I'm Omana Unnikrishnan, a results-driven Program Analyst and Digital Marketing Specialist with over 6 years of experience delivering data-driven campaigns and optimizing multi-channel strategies. I design and execute email programs, lead nurturing flows, and performance analytics to boost engagement and pipeline impact. I thrive on collaborating with global teams to turn insights into actionable marketing solutions that drive growth and improve customer experiences. I am proactive, detail-oriented, and focused on process improvements. My strengths include cross-functional collaboration, stakeholder communication, and translating complex data into clear recommendations that improve campaigns, efficiency, and outcomes.…

Omana Unnikrishnan

I'm Omana Unnikrishnan, a results-driven Program Analyst and Digital Marketing Specialist with over 6 years of experience delivering data-driven campaigns and optimizing multi-channel strategies. I design and execute email programs, lead nurturing flows, and performance analytics to boost engagement and pipeline impact. I thrive on collaborating with global teams to turn insights into actionable marketing solutions that drive growth and improve customer experiences. I am proactive, detail-oriented, and focused on process improvements. My strengths include cross-functional collaboration, stakeholder communication, and translating complex data into clear recommendations that improve campaigns, efficiency, and outcomes.…

Available to hire

I’m Omana Unnikrishnan, a results-driven Program Analyst and Digital Marketing Specialist with over 6 years of experience delivering data-driven campaigns and optimizing multi-channel strategies. I design and execute email programs, lead nurturing flows, and performance analytics to boost engagement and pipeline impact. I thrive on collaborating with global teams to turn insights into actionable marketing solutions that drive growth and improve customer experiences.

I am proactive, detail-oriented, and focused on process improvements. My strengths include cross-functional collaboration, stakeholder communication, and translating complex data into clear recommendations that improve campaigns, efficiency, and outcomes.

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Skills

Experience Level

Work Experience

Digital Marketing Analyst at Avantor-VWR
December 1, 2024 - October 1, 2025
Executed targeted email campaigns via Marketo, increasing open and click-through rates through A/B testing, segmentation, and optimized templates. Led integrated multi-channel marketing using Marketo, OpenText, and Storefront, ensuring consistent messaging across digital platforms. Managed project workflows through Workfront, improving task prioritization, team collaboration, and on-time delivery. Analyzed campaign performance with MET, delivering strategic insights that refined marketing approaches and boosted results. Designed and maintained reports and dashboards to provide stakeholders with data-driven insights for decision-making. Enhanced Marketo program efficiency through advanced list segmentation and improved landing pages and email templates. Trained and mentored team members on digital marketing tools, campaign processes, and best practices.
Program Analyst – Market and Communication at Frost and Sullivan
December 1, 2024 - Present
Designed and executed strategic email campaigns to drive lead generation, resulting in a 22% increase in qualified leads. Leveraged HubSpot and Instantly AI for advanced sequencing and personalization, enhancing engagement and reducing unsubscribes by 18%. Managed promotional campaigns for webinars and virtual events on Zoom, boosting attendance by 40% through targeted outreach. Developed segmentation strategies and targeted email lists aligned with campaign objectives, improving CTRs by 25%. Conducted A/B testing and ABM marketing to optimize subject lines and content layouts, supporting data-driven decision-making. Utilized Monday.com and Fresh Service to streamline project coordination, reduce campaign setup time by 30%, and improve internal workflows. Collaborated cross-functionally with brand and sales teams to align messaging and maximize pipeline impact.
Digital Marketing Analyst at Avantor - VWR
December 1, 2024 - October 1, 2025
Executed targeted email campaigns via Marketo, increasing open and click-through rates through A/B testing, segmentation, and optimized templates. Led integrated multi-channel marketing using Marketo, OpenText, and Storefront, ensuring consistent messaging across digital platforms. Managed project workflows through Workfront, improving task prioritization, team collaboration, and on-time delivery. Analyzed campaign performance with MET, delivering strategic insights that refined marketing approaches and boosted results. Designed and maintained reports and dashboards to provide stakeholders with data-driven insights for decision-making. Enhanced Marketo program efficiency through advanced list segmentation and improved landing pages and email templates. Trained and mentored team members on digital marketing tools, campaign processes, and best practices.
Program Analyst – Market and Communication at Frost and Sullivan
December 1, 2024 - Present
Designed and executed strategic email campaigns to drive lead generation, resulting in a 22% increase in qualified leads. Leveraged HubSpot and Instantly AI for sequencing and personalization, enhancing engagement and reducing unsubscribes by 18%. Managed promotional campaigns for webinars and virtual events on Zoom, boosting attendance by 40%. Developed segmentation strategies and targeted email lists aligned with campaign objectives, improving CTRs by 25%. Conducted A/B testing to optimize subject lines and content layouts, supporting data-driven decision-making. Utilized Monday.com and Fresh Service to streamline project coordination, reduce campaign setup time by 30%, and improve internal workflows. Collaborated cross-functionally with brand and sales teams to align messaging and maximize pipeline impact.
Digital Marketing Analyst at Avantor -VWR
December 1, 2024 - October 1, 2025
Executed targeted email campaigns via Marketo, increasing open and click-through rates through A/B testing, segmentation, and optimized templates. Led integrated multi-channel marketing using Marketo, OpenText, and Storefront, ensuring consistent messaging across digital platforms. Managed project workflows through Workfront, improving task prioritization, team collaboration, and on-time delivery. Analyzed campaign performance with MET, delivering strategic insights that refined marketing approaches and boosted results. Designed and maintained reports and dashboards to provide stakeholders with data-driven insights for decision-making. Enhanced Marketo program efficiency through advanced list segmentation and improved landing pages and email templates. Trained and mentored team members on digital marketing tools, campaign processes, and best practices.
Program Analyst – Market and Communication at Frost and Sullivan
December 1, 2024 - Present
Designed and executed strategic email campaigns to drive lead generation, resulting in a 22% increase in qualified leads. Leveraged HubSpot and Instantly AI for advanced sequencing and personalization, enhancing engagement and reducing unsubscribes by 18%. Managed promotional campaigns for webinars and virtual events on Zoom, boosting attendance by 40% through targeted outreach. Developed segmentation strategies and targeted email lists aligned with campaign objectives, improving CTRs by 25%. Conducted A/B testing to optimize subject lines and content layouts, supporting data-driven decision-making. Utilized Monday.com and Fresh Service to streamline project coordination, reduce campaign setup time by 30%, and improve internal workflows. Collaborated cross-functionally with brand and sales teams to align messaging and maximize pipeline impact.
Process Associate - SCM (Customer Service NA) at Avantor-VWR
June 1, 2022 - October 1, 2025
Utilized SAP HANA for front-end order entry, ensuring accurate and timely processing of customer orders, quotations, resolving credits and invoice issues. Managed global customer queries using Salesforce Service Console and Salesforce Lightning, providing efficient and responsive support. Communicated with customers via email to inform them of discontinued items and offered suitable alternative products, maintaining a high level of customer satisfaction and seamless experience. Generated and analyzed reports on discontinued items using QlikView, identifying trends and actionable insights to drive improvements in product offerings and inventory management. Collaborated with the Technical Product Support team to identify and recommend alternative products, ensuring that customer needs were met with accurate and effective solutions.
Process Associate - SCM (Customer Service NA) at Avantor - VWR
June 1, 2022 - October 1, 2025
Utilized SAP HANA for front-end order entry, ensuring accurate and timely processing of customer orders, quotations, resolving credits and invoice issues. Managed global customer queries using Salesforce Service Console and Salesforce Lightning, providing efficient and responsive support. Communicated with customers via email to inform them of discontinued items and offered suitable alternative products, maintaining a high level of customer satisfaction and seamless experience. Generated and analyzed reports on discontinued items using QlikView, identifying trends and actionable insights to drive improvements in product offerings and inventory management. Collaborated with the Technical Product Support team to identify and recommend alternative products, ensuring that customer needs were met with accurate and effective solutions.
Process Associate - SCM (Customer Service NA) at Avantor -VWR
June 1, 2022 - October 1, 2025
Utilized SAP HANA for front-end order entry, ensuring accurate and timely processing of customer orders, quotations, resolving credits and invoice issues. Managed global customer queries using Salesforce Service Console and Salesforce Lightning, providing efficient and responsive support. Communicated with customers via email to inform them of discontinued items and offered suitable alternative products, maintaining a high level of customer satisfaction and seamless experience. Generated and analyzed reports on discontinued items using QlikView, identifying trends and actionable insights to drive improvements in product offerings and inventory management. Collaborated with the Technical Product Support team to identify and recommend alternative products, ensuring that customer needs were met with accurate and effective solutions.

Education

Bachelor of Engineering in Computer Science Engineering at Sree Sakthi Engineering College, Anna University
January 1, 2014 - January 1, 2018
Bachelor of Engineering in Computer Science Engineering at Sree Sakthi Engineering College, Anna University
January 1, 2014 - January 1, 2018
Bachelor of Engineering in Computer Science Engineering at Sree Sakthi Engineering College, Anna University
January 1, 2014 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Healthcare, Life Sciences, Media & Entertainment, Manufacturing

Skills

Experience Level