I am a marketing professional with an MSc in Marketing Practice from the University of Galway. I help brands grow through full‑funnel, data‑driven marketing across digital, content and events, delivering measurable results for wellness, retail, construction and service sectors. I thrive on building strong client partnerships, coordinating cross‑functional teams, and turning insights into strategy. When I’m not delivering campaigns, I enjoy exploring new marketing tools, mentoring teammates, and staying curious about emerging trends like influencer marketing and marketing automation.

I am a marketing professional with an MSc in Marketing Practice from the University of Galway. I help brands grow through full‑funnel, data‑driven marketing across digital, content and events, delivering measurable results for wellness, retail, construction and service sectors. I thrive on building strong client partnerships, coordinating cross‑functional teams, and turning insights into strategy. When I’m not delivering campaigns, I enjoy exploring new marketing tools, mentoring teammates, and staying curious about emerging trends like influencer marketing and marketing automation.

Available to hire

I am a marketing professional with an MSc in Marketing Practice from the University of Galway. I help brands grow through full‑funnel, data‑driven marketing across digital, content and events, delivering measurable results for wellness, retail, construction and service sectors.

I thrive on building strong client partnerships, coordinating cross‑functional teams, and turning insights into strategy. When I’m not delivering campaigns, I enjoy exploring new marketing tools, mentoring teammates, and staying curious about emerging trends like influencer marketing and marketing automation.

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Language

English
Fluent

Work Experience

Full Stack Marketing Consultant at Various clients (Contract) – Vancouver, Canada
September 1, 2025 - October 1, 2025
Led full-funnel marketing strategies for clients across wellness, floristry, construction, events and service industries. Directed SEO, social media, email marketing, and influencer campaigns to accelerate organic growth, generate leads, and strengthen brand awareness. Designed and executed a Meta campaign for Flash Junk & Waste resulting in a 20% increase in business. Managed five influencers for Wisley Wellness, increasing Instagram traffic and engagement. Organized a yoga/wellness event and produced reels that attracted 6,000+ views. Ensured brand consistency through integrated cross-channel strategies and end-to-end client management, including planning, performance reporting, retention and growth initiatives.
Marketing Specialist at fSquared Marketing, Vancouver
May 1, 2023 - October 1, 2025
Created, planned and managed digital marketing campaigns (Google Ads, email, social media and media campaigns) for multiple clients including North Shore Law, Eyford Partners and McKenzie Lake. Collaborated with internal marketing and design teams on strategies and assets, measured performance against KPIs, and maintained a consistent brand presence across channels. Organized a business development event at the annual Legal Marketing Association Conference, wrote and edited content for websites and advertisements, and updated client website content regularly.
Marketing Analyst at Strategic Banking Corporation of Ireland (SBCI), Dublin
June 1, 2022 - October 1, 2025
Served as primary point of contact with the marketing agency and website provider, coordinating product launches and marketing assets. Led social media and website strategy, delivered monthly performance reports, and managed two in-person events (50 and 250 attendees) to connect SBCI with European decision-makers. Managed the marketing budget and quarterly website updates.
Marketing Executive at Energy Supply Board (ESB), Dublin (internship)
August 1, 2020 - October 1, 2025
Contributed across the ESB ecars marketing program: conducted competitor analysis, proposed an AI-driven method to increase customer acquisition, prepared quarterly marketing reviews for Coventry City Council, drafted annual UK marketing brief, managed content for ESB ecars UK, assisted with loyalty program research, led digital spend reviews, and drafted briefs for multi-platform campaigns.
Event Management Internship at The Santa Monica Pier Corporation, Los Angeles
December 1, 2016 - October 1, 2025
Organized and executed events for 200+ attendees; managed Twilight Concert series (11-week) and a four-week film/debate series with ~10,000 attendees per night; supported weekly planning meetings, streamlined distribution logistics, and maintained event spreadsheets for timeline tracking.
Health Care Assistant / Nurse's Aide at Bluebird Care & Servisource, Galway
December 1, 2017 - October 1, 2025
Provided in-home care and assistance to clients; supported daily living tasks and coordinated with care teams to ensure safety, comfort and quality of life.
Yoga Teacher (Volunteer) at YYOGA / Robert Lee YMCA, Vancouver
September 1, 2025 - October 1, 2025
Lead a weekly yoga class of 25+ students. Completed 200-hour Yoga Teacher Training (YTT) in 2023 and continue to teach as a volunteer.

Education

MSc Marketing Practice at University of Galway
January 1, 2019 - January 1, 2020
Honors Bachelor of Business in Marketing and Sales at Atlantic Technical University
January 1, 2017 - January 1, 2018
Bachelor of Business in Event Management with Public Relations at Atlantic Technical University
January 1, 2014 - January 1, 2017

Qualifications

Second Best Digital Marketing Initiative Award 2020 (Lisney Residential)
January 1, 2020 - October 1, 2025

Industry Experience

Financial Services, Professional Services, Media & Entertainment, Healthcare, Energy & Utilities