Available to hire
I’m Bela Scalabrin, a Strategic Public Relations Director and luxury brand communications specialist, based in Lisbon. I drive integrated PR and brand communications across European and Brazilian markets, crafting compelling stories that resonate with premium audiences.
Over 5+ years, I have secured high-profile media placements, built relationships with top media and Forbes contributors, managed crisis communications, and orchestrated premium brand activations. I thrive on cross-cultural storytelling and multilingual campaigns.
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced
Italian
Advanced
French
Intermediate
Work Experience
Public Relations Director at G Habits
November 2, 2024 - PresentDeveloped and executed integrated PR strategies for a premium wellness brand across European markets; secured €50K+ worth of media coverage through strategic press placements and media relations; built relationships with 50+ luxury lifestyle journalists and Forbes contributors, achieving a 35% increase in positive coverage; managed crisis communications during product launches, maintaining 95% positive brand sentiment; orchestrated 15+ high-profile brand events including Coffee Pulse Madrid generating 50K+ media impressions; led influencer relations with luxury wellness personalities, driving a 100% increase in brand mentions; coordinated multilingual campaigns across Portuguese, Spanish, and English-speaking markets; established strategic partnerships with premium venues for exclusive brand activations.
Co-Founder & Communications Director at CIÒ Sustainable Luxury Marketplace
January 2, 2024 - October 1, 2025Co-founded and led PR and communications for a sustainable luxury marketplace; developed and executed PR strategies across Brazilian markets; secured 300+ media mentions across luxury fashion and sustainability publications; achieved 85% positive sentiment; built brand positioning; managed crisis communications during supply chain challenges; secured partnerships with high-profile sustainable fashion influencers and opinion leaders; coordinated press events and executive media interviews achieving industry recognition; drove 15% YoY revenue increases through PR-driven product launches; fostered an innovation culture and resonated with high-end clients.
Public Relations Manager at Endeleza International
December 1, 2021 - October 1, 2025Executed targeted PR campaigns increasing donor engagement by 7% through strategic media outreach; Managed international media relations across multiple markets; Coordinated press conferences and media events for development programs in Kenya; developed crisis communications protocols to protect NGO reputation.
Public Relations Director at GhabitS
November 1, 2024 - PresentDeveloped and executed integrated PR strategies for a premium wellness brand across Portuguese and Spanish markets; secured media coverage; built relationships with 50+ luxury journalists and Forbes contributors; managed crisis communications and guided 15+ high-profile brand events; led influencer relations and multilingual campaigns; established partnerships with premium venues for exclusive brand activations.
Co-Founder & Communications Director at CIOSustainable Luxury Marketplace
January 1, 2024 - October 1, 2025Led PR and communications for a sustainable luxury marketplace in Brazil; generated 300+ media mentions and 85% positive sentiment; secured partnerships with luxury media and influencers; oversaw brand activations and events; managed cross-market campaigns in Brazil and beyond.
Public Relations Manager at Endeleza International
December 1, 2021 - October 1, 2025Executed targeted PR campaigns increasing donor engagement by 7% through strategic media outreach; coordinated press conferences and media relations across multiple markets.
Education
Bachelor's Degree in Public Relations at Pontifícia Universidade Católica do Paraná
February 1, 2019 - August 1, 2022Diploma in Fashion Design; Specialization in Strategic Communications and Media Relations at Lisbon School of Design
September 1, 2023 - June 1, 2024Bachelor's Degree in Communications Sciences at Instituto Superior de Ciências Sociais e Políticas, Universidade de Lisboa
September 1, 2022 - June 1, 2023Bachelor's Degree in Public Relations at Pontifícia Universidade Católica do Paraná
February 1, 2019 - August 1, 2022Diploma in Fashion Design at Lisbon School of Design
September 1, 2023 - June 1, 2024Bachelor's Degree in Communications Sciences at Instituto Superior de Ciências Sociais e Políticas, Universidade de Lisboa
September 1, 2022 - June 1, 2023Advanced studies in media theory and international communications at Instituto Superior de Ciências Sociais e Políticas, Universidade de Lisboa
January 11, 2030 - October 1, 2025LVMH Inside Certificate Program at LVMH Inside
December 1, 2024 - October 1, 2025Qualifications
LVMH Inside Certification Program
December 2, 2024 - October 1, 2025LVMH Inside Certificate Program
December 1, 2024 - October 1, 2025Diploma in Fashion Design
September 1, 2023 - June 1, 2024Specialization in Strategic Communications and Media Relations
January 11, 2030 - October 1, 2025Industry Experience
Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Consumer Goods
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