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I’m a Senior Product Designer with 8+ years of experience designing digital products across web and mobile. I focus on creating intuitive, human-centered experiences that balance user needs with business goals. My work includes building scalable design systems and collaborating closely with product and engineering teams to deliver clear, impactful solutions for complex problems.…

Sara Asi

Product Designer, UI Designer, UX Designer, +3

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I’m a Senior Product Designer with 8+ years of experience designing digital products across web and mobile. I focus on creating intuitive, human-centered experiences that balance user needs with business goals. My work includes building scalable design systems and collaborating closely with product and engineering teams to deliver clear, impactful solutions for complex problems.…

Available to hire

I’m a Senior Product Designer with 8+ years of experience designing digital products across web and mobile. I focus on creating intuitive, human-centered experiences that balance user needs with business goals. My work includes building scalable design systems and collaborating closely with product and engineering teams to deliver clear, impactful solutions for complex problems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

Work Experience

Product Designer at Innoway ME

October 1, 2020 - Present

Proto-branding, Interactive Prototyping, UI/UX, Testing kits, Product IA, User Testing

Product Designer at Shipyard Innovation

November 1, 2023 - October 1, 2025

UI/UX, Interactive Prototyping, Proto-branding, User testing, User Journey Mapping

Creative Designer at Bee Creative

November 1, 2021 - October 1, 2025

Creative concepts, Wire-framing, Branding, Material Design

Graphic Designer at TactiX Consulting

April 1, 2019 - October 1, 2025

Branding, Material Design

Product Designer at Innoway ME

October 1, 2020 - Present

Leading product design initiatives including proto-branding, interactive prototyping, UI/UX design, testing kits, product IA, and user testing across multiple client projects.

Product Designer at Shipyard Innovation

November 1, 2023 - October 1, 2025

Delivered end-to-end UI/UX design, interactive prototyping, proto-branding, user testing, and mapped user journeys to optimize digital experiences.

Creative Designer at Bee Creative

November 1, 2021 - October 1, 2025

Developed creative concepts, wireframes, branding strategies, and material design systems across client briefs.

Graphic Designer at TactiX Consulting

April 1, 2019 - October 1, 2025

Created branding assets and material design guidelines to support marketing and product teams.

Product Designer at Innoway ME

October 1, 2020 - Present

Led product design for Innoway ME, focusing on proto-branding, interactive prototyping, UI/UX, testing kits, product IA, and user testing; collaborated with cross-functional teams to deliver intuitive digital experiences across multiple devices.

Product Designer at Shipyard Innovation

November 1, 2023 - October 1, 2025

Designed UI/UX and prototypes, contributed to proto-branding, conducted user testing, and mapped user journeys.

Creative Designer at Bee Creative

November 1, 2021 - October 1, 2025

Developed creative concepts, wireframes, branding and Material Design for client projects.

Graphic Designer at TactiX Consulting

April 1, 2019 - October 1, 2025

Provided branding and material design support for clients, delivering cohesive visual identities.

Product Designer at Inno way

December 1, 2023 - Present

Led the design of complex B2B SaaS dashboards, simplifying data across core workflows. Owned and scaled a shared design system, enabling consistency across multiple products. Partnered with product and engineering across discovery and delivery.

Product Designer at Shipyard Innovation

February 1, 2022 - November 1, 2023

Led end-to-end design for B2B and B2C digital products, shaping user journeys from discovery through go-to-market decisions. Worked closely with product teams on user research and testing to validate concepts and guide product direction. Designed and prototyped digital products for enterprise and Fortune 500 clients within agile, cross-functional teams.

Creative Designer at Wish Arabia

May 1, 2019 - December 1, 2021

Led brand identity, campaign design, and website experience across the Middle East. Designed end-to-end brand systems, from identity concepts to guidelines, ensuring consistency across touchpoints. Collaborated with strategy and client teams to translate business goals into clear visual solutions.

Graphic Designer at TactiX Strategic Consulting

September 1, 2018 - April 1, 2019

Led visual design for large-scale offline and digital campaigns, including nationwide billboards. Developed integrated brand awareness campaigns aligned with strategic messaging and audience reach. Contributed to socially driven campaigns, combining digital and offline experiences to support community engagement.