Available to hire
Hi, I’m Nikita Lakhani, a Toronto-based digital marketing professional with 8+ years of experience driving paid media strategies and optimizing high-value ad budgets for 40+ client accounts. I lead a team of seven Paid Media Specialists, set OKRs, mentor individuals, and collaborate with senior leadership to align campaigns with business goals.
I thrive in fast-paced environments where data-driven insights translate into tangible revenue growth. I enjoy building scalable SOPs, conducting quarterly business reviews with clients, and delivering actionable dashboards that enhance transparency and performance.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Paid Ads Director at Qode Media Inc.
October 1, 2022 - PresentLed the paid media function across 40+ Google Ads accounts, driving $1.4M YoY revenue growth (41.5%) for two mid-market clients (fashion and home improvement) by launching performance-driven campaigns in collaboration with Google's Mid-Market Sales team, including NCA goal-based, Demand Gen, and remarketing strategies. Drove quarterly business reviews and strategic discussions with clients, resulting in 25% increase in account performance and consistently exceeding revenue targets, achieving $650K in Q4 2024 against a $520K goal. Directed and mentored a team of 5 Paid Media Specialists managing 40+ Google Ads accounts, overseeing $500K+ quarterly spend, enabling independence to manage 7+ accounts each. Consulted proactively with clients on a quarterly basis, identifying growth drivers and tailoring data-backed digital marketing strategies. Spearheaded annual budget planning, optimizing $80K+ monthly ad spend and boosting marketing ROI by 15% through allocation improvements and channel
Subject Matter Expert – Google Customer Solutions (Vendor) at Cognizant Technology Solutions
April 1, 2022 - October 1, 2025Trained and mentored 10+ onboarding batches of Google Ads specialists across EMEA, AMER, and APAC regions, enabling new hires to confidently manage SMB client portfolios within 6 weeks of onboarding. Conducted QA for 700+ campaign cases in a single quarter (vs. target 500), earning Top QA recognition. Led strategy sessions and live floor support post-training to guide specialists through client interactions, objection handling, and campaign optimization best practices. Collaborated with cross-functional teams (GMS, Autopilot, LCS) to implement performance-focused campaign improvements, driving measurable lifts in CTR and ROAS across audited accounts. Delivered campaign audits and live optimization support using tools like Google Ads Editor and Keyword Planner, boosting campaign performance and client satisfaction for SMB advertisers. Identified recurring issues across campaign performance, initiated corrective training programs, and implemented SOPs that improved specialist accuracy an
Senior Account Manager – Google Customer Solutions (Vendor) at Regalix
January 1, 2018 - October 1, 2025Optimized 120+ Google Ads accounts per quarter for SMBs in the UK and South Africa, consistently exceeding the target of 90 accounts while improving campaign performance and client satisfaction. Conducted one-on-one consultations with business owners, using screen sharing and real-time edits to explain campaign recommendations, improving client retention and upsell rates. Analyzed client goals and developed tailored PPC strategies, bridging business objectives with platform capabilities to maximize advertising ROI. Strengthened client relationships through proactive communication and data-backed insights, contributing to revenue growth and increased account longevity.
Paid Ads Director at Qode Media Inc.
October 1, 2022 - PresentLed performance-driven campaigns across Google Ads for 40+ accounts, driving $1.4M YoY revenue growth for two mid-market clients, and managed $500K quarterly ad spend. Mentored a team of 5 Paid Media Specialists, standardized reporting workflows, conducted quarterly business reviews, and launched multi-channel campaigns (Search, Display, Video, Demand Gen) achieving ROAS of 6+ across high-value accounts and a 25% improvement in overall performance.
Subject Matter Expert – Google Customer Solutions (Vendor) at Cognizant Technology Solutions
April 1, 2022 - October 1, 2025Trained and mentored 10+ onboarding batches of Google Ads specialists across EMEA, AMER, and APAC regions, enabling new hires to confidently manage SMB client portfolios within six weeks. Conducted QA for 700+ campaign cases in a quarter, led strategy sessions and live-floor support, and delivered audits using Google Ads Editor and Keyword Planner to improve campaign performance and client satisfaction. Implemented SOPs to reduce QA escalations by 20% and presented insights to stakeholders to align training with quarterly growth goals.
Senior Account Manager – Google Customer Solutions (Vendor) at Regalix
January 1, 2018 - October 1, 2025Optimized 120+ Google Ads accounts per quarter for SMBs in the UK and South Africa, consistently exceeding the target of 90 accounts. Conducted one-on-one consultations with business owners, leading to improved client retention and upsell rates. Analyzed client goals to develop tailored PPC strategies, and strengthened client relationships through proactive communication and data-backed insights, contributing to revenue growth and longer account lifespans.
Paid Ads Director at Qode Media Inc.
October 1, 2022 - PresentLead SEM strategy and execution for 40+ client accounts, optimizing campaigns to achieve performance KPIs and support strategic objectives. Manage and mentor a Pod of 7 Paid Media Specialists, setting OKRs/KPIs, conducting 1:1s, coaching, and fostering accountability and skill growth. Collaborate with senior leadership to optimize high-value ad budgets, monitor account health, and provide actionable insights via dashboards (GA4, Looker Studio). Conduct quarterly business reviews and strategy discussions with clients, achieving 25% performance improvement and consistently exceeding revenue targets. Develop SOPs and maintain reporting frameworks to standardize operations, optimize campaigns, and enhance client and internal team alignment.
Subject Matter Expert - Trainer at Cognizant Technology Solutions
April 1, 2022 - October 4, 2025Trained five batches of new hires managing EMEA, AMER & APAC SMB clients, reducing ramp-up time by 30% and boosting campaign accuracy by 18% in 90 days. Delivered real-time coaching and campaign troubleshooting to a team of seven ad specialists, reducing client escalations by 40% and increasing resolution speed by 25%. Audited 700+ Google Ads cases in a quarter, receiving Top QA recognition, and implemented data-driven coaching that reduced recurring campaign errors by 22%.
Senior Account Executive at Regalix India Pvt Ltd
January 1, 2018 - October 4, 2025Drove RSA adoption across 90+ SMB accounts per quarter through tailored education sessions and live previews, increasing CTR by 12% in top-performing campaigns. Expanded a UK-based client's reach by launching their first YouTube campaign, generating a 17% uptick in inquiries and a 28% view rate within 6 weeks.
Paid Ads Director at Qode Media Inc.
October 1, 2022 - PresentLead SEM strategy and execution for 40+ client accounts, optimizing campaigns to achieve performance KPIs and support strategic objectives. Manage and mentor a Pod of 7 Paid Media Specialists, setting OKRs and conducting 1:1 coaching. Collaborate with senior leadership to optimize high-value ad budgets, monitor account health, and provide actionable insights via dashboards (GA4, Looker Studio). Conduct quarterly business reviews with clients, achieving a 25% performance improvement and consistently exceeding revenue targets. Develop SOPs and maintain reporting frameworks to standardize ops and improve client and internal alignment.
Subject Matter Expert - Trainer at Cognizant Technology Solutions
April 1, 2022 - October 4, 2025Trained five batches of new hires, managing EMEA, AMER & APAC SMB clients, reducing ramp-up time by 30% and boosting campaign accuracy by 18% in 90 days. Delivered real-time coaching and campaign troubleshooting to a team of seven ad specialists, reducing client escalations by 40% and increasing resolution speed by 25%. Audited 700+ Google Ads cases in a quarter, receiving Top QA recognition and implementing data-driven coaching to reduce recurring campaign errors by 22%.
Senior Account Executive at Regalix India Pvt Ltd
January 1, 2018 - October 4, 2025Drove RSA adoption across 90+ SMB accounts per quarter through targeted education sessions and live previews, increasing CTR by 12% in top-performing campaigns. Expanded a UK client’s reach by launching their first YouTube campaign, generating a 17% uptick in inquiries and a 28% increase in page views within 6 weeks.
Education
Post Graduate Diploma in Business Management at Osmania University
January 11, 2030 - October 1, 2025Post Graduate Diploma in Business Management at Osmania University
January 11, 2030 - October 1, 2025Post Graduate Diploma in Business Management at Osmania University
January 1, 2020 - January 1, 2021Bachelor of Vocational (B.Voc) in Retail Management & IT at Osmania University
January 1, 2014 - January 1, 2017Post Graduate Diploma in Business Management at Osmania University
January 1, 2020 - January 1, 2021Bachelor of Vocational (B.Voc) in Retail Management & IT at Osmania University
January 1, 2014 - January 1, 2017Qualifications
Google Ads Certification: Search
January 11, 2030 - October 1, 2025Google Ads Certification: Display
January 11, 2030 - October 1, 2025Google Ads Certification: Video
January 11, 2030 - October 1, 2025Google Ads Certification: Shopping
January 11, 2030 - October 1, 2025Google Ads Certification: App
January 11, 2030 - October 1, 2025Google Ads Certification: Measurement
January 11, 2030 - October 1, 2025Google Ads Certifications: Search, Display, Video, Shopping, App, Measurement
January 11, 2030 - October 1, 2025Performance Green Belt (Google)
January 11, 2030 - October 4, 2025Google Ads Certifications: Search, Display, Video, App, and Measurement
January 11, 2030 - October 4, 2025Social Impact Mentor – Reach for the Stars (a nationwide mentorship program)
January 11, 2030 - October 4, 2025Google Ads Certification: Search
January 11, 2030 - October 4, 2025Google Ads Certification: Display
January 11, 2030 - October 4, 2025Google Ads Certification: Video
January 11, 2030 - October 4, 2025Google Ads Certification: App
January 11, 2030 - October 4, 2025Google Ads Certification: Measurement
January 11, 2030 - October 4, 2025Google Ads Performance Green Belt
January 11, 2030 - October 4, 2025Reach for the Stars Mentorship Program (Aga Khan Education Services)
January 11, 2030 - October 4, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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