I'm Grace Sweeney, a San Francisco-based marketer delivering impactful marketing results through a digital-first approach. I lead marketing and new business initiatives, drive paid media and social campaigns, and craft cross-channel strategies that scale.…

Grace Sweeney

I'm Grace Sweeney, a San Francisco-based marketer delivering impactful marketing results through a digital-first approach. I lead marketing and new business initiatives, drive paid media and social campaigns, and craft cross-channel strategies that scale.…

Available to hire

I’m Grace Sweeney, a San Francisco-based marketer delivering impactful marketing results through a digital-first approach. I lead marketing and new business initiatives, drive paid media and social campaigns, and craft cross-channel strategies that scale.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing & New Business Initiatives Lead at CIDesign + Build
February 1, 2023 - Present
Lead all marketing and new business initiatives for a boutique residential design/build firm, driving brand development and client outreach.
Paid Media Strategist at Spectrum / Predictive Sales AI
October 1, 2022 - October 1, 2025
Overhauled Meta Ad campaigns for Predictive Sales AI customers, driving 300% lead-generation growth; created analytics on Facebook and Google Ads; developed cross-channel strategies.
Customer Success Manager at Predictive Sales AI (Spectrum)
April 1, 2022 - October 1, 2025
Built relationships with customers, managed a lead-management tool that launches Meta campaigns on the platform; managed 50+ campaigns weekly via Meta Ads Manager; delivered data analytics and optimization.
Social Media Analyst at In Touch Solutions
December 1, 2019 - October 1, 2025
Developed social media programs, defined KPIs, collaborated with strategy experts, and presented reports to clients.
Social Media Manager at Hyatt
May 1, 2019 - October 1, 2025
Developed social media strategies, launched paid social campaigns, and coordinated cross-platform content with brand partners.
Social Media Moderator at Sears Holdings Corporation
May 1, 2015 - October 1, 2025
Managed social channels and activated cross-platform campaigns for Sears brands, including partnerships (e.g., Jim Beam); built content calendars and engagement plans.
Social Media Manager at American Egg Board
December 1, 2016 - October 1, 2025
Developed social media strategy across multiple brands (e.g., Red Wing, Catalina, P&G); launched paid ads and multi-platform activations; established KPIs.

Education

Bachelor of Arts in Broadcast Journalism, Minor in Theatre Arts at Elon University
January 11, 2030 - October 1, 2025
Direct Marketing Association Certificate in Marketing at The Direct Marketing Association
January 11, 2030 - October 1, 2025
The Second City Training Center at The Second City Training Center
January 11, 2030 - October 1, 2025

Qualifications

Direct Marketing Association Certificate in Marketing
January 11, 2030 - October 1, 2025
The Second City Training Center
January 11, 2030 - October 1, 2025
Elon University – BA in Broadcast Journalism, Minor in Theatre Arts
January 11, 2030 - October 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet

Skills

Experience Level