Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Advanced
Dutch
Beginner
Work Experience
Head of Growth Marketing and Partnerships at Standard
January 1, 2025 - PresentLed marketing strategy across Standard-owned companies; managed lead acquisition campaigns (WebHawk, Real Intent, Tech Buzz); optimized sales funnels and SEO; spearheaded partnerships and multi-channel growth initiatives.
Account Manager – Customer Success at Rising Tides
January 1, 2025 - PresentOversee customer success for tech accounts, consult on marketing strategies, and lead monthly/annual marketing plans; manage a team of 4 to ensure calendar execution and results.
Account Manager – Paid Ads at 1337 LLG
January 1, 2025 - PresentOversee all clients' paid ads accounts, craft strategies, optimize funnels, drive results, maintain agency loyalty, and grow referrals through client successes.
Media Buyer at CPR Certification Labs
January 1, 2025 - PresentManaged Meta and Google ads, optimized and analyzed sales funnels; achieved profitability within roughly one month (CR 60.46%, CPC $10.78 for a $129 product).
Global Head of Marketing and Sales at Trivent
December 31, 2024 - October 1, 2025Led re-branding and digitalization, built a new website integrated with GA4, Mailchimp, GTM, and HubSpot to launch paid campaigns; identified new B2B opportunities via ZoomInfo and Apollo, increasing revenue by 20% and doubling qualified leads; strengthened client relationships to secure long-term programs.
Brand Manager Intern at Keshua Nutraceutical Foods
December 31, 2017 - October 1, 2025Worked with the trade marketing team to identify cost-effective opportunities, negotiated product placements, and developed content marketing campaigns for Coca Libre Gum, Tara Candy, Coca Candy with an ads budget of €15,000.
Head of Growth Marketing and Partnerships at Standard
January 1, 2025 - PresentLed marketing strategy and execution across multiple Standard-owned companies, including WebHawk, Real Intent, and Tech Buzz. Managed lead acquisition campaigns in Google and Meta Ads, optimized landing pages and sales funnels, oversaw the SEO for the main website, and built growth programs across partnerships and influencer initiatives. Drove conversions and scaled paid and organic channels while leading a cross-functional team and partner ecosystem.
Account Manager – Customer Success at Rising Tides
January 1, 2025 - PresentResponsible for customer success for tech accounts, consulting marketing strategies aligned to client needs, and delivering on-time with efficiency. Led monthly and yearly marketing strategies for each client and managed a team of 4 to ensure calendar execution and desired results.
Account Manager – Paid Ads at 1337 LLG
January 1, 2025 - PresentOversee all clients' paid ads accounts; consult, craft strategies, optimize funnels, drive results, maintain agency loyalty, and increase referrals through client success initiatives.
Media Buyer at CPR Certification Labs
January 1, 2025 - PresentManaged Meta and Google Ads accounts; optimized and analyzed sales funnels, achieving profitability improvements (e.g., CR around 60.46% and CPC $10.78 for a $129 product).
Global Head of Marketing and Sales at Trivent
December 31, 2024 - October 1, 2025Led re-branding and digitalization, building a new website integrated with Google Analytics 4, Mailchimp, Google Tag Manager, and HubSpot to power paid campaigns. Identified new B2B opportunities using ZoomInfo and Apollo, increasing workflow efficiency and revenue by 20% and doubling qualified lead acquisition. Cultivated client relationships to secure long-term premium brand programs.
Brand Manager Intern at Keshua Nutraceutical Foods
January 1, 2017 - October 1, 2025Worked with the trade marketing team to identify cost-effective opportunities and negotiated product placements. Developed content marketing campaigns for Coca Libre Gum, Tara Candy, and Coca Candy with an ads budget of €15,000.
Education
Executive Master in Marketing and Sales at ESADE Business School
January 1, 2023 - January 1, 2024Bachelor in Marketing and Communications at UPC, Lima, Peru
January 1, 2013 - January 1, 2018Executive Master in Marketing and Sales at ESADE Business School
January 1, 2023 - January 1, 2024Bachelor in Marketing and Communications at UPC (Universidad Peruana de Ciencias Aplicadas)
January 1, 2013 - January 1, 2018Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Healthcare, Education, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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