aligned with corporate objectives. Mentored junior marketers, embedding project governance and reporting practices within the team. Oversaw and implemented Agile workflows to improve execution of digital marketing initiatives including SEO/SEM, paid media, email marketing, social media, and marketing automation. Managed and optimized digital platforms (websites, in-apps, CRM systems) to support business and marketing objectives.

Marketing Automation Manager at Veem Canada

November 30, 2022 - October 1, 2025

Designed and implemented customer lifecycle automation workflows. Developed KPIs and attribution models, presenting post-campaign analytics to senior leadership. Created new SOPs that streamlined workflows and improved project team efficiency.

Sr. Project Marketing Manager at Bank of Montreal (BMO)

June 30, 2021 - October 1, 2025

Led full lifecycle of a major website redesign and consolidation project, managing cross-functional teams of designers, developers, and content specialists. Coordinated with legal and compliance teams to ensure adherence to banking regulations, accessibility standards, and risk management. Oversaw budgets and project timelines, delivering milestones on time and within scope. Implemented project communication strategies, improving collaboration and transparency across stakeholders. Identified risks early and deployed mitigation strategies to keep the project on track.

Marketing Manager at Think Research

April 30, 2020 - October 1, 2025

Acted as Marketing Director in a SaaS healthcare company, while leading a full rebrand completed in 6 months and delivering retention and acquisition initiatives that directly supported business growth. Designed KPIs and implemented funnel campaigns that increased web traffic and conversions. Collaborated with senior directors and product leads to execute campaigns within compliance and accessibility frameworks. Oversaw the Customer Journey project, creating CRM datasets and custom objects, while tracking project timelines, budgets, and deliverables with regular status updates to stakeholders. Managed sprints and workflows across display ads, SEO/SEM, and website communications, ensuring on-time delivery and alignment with organizational priorities.

Digital Marketing Manager at Livingston International

March 31, 2017 - October 1, 2025

Turned around underperforming campaigns by optimizing copy, subject lines, and CTAs. Increased email open rates from 8% to 30% and CTR from 0% to 12%. Collaborated with cross-functional teams to deliver webinars and digital campaigns, improving client retention by 30%. Managed vendors, budgets, and timelines to execute multi-channel programs. Implemented agile workflows to improve execution across SEO/SEM, paid media, email marketing, social media, and marketing automation. Managed and optimized digital platforms (corporate websites, CRM, and customer portals) to support enterprise marketing and sales objectives.