I have 5+ years of experience in social media management, content creation and community engagement. Deliverables include delivering monthly content calendars aligned with strategy, scheduling, engaging with audience and researching trends to adapt in our content strategy.…

Ghazal Ali

I have 5+ years of experience in social media management, content creation and community engagement. Deliverables include delivering monthly content calendars aligned with strategy, scheduling, engaging with audience and researching trends to adapt in our content strategy.…

Available to hire

I have 5+ years of experience in social media management, content creation and community engagement. Deliverables include delivering monthly content calendars aligned with strategy, scheduling, engaging with audience and researching trends to adapt in our content strategy.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Creative and Analytical Social Media Specialist
September 1, 2024 - Present
Creative and analytical social media specialist with over 5 years of experience in creating and executing social media strategies that engage audiences and drive brand growth across the US and Canada. Proficient in strategic content creation, community management, and performance analysis to maximize engagement and growth. Eager to bring my creativity and enthusiasm into all upcoming projects.
Social Media Manager - Canadian English Market at Groupe Abbatiello
September 1, 2024 - Present
Oversee all content production for the Pizza Salvator e and Jackie Coqacco accounts (TikTok, Meta, LinkedIn, X, YouTube, Snapchat) ensuring content aligns with business goals and objectives. Maintain direct supervision with the international production team, overseeing the entire content creation process from ideation to publication, and ensuring quality and consistency across all accounts. Analyze data and performance metrics, tailoring ad campaigns to optimize content performance.
Account Manager & Content Creator at Frenzr Creative Agency
July 1, 2024 - October 1, 2025
Designed and executed multi-media content for client profiles, leading to improved engagement, reach, and website traffic. Collaborated with influencers and industry partners to grow brand presence and drive opportunities.
Social Media Strategist - Canadian English Market at Groupe Abbattielo
January 1, 2023 - Present
Strategize and optimize content and promotions for key accounts; coordinate with production team to ensure content aligns with business goals; monitor performance metrics and adjust campaigns.
Social Media Manager - Canadian English Market at Groupe Abbattielo
November 1, 2022 - Present
Oversee all content production for the Pizza Salvator e and Jackle Coqa accounts; maintain direct supervision with international production team; ensure content aligns with business goals and objectives; manage content production workflows.
Account Manager & Content Creator at Frenzr Creative Agency
October 1, 2022 - October 1, 2025
Managed accounts of 12+ clients across the US and Canada, creating engaging multi-media content for each profile. Leveraged industry and emerging trends, adapting strategies to capitalize on opportunities and stay ahead of competitors. Enhanced brand awareness by initiating partnerships with industry influencers, resulting in growth in engagement, reach, and website visits.
Account Manager & Content Creator at Frenzr Creative Agency
October 1, 2022 - October 1, 2025
Managed the accounts of 12+ clients across a variety of industries in the US and Canada, creating engaging multi-media content for each profile. Leveraged industry and emerging trends, continuously adapting strategies to capitalize on new opportunities and stay ahead of competitors. Enhanced brand awareness by initiating partnerships with industry influencers, resulting in growth in engagement and reach and an increase in website visits and sales.
Designer at Kido Bebe
February 1, 2022 - October 1, 2025
Designed a social media strategy and kick started Kido's online blog, creating weekly blog posts and leading a team of freelance writers.
SEO Specialist & Content Manager at Kido Bebe
February 1, 2022 - October 1, 2025
Designed a social media strategy and kick started Kido’s online blog, creating weekly blog posts and leading a team of freelance writers. Improved website structure and content layout to enhance user experience, adhering to corporate guidelines and SEO best practices, and continuously updated website content through WordPress. Cultivated relationships with influencers for collaborative content creation and promotions.

Education

Graduate Diploma in Communication & Media Production at Concordia University
June 1, 2021 - October 1, 2022
Double Bachelor's in Economics and Political Science at American University of Beirut
January 11, 2030 - October 1, 2025
Graduate Diploma in Communication & Media Production at Concordia University
June 1, 2021 - October 1, 2022
Double Bachelor's in Economics and Political Science at American University of Beirut
September 1, 2019 - February 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Retail

Skills

Experience Level